Article Per Year (5 Year)
p-Index From 2020 - 2025
0.61
P-Index
This Author published in this journals
All Journal IKRA-ITH Humaniora : Jurnal Sosial dan Humaniora IKRA-ITH EKONOMIKA
David, Joachim David Magetanapuang
Unknown Affiliation
Economics, Econometrics & Finance Social Sciences

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
EKSPLORASI BENTUK FLORAL DALAMPENGEMBANGAN USAHA KECIL MENENGAH PRODUK SCARF HELINAR Niken, Niken Savitri Anggraeni; David, Joachim David Magetanapuang
IKRA-ITH EKONOMIKA Vol 3 No 2 (2020): IKRAITH-EKONOMIKA Vol 3 No 2 Bulan Juli 2020
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1507.045 KB)

Abstract

Perkembangan industri kreatif saat ini mengalami peningkatan yang cukup baik, apalagi ditunjang dengan kehadiran media social sebagai media promosi. Media sosial menjadikan biaya promosi menjadi lebih murah yang secara tidak langsung mampu mendorong pertumbuhan Usaha Kecil Menengah yang dijalankan secara individu maupun kelompok. Berbagai usaha yang dikembangkan oleh generasi muda saat ini banyak memanfaatkan media sosial sebagai sarana promosi sehingga memudahkan mereka untuk mengembangkan bisnis menjadi lebih besar. Salah satunya adalah produk scraf Helinar yang menargetkan wanita sebagai pangsa pasarnya. Pengembangan bisnis produk scarf ini juga diilhami oleh bentuk floral dan elemen batik dalam menarik minat target konsumennya.
Promosi Sentra Tenun Desa Kaliuda Sumba Timur Sebagai Wisata Budaya (Culture Tourism) Bagi Generasi Milenial Di Indonesia Yeremia Enos; Joachim David Magetanapuang
IKRA-ITH HUMANIORA : Jurnal Sosial dan Humaniora Vol 6 No 2 (2022): IKRAITH-HUMANIORA Vol 6 No 2 Juli 2022
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

East Nusa Tenggara has a lot of potential has three industrial focuses sectorsuch as salt, sugar and traditional weaving cloth. Traditional weaving cloth in EastSumba has a variety difference of motifs because each island in East NusaTenggara has different motif. The weaving center at Kaliuda Village has the highestquality in East Sumba, because it is flexible, does not fade, light and can be usedas normal clothing. 90% of Kaliuda Village people are traditional weavers, sowoven cloth is the main source of income in this village Although woven cloth ofKaliuda has its high quality, and beautiful motifs but unfortunately this weavingcenter of Kaliuda Village, East Sumba, is still not well known to many people, onlywoven fabric lovers and collectors knows about it, The purpose of this research isto make persuasive approach to the millennial generation towards the preservationof the weaving culture as well as provide information also attract public interest toknow more about weaving center in Kaliuda Village, East Sumba which can bevisited as Culture Tourism through promotional media. In designing thispromotional media, the researchers uses theories that are believed to be the basis,such as communication theory, advertising theory, and visual communicationdesign theories.
Perencanaan Konten Media Sosial Dalam Event Road Tour Legacy Of Java X Sidji Batik Coffee Series Siti Komsiah; Joachim David Magetanapuang; Cherly Kemala Ulfa; Dewi Maharani Rachmaningsih; Maulidia Eka Sitadewi; William Tristan
IKRA-ITH HUMANIORA : Jurnal Sosial dan Humaniora Vol 6 No 3 (2022): IKRAITH-HUMANIORA Vol 6 No 1 November 2022
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37817/ikraith-humaniora.v6i3.2631

Abstract

The purpose of this research is to design social media content in order to promote the "Road Tour Legacy of Java Batik Sidji X Coffee Series" event. This design activity starts with qualitative data collection to find out the promotional media planning used. Data collection techniques were carried out by conducting interviews and direct observation of one of the artists involved in the event. The results showed that the design of event content was carried out by determining the platform, determining the content, SWOT analysis & evaluation (Strengths, Weaknesses, Opportunities, and Threats), and Action & Communication. about Batik on the Youtube Channel, and the information provided by Batik Sidji via Instagram can attract public attention to the art of Batik.
Co-Authors Cherly Kemala Ulfa Dewi Maharani Rachmaningsih Maulidia Eka Sitadewi Niken Savitri Anggraeni Siti Komsiah William Tristan Yeremia Enos