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All Journal IJBE (Integrated Journal of Business and Economics) Forum Ekonomi : Jurnal Ekonomi, Manajemen dan Akuntansi Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS ACCOUNTHIK : Journal of Accounting and Finance RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL Community Development Journal: Jurnal Pengabdian Masyarakat BUDGETING : Journal of Business, Management and Accounting Jurnal Ilmiah Wahana Pendidikan JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Innovative: Journal Of Social Science Research
Arnu, Anggi Pasca
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Pengaruh Lingkungan Kerja Terhadap Kinerja Pegawai Pemerintah Kabupaten Bekasi (Studi Kasus: UPTD Balai Pelatihan Kerja Kabupaten Bekasi) Komala, Neng Lala; Arnu, Anggi Pasca
JAMBURA: Jurnal Ilmiah Manajemen dan Bisnis Vol 6, No 3 (2023): JIMB - VOLUME 6 NOMOR 3 Januari 2024
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37479/jimb.v6i3.23370

Abstract

Fokus utama penelitian ini adalah untuk menyelidiki bagaimana lingkungan kerja mempengaruhi kinerja pegawai di sektor publik di kabupaten Bekasi, terutama di UPTD Balai Pelatihan Kerja di kabupaten Bekasi. Adapun variabel dalam penelitian ini yaitu Lingkungan kerja sebagai variabel independen (X) dan kinerja pegawai sebagai variabel dependen (Y). Terdapat dua jenis data yang digunakan, data primer (kuesioner, wawancara) dan data sekunder (studi kepustakaan). Digunakan metode analisis kuantitatif dengan mengaplikasikan persamaan statistik untuk mengolah dan mengkaji data yang didapatakan melalui pengisisan kuesioner oleh responden. Populasi dan sampel dalam penelitian ini adalah 37 individu yang merupakan pegawai UPTD Balai Pelatihan Kerja Kabupaten Bekasi. Berdasarkan hasil penelitian, ditemukan bahwa terdapat pengaruh sebesar 34,5% antara lingkungan kerja dan kinerja karyawan.
Bagaimana Media Sosial dan Ekuitas Merek dapat Meningkatkan Minat Beli Produk Kopi Kenangan? Arnu, Anggi Pasca; Gaffar , Vanessa; Arief , Meta
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 10 No 2 (2025): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v10i2.23971

Abstract

Research aim : This study investigates the influence of social media marketing and brand equity on consumer purchase intention toward Kopi Kenangan, a leading Indonesian coffee brand and the first New Retail F&B Unicorn in Southeast Asia. Approach : A quantitative descriptive approach was employed, collecting data from 400 Kopi Kenangan Instagram followers. Multiple linear regression analysis was used to assess both partial and simultaneous effects of social media marketing and brand equity on purchase intention. Research Finding: The results show that social media marketing has a positive partial effect on purchase intention, while brand equity demonstrates a stronger partial . When analyzed simultaneously, both variables explain confirming a significant combined impact. Theoretical contribution/Originality : This research enriches existing literature by emphasizing the role of social media marketing and brand equity in shaping consumer behavior in the digital era. Practitioner/Policy implication : The findings suggest that F&B businesses should strengthen their brand equity and leverage social media marketing strategies Research limitation :. he study focuses solely on followers of a single brand’s social media platform, which may limit the generalizability of results across other consumer groups or industries.
Co-Authors Amelia, Fadhillah Rizki Arief , Meta Efendi, Ramdhani Faidah, Ananda Dewi Nur Fauziah, Siti Nuraini Gaffar , Vanessa Hannie, Hannie Heryanti, Afidah Hissi Ina Ratnasari, Ina Khoirunnisa, Afina Komala, Neng Lala Maharani, Veera Maheswari Pohaci Laras Manaf, Tegar Abdillah Millasyifa, Nadya Muarif, Muhammad Akmal Nugraha Nugraha Nur, Azmy Nurhaida, Karmelita Oktafiani, Adinda Pratiwi, Apriyani Rabhi Fathan Muhammad Ramadani, Zulfan Risma Hardiyanti, Risma Salsabila, Raihana Sri Suartini Suharyati, Anggie Angraini Trisakti, Muhamad Noufal Wahyu Santoso Zahra, Novia Syafa’a