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All Journal Jurnal Agribisnis Indonesia (Journal of Indonesian Agribusiness) Justisia Ekonomika DEVOSI Jurnal Bakti Bagi Bangsa Jurnal Keuangan dan Perbankan Entrepreneurship and Community Development Al-ihsan : Journal of Community Development in Islamic Studies
Khoiriyah, Ummi
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Mechanical Engineering Physics Social Sciences Other

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GERAKAN TANAM DAN PELIHARA POHON DI LAHAN KRITIS KABUPATEN BEKASI Putra, Purnama; Nurhidayah, Siti; Khoiriyah, Ummi; Widyowati, Dian Desty; Putrianika, Puput
DEVOSI Vol 6 No 1 (2025): Devosi: Jurnal Pengabdian Masyarakat
Publisher : LPPM Universitas Islam 45 Bekasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/devosi.v6i1.10804

Abstract

The tree planting and maintenance movement in critical lands of Bekasi Regency is a community service activity organized by the Research and Community Service Institute of Universitas Islam 45, aimed at addressing environmental issues caused by land degradation, deforestation, and the lack of public awareness in maintaining the ecosystem.  Critical land in this area has the potential to cause negative impacts, such as erosion, decreased soil fertility, and reduced water absorption, which can increase the risk of floods and droughts.  Therefore, rehabilitation efforts are needed through tree planting and environmental maintenance involving various stakeholders.  The method of implementing the service adopts a participatory approach, including socialization and discussions with the West Java Regional Forestry Office 1.  The results of the activities show that tree planting was successfully carried out with the active participation of academics from Universitas Islam 45, local government, and the local community.  This program not only impacts environmental improvement but also raises public awareness about the importance of nature conservation.  The tree planting and maintenance movement has become a strategic step in rehabilitating critical land and creating a greener and more sustainable environment.  Collaboration between academics, the government, and the community is crucial to ensure the long-term sustainability of this program.
KETAHANAN PANGAN MELALUI BUDIDAYA JANGKRIK DI ERA SOCIETY 5.0 Putra, Purnama; Diyono, Wahid; Khoiriyah, Ummi; Nurhidayah, Siti; Putrianika, Puput; Widyowati, Dian Desty
DEVOSI Vol 6 No 2 (2025): Devosi: Jurnal Pengabdian Masyarakat
Publisher : LPPM Universitas Islam 45 Bekasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/devosi.v6i2.11485

Abstract

This community service activity was motivated by the low utilization of cricket farming potential as an alternative creative economic enterprise and a source of highly nutritious, environmentally friendly food. The implementation method was carried out through observation, planning, purchasing cricket eggs, cultivation training, and mentoring for participants consisting of lecturers and students from Universitas Islam 45, Bekasi City, with a total of 335 participants, 150 of whom participated offline and 185 participated online through a video conferencing application. The results of the activity showed that participants gained an in-depth understanding of cricket farming techniques, from hatching eggs to harvesting, the importance of using fresh feed, the nutritional value contained in crickets, and the economic potential that can be developed into high-value products. The obstacles that arose in the form of limited initial experience in farming were overcome through a hands-on approach and interactive discussions. In the context of the Society 5.0 era, this activity also integrated digital technology with cricket farming through microcontrollers and humidity sensors. The conclusion of this activity is that cricket farming has proven to be an alternative for strengthening food security, developing productive businesses, and increasing applicable academic knowledge in supporting sustainable economic development at the local level.
EVALUASI STRATEGI PEMASARAN PRODUK PEMBIAYAAN MULTIMANFAAT IB PADA MASA PANDEMI (STUDI KASUS BANK BTN SYARIAH KANTOR CABANG BEKASI) Putra, Purnama; Putri, Elita Ichwan; Khoiriyah, Ummi
Jurnal Justisia Ekonomika: Magister Hukum Ekonomi Syariah Vol 7 No 1 (2023): Juni 2023
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/justeko.v7i1.18282

Abstract

Bank BTN Syariah is a strategic business unit of PT Bank Tabungan Negara (BTN) Persero which focuses on improving business processes and the quality of the financing portfolio with sharia principles. However, there is a decline in the distribution of MultiManfaat (multi-merits) financing at BTN Syariah in the past year due to the Covid-19 pandemic. Therefore, to find out the adjustments in the marketing of financing products, an evaluation of the marketing strategy is needed. The formulation of alternative marketing strategies through analysis of Strengths, Weaknesses, Opportunities, Threats (SWOT) can be used as a formulation tool in formulating corporate strategies, starting by identifying internal and external environmental factors. Furthermore, the IFAS and EFAS matrices were compiled which became the basis for the preparation of the SWOT matrix and IE matrix so that the distribution of MultiManfaat IB financing products can immediately meet the target, and become a successful consumer financing product demanded by BTN Syariah customers. The results of the present study state that the condition of BTN Syariah KC Bekasi is in the Grow and Build positions. Keyword: Evaluation, IFAS & EFAS, Marketing Strategy
PENGARUH BAURAN PEMASARAN RUMAH MAKAN PONDOK GABUS LUKMAN BEKASI TERHADAP LOYALITAS MELALUI KEPUASAN KONSUMEN Danapriatna, Nana; Khoirul Fikri, Dede; Kamilah, Ahya; Putra, Purnama; Khoiriyah, Ummi
Jurnal Agribisnis Indonesia Vol. 12 No. 1 (2024): Juni 2024 (Jurnal Agribisnis Indonesia)
Publisher : Departmen of Agribusiness, Economics and Management Faculty, Bogor Agricultural University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jai.2024.12.1.63-76

Abstract

The restaurant and eatery industry has become one of the fastest growing sectors throughout the world, including in Indonesia. One of the restaurants that plays an important role in the food industry in Bekasi City is the Pondok Gabus Lukman Restaurant. However, in facing increasingly fierce competition, Pondok Gabus Lukman restaurant needs to continue to innovate in marketing strategies to maintain and increase market share and build loyalty through strong consumer satisfaction. The purpose of this study was to find out how the characteristics of customer satisfaction and loyalty influence the marketing mix at the Pondok Gabus Lukman restaurant. The method used in this study is a quantitative method with sampling carried out in this study is convenience sampling, namely the presence of screening in advance, namely consumers who visit more than once. The analysis methods used are structural equation models, customer satisfaction index, and customer loyalty index. The results showed that the dimensions of the marketing mix (product, price and place) had a significant effect on customer satisfaction and loyalty, while the dimensions of the marketing mix (promotion, process, people/actors and physical evidence) had no significant effect on customer satisfaction and loyalty. The level of customer satisfaction at Pondok Gabus Lukman Restaurant is in the satisfied category with a value of 76.86%, and the level of consumer loyalty is in the very loyal category with a value of 88.43%. This shows that the influence of the marketing mix of Pondok Gabus Lukman Restaurant has a good influence on loyalty through customer satisfaction.
Co-Authors Ahya Kamilah Apriliani, Niken Cahya Ash Shabah, Musyaffa Amin Azizah, Maryam Berda Bela, Nur Evita Chairunnisa, Nurlaila Maysaroh Desty Widyowati, Dian Diyono, Wahid Fadhilah, Habil Azmi Fadhliah, Syifa Fahlevi, Rizal Hasan Basri Khoirul Fikri, Dede Kurniawan, Tri Bagus Lucky Purwantini Nana Danapriatna Purnama Putra, Purnama Putri, Elita Ichwan Putrianika, Puput Rafika Rahmawati Siti Mardiah, Siti Siti Nurhidayah Sulistiyanto, Muchlis Tias, Elsa Ayuning Widyowati, Dian Desty Zhafiraah, Nazma Riska Zulfikri Zulfikri, Zulfikri