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Analisis Bibliometrik Terhadap Pemetaan Riset Social Media Marketing Herlina, Vivi
Jurnal Pekommas Vol 7 No 2 (2022): December 2022
Publisher : Sekolah Tinggi Multi Media “MMTC” Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56873/jpkm.v7i2.4920

Abstract

Social media marketing utilization is an evolving marketing tool rapidly. The objectives of this research are to map research trends of social media marketing on marketing performance and to know research productivity in terms of researchers, publishers, and citations. The bibliometric analysis method by using VOSviewer was used in this research. There were 493 articles from 2000 until 2021 of Google Scholar to be reviewed. The advantage of using Google Scholar as a data source is that it could generate more research than just a specific database. The results showed that most social media marketing research development took SMEs as the object. Whereas most articles were written by Eunju Ko. Network Visualizations showed there were seven clusters. Furthermore, Density Visualization indicates some related research to social media marketing, were medium, firm, social structure, advertising, digital marketing, and measurement. Meanwhile, the rare research consists of consumer behaviour, ROI, digital marketing, performance, the fast fashion industry, and luxury fashion brand. It has a meaning that there is an opportunity for future researchers in this field.
Analisis Kepemimpinan Transformasional pada Perguruan Tinggi Swasta di Kota Sungai Penuh Herlina, Vivi; Sestriyenti, Enny; Ariani, Fatma
J-MAS (Jurnal Manajemen dan Sains) Vol 9, No 2 (2024): Oktober
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v9i2.1847

Abstract

This study aimed to analyze the application of transformational leadership in private colleges in Kota Sungai Penuh. This study is a qualitative descriptive analysis based on observations in the field. One of the elements, including leader election is carried out by the foundation. The findings show that there has been a synergy between the foundations and the college. The college leaders in Kota Sungai Penuh has also applied the seven factors of transformational leadership characteristics. However, two elements of transformational leadership were not implemented well: idealized influence and inspirational motivation.
Komparasi Perbedaan Persepsi Antara Penyusun dan Pengguna Laporan Keuangan dalam Rangka Perubahan Sistem Akuntansi Pemerintah Berbasis Akrual di Kota Sungai Penuh Herlina, Vivi
Ebisma (Economics, Business, Management, & Accounting Journal) Vol. 4 No. 2 (2024): Economics, Business, Management, & Accounting Journal (Ebisma)
Publisher : Haka Vyza Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61083/ebisma.v4i2.53

Abstract

This study aims to analyze the comparative Differences in Perception Between Compilers and Users of Financial Reports in the Region in the context of Changing the Accrual-Based Government Accounting System in Kota Sungai Penuh. This study uses a qualitative approach by conducting an interview process with informants to conduct the data analysis and triangulation process. The results of this study explain that there are differences in the perceptions of Compilers and Users regarding the implementation of Accrual-Based Accounting, compilers understand more in terms of compliance with the regulations. The implication of this study is that for the successful implementation of an accrual-based system, competent human resources are needed.
Pengaruh Dana Desa dan Alokasi Dana Desa Terhadap Tingkat Kemiskinan di Kecamatan Sitinjau Laut Kab. Kerinci Herlina, Vivi
Ebisma (Economics, Business, Management, & Accounting Journal) Vol. 5 No. 1 (2025): Economics, Business, Management, & Accounting Journal (Ebisma)
Publisher : Haka Vyza Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61083/ebisma.v5i1.68

Abstract

The purpose of this study is to analyze the effect of Village Funds (DD) and Village Fund Allocation (ADD) on the poverty rate in Kec. Sitinjau Laut District, Kab. Kerinci. The data used are secondary data consisting of poverty rate data, Village Fund data and Village Fund Allocation data in 2024. The analysis method used is multiple linear regression which is then analyzed for the magnitude of partial influence and also simultaneous influence. The results of the partial test showed that there was no significant effect between Village Funds and Village Fund Allocation on the Poverty Rate, while the results of the simultaneous test showed that there was no significant effect between Village Funds and Village Fund Allocation on the Poverty Rate in Kec. Sitinjau Laut.
PENGARUH PERSEPSI DUKUNGAN ORGANISASI INTERNAL TERHADAP KOMITMEN AFEKTIF UNTUK BERUBAH: (STUDI PADA BAGIAN ORGANISASI DI SEKRETARIAT DAERAH KABUPATEN KERINCI) Herlina, Vivi
Jurnal Ilmu Manajemen dan Akuntansi Terapan Vol. 12 No. 1 (2021): Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT)
Publisher : Sekolah Tinggi Ilmu Ekonomi Totalwin

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (352.804 KB) | DOI: 10.36694/jimat.v12i1.313

Abstract

The purpose of this study was to determine whether there is an influence of internal organizational support perception toward affective commitment to change the employees of the Sekretariat Daerah Kabupaten Kerinci. As an independent variable, namely organizational support and the dependent variable is the affective commitment to change. The sampling process using a questionnaire which further calculation process validity test and reliability test. The analytical method used is linear regression and t-test to determine the magnitude of the influence between the internal organizational support perception for affective commitment to change. The linear regression equation of the results obtained was Y = 29.348 + 0.328X. The result of t-test value was 4.115 and the t-table is 1.668. Because the t value is greater than t-table, this indicates that there is a significant influence between the variables of Internal Organizational Support Perception on Affective Commitment to Change