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Ningrum, Dyaloka Puspita
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Membangun Gen-Z yang Berbudaya dengan Berkain-Berkebaya di Kampus UWM Yogyakarta Ningrum, Dyaloka Puspita
Jurnal Surya Masyarakat Vol 7, No 2 (2025): Mei 2025
Publisher : Universitas Muhammadiyah Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26714/jsm.7.2.2025.190-199

Abstract

The acceleration of foreign culture has indeed marginalized many people's old habits which are synonymous with the meaning of wisdom, one of which is the use of regional clothing "Kain and Kebaya" in the context of everyday life. Even though the kebaya is national clothing as stated in Presidential Decree Number 18 of 1972 concerning Types of Civil Clothing and Law Number 9 of 2010 concerning Protocols. Looking at the use of kebaya by Indonesian women today, it tends to be found only at a few formal events. As is the case with the beauty of various Indonesian fabrics which are also becoming increasingly distant from modern society. Apart from the massive onslaught of fashion trends from the international world, this continues to be another factor, especially for the younger generation. The target group for this activity is Gen-Z who are 18-25 years old and are academics at Widya Mataram University, Yogyakarta, as well as several external guests who come from the Yogyakarta area. This activity uses talk-show, question-answer and interactive simulation methods among invited guests. The contents of the activities include: (1) Indonesian fabric exhibition "Javanese Batik Art Culture, (2) fashion show (3) talk show with the title "Contemporary Culture Vs Local Culture from the Perspective of Young People", as well as "Young People's Appreciation in Building Fabric Fashion Trends Dressing", and (4) a culinary bazaar which was enlivened by a number of local MSME players. Gen-Z is invited to collaborate on social media to popularize traditional clothing. In fact, all the invited guests looked very enthusiastic and expressive following the activities by appearing using the dress code "Kebaya", "Batik", "Regional Cloth", as well as other local cultural attributes with their own colors, motifs and aesthetic values.
Membangun Gen-Z yang Berbudaya dengan Berkain-Berkebaya di Kampus UWM Yogyakarta Ningrum, Dyaloka Puspita
Jurnal Surya Masyarakat Vol 7, No 2 (2025): Mei 2025
Publisher : Universitas Muhammadiyah Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26714/jsm.7.2.2025.190-199

Abstract

The acceleration of foreign culture has indeed marginalized many people's old habits which are synonymous with the meaning of wisdom, one of which is the use of regional clothing "Kain and Kebaya" in the context of everyday life. Even though the kebaya is national clothing as stated in Presidential Decree Number 18 of 1972 concerning Types of Civil Clothing and Law Number 9 of 2010 concerning Protocols. Looking at the use of kebaya by Indonesian women today, it tends to be found only at a few formal events. As is the case with the beauty of various Indonesian fabrics which are also becoming increasingly distant from modern society. Apart from the massive onslaught of fashion trends from the international world, this continues to be another factor, especially for the younger generation. The target group for this activity is Gen-Z who are 18-25 years old and are academics at Widya Mataram University, Yogyakarta, as well as several external guests who come from the Yogyakarta area. This activity uses talk-show, question-answer and interactive simulation methods among invited guests. The contents of the activities include: (1) Indonesian fabric exhibition "Javanese Batik Art Culture, (2) fashion show (3) talk show with the title "Contemporary Culture Vs Local Culture from the Perspective of Young People", as well as "Young People's Appreciation in Building Fabric Fashion Trends Dressing", and (4) a culinary bazaar which was enlivened by a number of local MSME players. Gen-Z is invited to collaborate on social media to popularize traditional clothing. In fact, all the invited guests looked very enthusiastic and expressive following the activities by appearing using the dress code "Kebaya", "Batik", "Regional Cloth", as well as other local cultural attributes with their own colors, motifs and aesthetic values.
Bauran Pemasaran pada Bisnis Chockles Es Cokelat Di Kota Yogyakarta Ningrum, Dyaloka Puspita
Jurnal PIKMA : Publikasi Ilmu Komunikasi Media Dan Cinema Vol. 3 No. 1 (2020): September 2020
Publisher : Fakultas Ekonomi dan Ilmu Sosial Program Studi Ilmu Komunikasi Universitas AMIKOM Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (377.943 KB) | DOI: 10.24076/PIKMA.2020v3i1.346

Abstract

Dunia bisnis menjadi sesuatu yang sangat menjanjikan dengan variasi dan ciri khasnya masing-masing. Penelitian ini bertujuan untuk melihat perkembangan bisnis Chockles Es Cokelat di kota Yogyakarta dengan menggunakan konsep bauran pemasaran (9P). Metode yang digunakan dalam penelitian ini adalah kualitatif dengan pendekatan studi kasus. Untuk mengetahui secara detail strategi pemasaran yang dilakukan oleh pemilik produk Chockles Es Cokelat, peneliti melakukan observasi, wawancara dan mengumpulkan dokumentasi mengenai bisnis terkait di lokasi penelitian. Hasil penelitian di lapangan menunjukkan bahwa kelemahan penjualan produk ini yakni pada elemen promosi dari perspektif Kotler dan Amstrong. Pemilik mengakui bahwa masih belum mampu mengoptimalkan media sosial dan masih sering menggunakan cara yang amat sederhana. Kondisi pandemi Covid-19 juga berpengaruh dalam proses penjualan. Diharapkan ke depannya para wirausaha dapat terus memanfaatkan setiap peluang untuk menciptakan potensi yang mampu beradaptasi dengan kebutuhan masyarakat yang dinamis.
Seniman Jalanan Malioboro Sebagai DayaTarik Wisatawan Milenial (Studi AISDALSLove pada akun @nolkmkustik) Ningrum, Dyaloka Puspita
Jurnal PIKMA : Publikasi Ilmu Komunikasi Media Dan Cinema Vol. 1 No. 2 (2019): Maret 2019
Publisher : Fakultas Ekonomi dan Ilmu Sosial Program Studi Ilmu Komunikasi Universitas AMIKOM Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (759.756 KB) | DOI: 10.24076/PIKMA.2019v1i2.390

Abstract

Yogyakarta merupakan salah satu daerah yang memiliki ikon khusus dengan segala keunikannya. Kehadiran seniman jalanan di kawasan Malioboro menjadi magnet dalam menarik minat wisatawan milenial khususnya. Penelitian ini bertujuan untuk mengetahui daya tarik seniman jalanan di Kota Yogyakarta pada akun @nolkmkustik di instagram berdasarkan teori AISDALSLove yang merupakan perkembangan dari konsep periklanan. Jenis penelitian kualitatif dengan metode studi kasus dan dilengkapi dengan teknik observasi, wawancara dan studi dokumentasi. Dalam memaksimalkan potensi wisata di tengah tengah pusat kota, kelompok musik @nolkmkustik memberikan suguhan dari setiap penampilannya yang berbeda dari lainnya. Pengalaman wisatawan milenial yang selalu dibagikan diruang publik menjadikan peluang bagi seniman jalanan dalam berkarya sekreatif mungkin tanpa harus menarik biaya yang mahal kepada para pengunjung yang menyaksikan penampilan mereka setiap malamnya.
Co-Authors Arifin, Tommy Satriadi Nur Arrianie, Lely Bowo, Frima Husen Mussahada, Muhamad Pamungkas , Rebaudhy Mahardhika Sri Lestari Harjanta Syakdiah Syakdiah, Syakdiah