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All Journal Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Jurnal Mandiri Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat JURNAL ABDIMAS TRIDHARMA MANAJEMEN Indonesian Journal of Engagement, Community Services, Empowerment and Development (IJECSED) Indonesian Journal of Economy, Business, Entrepreneuship and Finance (IJEBEF) Jurnal Mahasiswa Mengabdi (JIMAWAbdi) Jurnal Indonesia Sosial Sains Jurnal Manajemen, Akuntansi, Ekonomi Journal of Research and Publication Innovation Economics, Business, Management, & Accounting Journal Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Jurnal Pengabdian Tangerang Selatan Jurnal Ilmiah Mahasiswa & Penelitian Keperawatan
akbar, Akhmad
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Journal : Economics, Business, Management,

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Pengaruh Kualitas Produk dan Kualitas Pelayanan Terhadap Preferensi Nasabah Menabung di BTN Syariah Jambi Akbar, Akhmad; Kurniawan, Bambang; Ayahrizal, Ahmad
Ebisma (Economics, Business, Management, & Accounting Journal) Vol. 5 No. 1 (2025): Economics, Business, Management, & Accounting Journal (Ebisma)
Publisher : Haka Vyza Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61083/ebisma.v5i1.55

Abstract

This study aims to examine the effect of product quality and service quality on customer preferences at Bank BTN Syariah Jambi. This research employs a quantitative descriptive approach. The type of research is quantitative descriptive. Data were obtained through questionnaires, observations, and documentation. The method used to analyze the data is multiple regression analysis. The sample was selected using purposive sampling, with a total of 90 customers. The results indicate that both product quality and service quality have a partial and simultaneous effect on saving preferences at BTN Syariah Jambi. Simultaneously, there is a positive influence between product quality and service quality variables on customers' saving preferences, with the F-test result showing a significance value of 0.000 < 0.05. The product quality variable obtained a t-test significance value of 0.000 < 0.05, and the service quality variable obtained a t-test significance value of 0.011 < 0.05
Co-Authors Ayahrizal, Ahmad Bambang Kurniawan Gandung, Muhammad Hasyari, Mutmainnah Hermawan, Hengki Krisnaldy, Krisnaldy Maesaroh, Siti Imas Moh. Jazuli Monika Manalu, Siska Noryani, Noryani Nurita, Endang Paeno, Paeno Rahim, Eka Ramy Anisa, Zahra Ratnasih, Pancagaluh Setiawan, Rio Supatmin, Supatmin Sutiman Sutiman, Sutiman Yusran Haskas Zahra Qurana Sabila