Garuda - Garba Rujukan Digital

Membangun Gen-Z yang Berbudaya dengan Berkain-Berkebaya di Kampus UWM Yogyakarta Ningrum, Dyaloka Puspita
Jurnal Surya Masyarakat Vol 7, No 2 (2025): Mei 2025
Publisher : Universitas Muhammadiyah Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26714/jsm.7.2.2025.190-199

The acceleration of foreign culture has indeed marginalized many people's old habits which are synonymous with the meaning of wisdom, one of which is the use of regional clothing "Kain and Kebaya" in the context of everyday life. Even though the kebaya is national clothing as stated in Presidential Decree Number 18 of 1972 concerning Types of Civil Clothing and Law Number 9 of 2010 concerning Protocols. Looking at the use of kebaya by Indonesian women today, it tends to be found only at a few formal events. As is the case with the beauty of various Indonesian fabrics which are also becoming increasingly distant from modern society. Apart from the massive onslaught of fashion trends from the international world, this continues to be another factor, especially for the younger generation. The target group for this activity is Gen-Z who are 18-25 years old and are academics at Widya Mataram University, Yogyakarta, as well as several external guests who come from the Yogyakarta area. This activity uses talk-show, question-answer and interactive simulation methods among invited guests. The contents of the activities include: (1) Indonesian fabric exhibition "Javanese Batik Art Culture, (2) fashion show (3) talk show with the title "Contemporary Culture Vs Local Culture from the Perspective of Young People", as well as "Young People's Appreciation in Building Fabric Fashion Trends Dressing", and (4) a culinary bazaar which was enlivened by a number of local MSME players. Gen-Z is invited to collaborate on social media to popularize traditional clothing. In fact, all the invited guests looked very enthusiastic and expressive following the activities by appearing using the dress code "Kebaya", "Batik", "Regional Cloth", as well as other local cultural attributes with their own colors, motifs and aesthetic values.

Membangun Gen-Z yang Berbudaya dengan Berkain-Berkebaya di Kampus UWM Yogyakarta Ningrum, Dyaloka Puspita
Jurnal Surya Masyarakat Vol 7, No 2 (2025): Mei 2025
Publisher : Universitas Muhammadiyah Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26714/jsm.7.2.2025.190-199

The acceleration of foreign culture has indeed marginalized many people's old habits which are synonymous with the meaning of wisdom, one of which is the use of regional clothing "Kain and Kebaya" in the context of everyday life. Even though the kebaya is national clothing as stated in Presidential Decree Number 18 of 1972 concerning Types of Civil Clothing and Law Number 9 of 2010 concerning Protocols. Looking at the use of kebaya by Indonesian women today, it tends to be found only at a few formal events. As is the case with the beauty of various Indonesian fabrics which are also becoming increasingly distant from modern society. Apart from the massive onslaught of fashion trends from the international world, this continues to be another factor, especially for the younger generation. The target group for this activity is Gen-Z who are 18-25 years old and are academics at Widya Mataram University, Yogyakarta, as well as several external guests who come from the Yogyakarta area. This activity uses talk-show, question-answer and interactive simulation methods among invited guests. The contents of the activities include: (1) Indonesian fabric exhibition "Javanese Batik Art Culture, (2) fashion show (3) talk show with the title "Contemporary Culture Vs Local Culture from the Perspective of Young People", as well as "Young People's Appreciation in Building Fabric Fashion Trends Dressing", and (4) a culinary bazaar which was enlivened by a number of local MSME players. Gen-Z is invited to collaborate on social media to popularize traditional clothing. In fact, all the invited guests looked very enthusiastic and expressive following the activities by appearing using the dress code "Kebaya", "Batik", "Regional Cloth", as well as other local cultural attributes with their own colors, motifs and aesthetic values.

Bauran Pemasaran pada Bisnis Chockles Es Cokelat Di Kota Yogyakarta Ningrum, Dyaloka Puspita
Jurnal PIKMA : Publikasi Ilmu Komunikasi Media Dan Cinema Vol. 3 No. 1 (2020): September 2020
Publisher : Fakultas Ekonomi dan Ilmu Sosial Program Studi Ilmu Komunikasi Universitas AMIKOM Yogyakarta

Dunia bisnis menjadi sesuatu yang sangat menjanjikan dengan variasi dan ciri khasnya masing-masing. Penelitian ini bertujuan untuk melihat perkembangan bisnis Chockles Es Cokelat di kota Yogyakarta dengan menggunakan konsep bauran pemasaran (9P). Metode yang digunakan dalam penelitian ini adalah kualitatif dengan pendekatan studi kasus. Untuk mengetahui secara detail strategi pemasaran yang dilakukan oleh pemilik produk Chockles Es Cokelat, peneliti melakukan observasi, wawancara dan mengumpulkan dokumentasi mengenai bisnis terkait di lokasi penelitian. Hasil penelitian di lapangan menunjukkan bahwa kelemahan penjualan produk ini yakni pada elemen promosi dari perspektif Kotler dan Amstrong. Pemilik mengakui bahwa masih belum mampu mengoptimalkan media sosial dan masih sering menggunakan cara yang amat sederhana. Kondisi pandemi Covid-19 juga berpengaruh dalam proses penjualan. Diharapkan ke depannya para wirausaha dapat terus memanfaatkan setiap peluang untuk menciptakan potensi yang mampu beradaptasi dengan kebutuhan masyarakat yang dinamis.

Seniman Jalanan Malioboro Sebagai DayaTarik Wisatawan Milenial (Studi AISDALSLove pada akun @nolkmkustik) Ningrum, Dyaloka Puspita
Jurnal PIKMA : Publikasi Ilmu Komunikasi Media Dan Cinema Vol. 1 No. 2 (2019): Maret 2019
Publisher : Fakultas Ekonomi dan Ilmu Sosial Program Studi Ilmu Komunikasi Universitas AMIKOM Yogyakarta

Yogyakarta merupakan salah satu daerah yang memiliki ikon khusus dengan segala keunikannya. Kehadiran seniman jalanan di kawasan Malioboro menjadi magnet dalam menarik minat wisatawan milenial khususnya. Penelitian ini bertujuan untuk mengetahui daya tarik seniman jalanan di Kota Yogyakarta pada akun @nolkmkustik di instagram berdasarkan teori AISDALSLove yang merupakan perkembangan dari konsep periklanan. Jenis penelitian kualitatif dengan metode studi kasus dan dilengkapi dengan teknik observasi, wawancara dan studi dokumentasi. Dalam memaksimalkan potensi wisata di tengah tengah pusat kota, kelompok musik @nolkmkustik memberikan suguhan dari setiap penampilannya yang berbeda dari lainnya. Pengalaman wisatawan milenial yang selalu dibagikan diruang publik menjadikan peluang bagi seniman jalanan dalam berkarya sekreatif mungkin tanpa harus menarik biaya yang mahal kepada para pengunjung yang menyaksikan penampilan mereka setiap malamnya.

PENGUATAN KOMUNIKASI UNTUK ORANG DENGAN GANGGUAN JIWA DI YAYASAN EFATA YOGYAKARTA Ningrum, Dyaloka Puspita; Putra, Ariandi; Arrianie, Lely
Jurnal Abdi Insani Vol 11 No 1 (2024): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v11i1.1405

As social creatures, humans need continuous interaction with each other. However, this cannot run normally in social life when they experience mental disorders which of course cause obstacles to the process of effective interpersonal communication. In fact, sufferers find it very difficult to open up and tend to receive inadequate acceptance from the social environment. This Community Service activity was carried out at the Efata Yogyakarta Foundation with the aim of reducing negative views towards people with mental disorders as well as providing a humanist approach in an effort to restore the mental health of patients at that place. Using discussion methods and interactive simulations, this activity was attended by all 30 patients with different medical symptoms. The activity facilitators conducted (1) question and answer sessions (2) carried out art therapy and (3) practiced music therapy. By optimizing direct interaction, in an orderly manner and taking turns the target group has the courage to show themselves with their respective talents, especially in singing and coloring activities together. Ironically, this kind of visit was actually the first activity carried out by an outside party for the Efata Yogyakarta foundation. So it is hoped that this activity can continue to be supported by all parties, not only the government, the community in the surrounding environment, and even all citizens as it provides a decent life and comfort for those who have so far been more marginalized.

PENERAPAN MEDIA SOSIAL UNTUK MENINGKATKAN EKSISTENSI BUDAYA KARAWITAN DI DUSUN KANOMAN YOGYAKARTA Ningrum, Dyaloka Puspita; Arifin, Tommy Satriadi Nur; Putra, Ariandi
Jurnal Abdi Insani Vol 11 No 2 (2024): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v11i2.1624

The development of social media with all its creativity can be used as a strategy to strengthen local cultural products which are starting to be marginalized in today's modern era. The practice of playing gamelan musical instruments, which is synonymous with musical culture, especially among Javanese people, has become increasingly marginalized over time. In fact, traditional art is actually one of the riches of the Indonesian nation. This Community Service activity aims to encourage residents in Kanoman Hamlet, Yogyakarta, to survive and at the same time pioneer a movement in maintaining the traditional art of karawitan which is full of historical and philosophical values using lecture, discussion and direct mentoring methods. This activity was carried out in January 2024 with a total of 60 participants, including involving one of the arts activist groups at that location. It is hoped that the results of the activities will be sustainable in forming a cultural icon of Kanoman Hamlet. The consistency of residents in these places must also be optimized through potential social media management, especially through packaging narrative messages and creating contemporary audio-visual content. So real contributions from all parties are really needed, so that the musical culture itself can continue to exist so that it is able to compete in the global world.

Title

Found 16 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 16 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 16 Documents
Search