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All Journal Forum Ekonomi : Jurnal Ekonomi, Manajemen dan Akuntansi Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) ACCOUNTHIK : Journal of Accounting and Finance RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL Community Development Journal: Jurnal Pengabdian Masyarakat BUDGETING : Journal of Business, Management and Accounting Jurnal Ilmiah Wahana Pendidikan
Arnu, Anggi Pasca
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Religion Humanities Economics, Econometrics & Finance Education Health Professions Public Health Social Sciences Other

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Pengaruh promosi dan harga terhadap proses keputusan pembelian konsumen Nur, Azmy; Arnu, Anggi Pasca
FORUM EKONOMI Vol 23, No 3 (2021)
Publisher : Faculty of Economics and Business Mulawarman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29264/jfor.v23i3.9853

Abstract

Perkembangan olahraga ekstrim di Indonesia dalam beberapa tahun belakangan ini semakin berkembang, terlihat di kota-kota bersar seperti Ibu Kota Jakarta, Bandung, Bali, Yogyakarta, hingga Surabaya olahraga ekstrim ini cukup pesat perkembangannya terutama di bidang skateboard, bmx, dan sepatu roda. Skateboard dalam salah satu olahraga ekstrim di berbagai pesta olahraga, dalam kondisi ritel juga memberikan dukungan untuk berbagai pihak yang ingin membuka ritel skateboard karena seimbang dengan perkembangan minat bermain skateboard. Adapun tujuannya untuk memperoleh bukti-bukti empirik dan menemukan kejelasan fenomena serta kesimpulan tentang Promosi dan Harga Terhadap Proses Keputusan Pembelian Konsumen Pada Minimus Skateshop. Penelitian ini dilakukan dengan menggunakan metode deskriptif dan verifikatif, yaitu mengumpulkan, menyajikan, menganalisis, dan melakukan pengujian hipotesis, serta membuat kesimpulan dan saran. Sampel dikumpulkan dengan menggunakan metode keseluruhan dengan jumlah sampel sebanyak 296 responden. Teknis analisis data yang digunakan yaitu teknis analisis skala dan analisis jalur dan dengan bantuan Method of succesive interval (MSI), program komputer Microsoft Excel 2010 dan SPSS versi 16. Dari hasil analisis data penelitian diperoleh beberapa kesimpulan yaitu variabel promosi berada pada kriteria setuju. Variabel harga berada pada kriteria setuju. Variabel Keputusan pembelian berada pada kriteria setuju. Terdapat hubungan antara promosi dan harga memiliki koefisien 0,721, hal ini menunjukan hubungan yang kuat dan searah karena memiliki nilai yang posistif. Variabel promosi (X1) dan harga (X2) terhadap keputusan pembelian (Y) yaitu sebesar 0,6036 atau 60,36%. Adapun pengaruh variabel lain diluar promosi (X1) dan harga (X2) yang mempengaruhi keputusan pembelian (Y) adalah sebesar 0,3964 atau 39,64%.
Analysis of Financial Ratios Against Financial Distress in Pharmaceutical Companies Arnu, Anggi Pasca; Nugraha, Nugraha
Accounthink : Journal of Accounting and Finance Vol. 9 No. 1 (2024): March 2024
Publisher : Badan Penerbit Fakultas Ekonomi dan Bisnis Universitas Singaperbangsa Karawang

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Abstract

This research is intended to identify the impact of liquidity, solvency, and profitability ratios on financial distress conditions as measured using the Altman Z-Score model in pharmaceutical sector companies listed on the Indonesia Stock Exchange in the 2019-2022 period, either partially or simultaneously. The analytical method applied involves descriptive analysis, classical assumption testing, multiple linear regression analysis, and hypothesis testing using SPSS version 20 software. The implications obtained from this research indicate that, when analyzed partially, the liquidity ratio with the Current Ratio proxy has no effect On financial distress conditions with a significance value of 0.051. The same thing applies to the profitability ratio with the Return On Assets (ROA) proxy with a significance value of 0.838, which is also concluded to not affect financial distress. However, there is a significant negative effect of the solvency ratio with the Debt to Asset Ratio (DAR) proxy on financial distress with a value of 0.015, which means that the higher the DAR will reduce the Altman Z-Score value which is closer to financial distress conditions. These three ratios, liquidity, solvency, and profitability, influence financial distress.
PENINGKATAN KOMPETENSI UMKM MELALUI PELATIHAN MANAJEMEN STRATEGI BISNIS Amelia, Fadhillah Rizki; Arnu, Anggi Pasca
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 4 No. 6 (2023): Volume 4 Nomor 6 Tahun 2023
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v4i6.22275

Abstract

Saat ini, jumlah pelaku usaha mikro kecil menengah (UMKM) di Indonesia telah mencapai 57 juta, dimana sebagian besar merupakan para pelaku usaha mikro. Hal ini menunjukkan potensi UMKM sebagai salah satu penggerak ekonomi Indonesia untuk meningkatkan kemakmuran negeri. Sebagian UMKM di Karawang saat ini menghadapi tantangan serius dalam memahami dan mengimplementasikan konsep keberlanjutan dalam operasional bisnis mereka. Banyak di antara mereka belum memiliki pemahaman yang memadai tentang dampak positif yang dapat dihasilkan melalui praktik bisnis berkelanjutan. Kondisi ini memunculkan kebutuhan mendesak untuk menyelenggarakan pelatihan dan pendampingan khusus bagi UMKM agar dapat menyusun strategi bisnis berkelanjutan. Rumah BUMN yang diinisiasi oleh Kementerian BUMN mengadakan pelatihan dan pendampingan dalam menyusun strategi bisnis agar mempermudah pencapaian tujuan yang diikuti oleh 45 UMKM. Pelatihan dan pengembangan tersebut dimulai dengan melakukan penyusunan Company Profile yang diawali dengan merinci identitas bisnis mereka, visi, misi yang menarik tentang produk atau layanan yang mereka tawarkan dan didampingi oleh mahasiswa Fakultas Ekonomi Universitas Singaperbangsa Karawang. Kemudian para peserta diajak untuk secara kritis mengevaluasi posisi bisnis mereka di pasar melalui analisis swot.  selanjutnya mengarah pada pembuatan Roadmap Goals yang jelas dan terukur. Sebagai tahap akhir, program ini mencakup perencanaan program kerja yang dimana setiap UMKM didorong untuk mengidentifikasi kegiatan dan inisiatif yang dapat mereka laksanakan untuk mencapai tujuan mereka.
Pengaruh Suasana Kafe dan Promosi Terhadap Keputusan Pembelian : Ajudan Kopi Karawang Trisakti, Muhamad Noufal; Arnu, Anggi Pasca
Reslaj : Religion Education Social Laa Roiba Journal Vol 6 No 3 (2024): Reslaj: Religion Education Social Laa Roiba Journal
Publisher : LPPM Institut Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v6i3.4303

Abstract

This research was conducted with the aim of knowing how much influence the cafe atmosphere and promotions have on purchasing decisions at the Karawang Coffee Aide Cafe. This research method uses quantitative methods with descriptive verification. The data collection technique used in this study is primary data obtained through questionnaires. The population of this study were visitors to the Karawang coffee aide cafe through a survey totaling 366 people in 2022. This study used a significance level of 10% for a sample calculation of 100 people who were determined using a purposive sampling technique. This study uses path analysis to determine how much influence the cafe atmosphere and promotions have on purchasing decisions.The results of the correlation analysis between the atmosphere of the cafe and purchasing decisions get a value of 0.0824, meaning that both have a strong correlation with a positive and one-way relationship of 82.4%. The partial test results of the atmosphere of the cafe on purchasing decisions with a path coefficient value of 55.7% and the calculation of the coefficient of determination is 31.02%, this shows that the atmosphere of the cafe has a partial influence on purchasing decisions of 31.02%. While the promotion variable has a path coefficient value of 26.4% and the calculation of the determination coefficient is 6.96%. this shows that promotion has a partial effect on purchasing decisions of 6.96% while the remaining 93.04% is influenced by other variables not examined. The results of the hypothesis testing of the influence of cafe atmosphere and promotions on purchasing decisions simultaneously have an effect of 0.5388 or 53.88% while the influence of other variables outside the model is 0.4612 or 46.12%. Keywords: Cafe atmosphere, Promotion, Purchase Decision.
Efektivitas Pengelolaan Persediaan dan Peralatan Penanggulangan Bencana di Bidang Logistik pada Badan Penanggulangan Bencana Daerah Kab. Karawang Faidah, Ananda Dewi Nur; Arnu, Anggi Pasca
BUDGETING : Journal of Business, Management and Accounting Vol 5 No 2 (2024): BUDGETING : Journal of Business, Management and Accounting
Publisher : Institut Penelitian Matematika Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/budgeting.v5i2.8598

Abstract

This studi aims to analyze the effectiveness of managing supplies and equipment for disaster management in the logistics sector at the Regional Disaster Management Agency (BPBD) of Karawang Regency. This study was conducted to evaluate the success of BPBD Karawang Regency in managing supplies and equipment used in disaster management efforts. This research also focuses on identifying potential improvements and recommendations to increase the effectiveness of disaster management supplies and equipment management in the logistics sector. The research method used was field surveys, interviews with BPBD officers in Karawang Regency, and analysis of the data obtained. The results of this study are expected to provide a better understanding of the state of management of disaster management supplies and equipment in the logistics sector, as well as provide useful input for BPBD Karawang Regency in improving their performance in this regard. Keywords: Disaster Management, Equipment, Logistics, Supplies, Karawang Regency, Management, Effectiveness, Regional Disaster Management Agency
Peningkatan kompetensi sumber daya manusia pada UMKM dalam menghadapi era digitalisasi dan persaingan bisnis Arnu, Anggi Pasca; Ratnasari, Ina; Suartini, Sri; Muhammad, Rabhi Fathan; Zahra, Novia Syafa’a; Santoso, Wahyu; Millasyifa, Nadya
Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) Vol 8 No 1 (2025): Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS)
Publisher : University of Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/jipemas.v8i1.22391

Abstract

Era revolusi industri mempengaruhi ekonomi dan pola perilaku konsumen. Perubahan ini turut berdampak pada UMKM, maka dari itu UMKM perlu melakukan digitalisasi. Namun faktanya hanya 20% UMKM yang telah mengadopsi teknologi digital, hal ini disebabkan karena kurangnya pengetahuan dan keterampilan para pelaku UMKM. Penelitian ini dilakukan dengan tujuan untuk meningkatkan keterampilan dan transformasi digital para pelaku UMKM. Metode yang digunakan adalah metode CBPR dengan teknik one on one mentoring dengan alat penilaian berupa post-test. Pendampingan dilakukan dengan memberikan pemahaman kepada para pelaku UMKM untuk memahami teknologi yang dapat digunakan untuk menunjang efisiensi dan produktivitas usaha. Hasilnya peserta menjadi paham terkait teknologi digital yang dapat digunakan dengan perolehan nilai kompetensi sebesar 88%, dan peningkatan jumlah alat pemasaran yang digunakan namun keterampilan peserta dalam menggunakan alat pemasaran digital masih belum optimal dengan persentase sebesar 60-75%.
Work Life Balance Dan Lingkungan Kerja Terhadap Kinerja Pegawai Pada Dinas Perindustrian Dan Perdagangan Provinsi Jawa Barat Maharani, Veera Maheswari Pohaci Laras; Arnu, Anggi Pasca
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 20 (2024): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.14495868

Abstract

Pada penelitian ini menganalisa terkait adanya pengaruh Work Life Balance dan lingkungan kerja terhadap kinerja pegawai pada Dinas Perindustrian dan Perdagangan Provinsi Jawa Barat. Metode kuantitatif yang digunakan dalam penelitian ini beserta dengan pendekatan deskriptif dan verifikatif. Data primer yang digunakan pada penelitian ini yaitu kuesioner, teknik probability sampling menjadi teknik dalam pengumpulan data penelitian ini. Pegawai di Dinas Perindustrian dan Perdagangan Provinsi Jawa Barat menjadi populasi dalam penelitian ini berjumlah 141 pegawai, untuk menentukan sampel dengan menggunakan simple random sampling sebanyak 104 pegawai ASN. Keberhasilan penelitian ini dengan menggunakan Microsoft Word, Excel dan SPSS 24. Pada penelitian ini memberikan fakta adanya pengaruh secara parsial signifikan pada variable Work Life Balance sebesar 42,1% dan variable lingkungan kerja 71,8% terhadap kinerja pegawai pada INDAG Provinsi Jawa Barat. Selanjutnya terdapat pengaruh simultan pada variable Work Life Balance dan lingkungan kerja terhadap kinerja pegawai INDAG Provinsi Jawa Barat dengan kontribusi nilai simultan mencapai 67,3% dan sisanya 33,3% adalah kontribusi dari variable lain yang tidak diteliti pada penelitian ini.
Efektivitas Pengelolaan Laporan Kejadian Bencana Dalam Manajemen Rehabilitasi Di BPBD Kab. Karawang Nurhaida, Karmelita; Arnu, Anggi Pasca
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 22 (2024): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.14574816

Abstract

This study aims to analyze the effectiveness of managing disaster incident reports in rehabilitation management at the Regional Disaster Management Agency (BPBD) Karawang Regency. Descriptive research methods were used in this study to describe and explain the process of managing disaster incident reports and rehabilitation management carried out by BPBD Karawang Regency. Primary data was obtained through observation, interviews, and document studies at the BPBD, while secondary data was obtained from related literature and statistical data. The results of the study show that BPBD Karawang Regency has made sufficient efforts in managing disaster incident reports and implementing rehabilitation management. However, there are still a number of obstacles and challenges that affect the effectiveness of report management and the rehabilitation process, such as limited resources, coordination between agencies that is not yet optimal, and a lack of community participation. In conclusion, BPBD Karawang Regency needs to improve the effectiveness of managing disaster incident reports through steps such as increasing coordination with related agencies, increasing public awareness, and optimizing the use of available resources. This research can be a reference for BPBD and related parties in improving disaster rehabilitation management in Karawang Regency
Pengaruh Lingkungan Kerja dan Disiplin Kerja Terhadap Kinerja Karyawani Khoirunnisa, Afina; Arnu, Anggi Pasca
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 23 (2024): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In a corporate institution or organization work environment and work discipline is very important to know if there is a significant influence on the performance of employees, therefore this researcher aims to determine and assess the influence of the work environment and work discipline on employee performance. This research is included in the qualitative descriptive research that uses library sources, especially the examination and interpection of previous research on the influence of the work environment and work discipline on employee performance, the analysis of library research results that there is an influence between the work environment on employee performance and work discipline on employee performancei
Analisis Manajemen Sumber Daya Manusia terhadap Peningkatan Karir Tenaga Kerja di Era Digital pada sebuah Instansi/Organisasi Fauziah, Siti Nuraini; Arnu, Anggi Pasca
Jurnal Ilmiah Wahana Pendidikan Vol 11 No 3.C (2025): Jurnal Ilmiah Wahana Pendidikan 
Publisher : Peneliti.net

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Abstract

This research aims to analyze the role of human resource management (HR) in improving the careers of workers in the digital era in an agency/organization, with a focus on adaptation to technological developments and the need for quality human resources. This research method involves a case study at XOXO Coffee Pondok Hijau Bekasi Branch as a representation of an organization in facing the challenges of the digital era. A qualitative research approach was used by collecting data through interviews, observations, and document analysis related to HR management and career development. The research results highlight the importance of effective HR management in designing competency-based recruitment policies, digital skills development, and performance assessments that are adaptive to technological changes. Organizations need to ensure that workforce careers can continue to develop in line with advances in digital technology. The findings of this research provide insight into HR management strategies and implementation that support employee career advancement in the digital era, contributing to the literature on human resource management and career development.
Co-Authors Amelia, Fadhillah Rizki Faidah, Ananda Dewi Nur Fauziah, Siti Nuraini Ina Ratnasari, Ina Khoirunnisa, Afina Maharani, Veera Maheswari Pohaci Laras Manaf, Tegar Abdillah Millasyifa, Nadya Nugraha Nugraha Nur, Azmy Nurhaida, Karmelita Pratiwi, Apriyani Rabhi Fathan Muhammad Ramadani, Zulfan Sri Suartini Suharyati, Anggie Angraini Trisakti, Muhamad Noufal Wahyu Santoso Zahra, Novia Syafa’a