Garuda - Garba Rujukan Digital

Peran Inovasi Dalam Membangun Keunggulan Bersaing Sektor UMKM Bidang Kuliner Pascadisrupsi Akibat Pandemi Covid 19 Di Kota Bandung: The Role of Innovation in Building Competitive Advantage of the MSME Sector in the Culinary Sector Post-Disruption Due to the Covid-19 Pandemic in the City of Bandung Setiawardani, Maya
Jurnal Riset Bisnis dan Investasi Vol. 8 No. 1 (2022): Jurnal Riset Bisnis dan Investasi
Publisher : Jurnal Riset Bisnis dan Investasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jrbi.v8i1.2616

The purpose of this study is to identify the innovations that have been built by culinary SMEs and the level of competitive advantage after the disruption due to the Covid-19 pandemic, and to reveal how big the role of innovation is in building competitive advantage. The research method used is a quantitative method, the sampling technique uses non-probability sampling with a purposive sampling approach of 100 respondents. Data was collected through a questionnaire using a Likert scale. The data were processed by SPSS, and used descriptive analysis, correlation analysis, multiple regression analysis, partial determination coefficient analysis and hypothesis testing. The results of this study indicate that the level of innovation built by culinary SMEs is included in the sufficient category and the level of competitive advantage is high, and innovation has a significant role in building a competitive advantage of 46.2%.

Peningkatan Minat Beli Ulang melalui E-Service Quality: Studi Pada Konsumen Bukalapak Setiawardani, Maya; Riyanto, Tri Agus
Jurnal Riset Bisnis dan Investasi Vol. 9 No. 1 (2023): Jurnal Riset Bisnis dan Investasi
Publisher : Jurnal Riset Bisnis dan Investasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jrbi.v9i1.4784

The purpose of this study is to identify e-service quality that has been implemented by Bukalapak and the level of repurchase intention of its customers, as well as to reveal how much e-service quality can increase the repurchase intention of Bukalapak's consumers. The research method used is quantitative method, the sampling technique is using non-probability sampling with a purposive sampling approach of 176 respondents. Data collection was carried out through a questionnaire using a Likert scale. The data were processed using SPSS, using descriptive analysis, simple regression analysis, and hypothesis testing. The results of this study indicate that the level of e-service quality is in the high category, the level of consumer repurchase intention is in the sufficient category, and e-service quality can significantly increase consumer repurchase intention by 29.9%.

Panduan Meningkatkan Visibilitas Produk di Shopee Melalui Optimasi Kata Kunci Judul Produk Hakim, Widarta Muhammad Fais Rahman; Setiawardani, Maya
Nanggroe: Jurnal Pengabdian Cendikia Vol 3, No 8 (2024): November
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.14287028

In the face of increasingly fierce competition on the Shopee e-commerce platform, effective strategies are crucial for online stores to remain competitive. This guide examines the implementation of an SEO optimization strategy during an internship program at Company XYZ to enhance product visibility and traffic, focusing on stores in the fashion industry. The activities include identifying underperforming products, conducting relevant keyword research through competitor analysis and market trends, and optimizing product titles. The results indicate that well-executed SEO optimization can significantly boost product exposure without relying on paid promotions. However, evaluating the success of product visibility requires considering various factors beyond keyword optimization in product titles. This initiative also highlights the importance of regular monitoring and analysis of search trends and competitors to ensure the long-term relevance of SEO strategies. The findings from this activity are expected to provide practical guidance for Shopee store owners, particularly in the fashion market, in optimizing their product performance amidst intense competition.

Panduan Meningkatkan Visibilitas Produk di Shopee Melalui Optimasi Kata Kunci Judul Produk Hakim, Widarta Muhammad Fais Rahman; Setiawardani, Maya
Nanggroe: Jurnal Pengabdian Cendikia Vol 3, No 8 (2024): November
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.14287028

In the face of increasingly fierce competition on the Shopee e-commerce platform, effective strategies are crucial for online stores to remain competitive. This guide examines the implementation of an SEO optimization strategy during an internship program at Company XYZ to enhance product visibility and traffic, focusing on stores in the fashion industry. The activities include identifying underperforming products, conducting relevant keyword research through competitor analysis and market trends, and optimizing product titles. The results indicate that well-executed SEO optimization can significantly boost product exposure without relying on paid promotions. However, evaluating the success of product visibility requires considering various factors beyond keyword optimization in product titles. This initiative also highlights the importance of regular monitoring and analysis of search trends and competitors to ensure the long-term relevance of SEO strategies. The findings from this activity are expected to provide practical guidance for Shopee store owners, particularly in the fashion market, in optimizing their product performance amidst intense competition.

Analisis Persepsi Karyawan terhadap Budaya Organisasi pada PT Agro Jabar Perseroda Utami, Dara; Setiawardani, Maya
Applied Business and Administration Journal Vol. 2 No. 1 (2023): Pengembangan Sistem Informasi dan Optimalisasi Kinerja di Perusahaan Indonesia
Publisher : Ebiz Prima Nusa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62201/abaj.v2i1.38

Culture is a pattern of attitude of a group that becomes a habit and is passed down from generation to generation. This is also applied in the organization. Every organization has its own culture which differentiates one organization from another. Big companies like Google and Apple attribute their success to the organizational culture they have. Organizations are formed of three elements, namely people, goals, and structure. In addition to organizational culture which has a role in an organization, people in the organization also contribute to the activity of the organization. Perceptions of people or members of the organization can be used as a benchmark to continue to grow to be even better. The purpose of this study was to determine employee perceptions of organizational culture and the interrelationships of organizational culture dimensions at PT Agro Jabar by using quantitative research methods and data analysis. using descriptive statistical methods. The population is all employees of PT Agro Jabar with a census sampling technique sampling design. The results of the study show that of the six dimensions of organizational culture, three of them, namely outcome orientation, people orientation, and team orientation, fall into the 'very good' category, while the dimensions of adaptability, detail orientation, and integrity fall into the 'good' category.

Efektivitas Penataan Servicescape dalam Meningkatkan Kepuasan Konsumen Wingz O Wingz di Kota Bandung Wachidyantari, Choir; Setiawardani, Maya
Applied Business and Administration Journal Vol. 1 No. 3 (2022): Studi Terapan Teknologi Informasi dan Pemasaran Digital di Lingkungan Bisnis Lo
Publisher : Ebiz Prima Nusa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62201/7zh3fc90

This research aimed to find out the effectivity of the servicescapes in order to increase the customers’ satisfaction of Wingz O Wingz in Bandung which was tested by distributing the questionnaires to 125 respondens. This research used a descriptive method with a quantitive approach. The result of the test indicates that servicescape layout in Wingz O Wingz is in good category and most of the customer feel satisfied by their services, then the servicescape layout has 61,3% positive impact to increasing customers’ satisfaction. Wingz O Wingz must pay attention to the servicescape layout and provide similar services in every branch.

Pengaruh E-Service Quality Terhadap Loyalitas Pelanggan Dengan Kepuasan Pelanggan Sebagai Variabel Mediasi Pada Dompet Digital Dana (Studi Pada Pengguna Dana) Novyantri, Rema; Setiawardani, Maya
International Journal Administration, Business & Organization Vol 2 No 3 (2021): IJABO
Publisher : Asosiasi Ahli Administrasi Indonesia

This study aims to determine the effect of e-service quality on customer loyalty with satisfaction as a mediating variable. The population of this research is DANA users who have accessed and made transactions using DANA with a sample of 163 respondents. The data collection technique used a questionnaire with the validity and reliability test stages first. Data were analyzed using path analysis. The results of this study indicate that e-service quality affects DANA customer satisfaction, e-service quality affects DANA customer loyalty, customer satisfaction affects DANA customer loyalty, and customer satisfaction mediates the relationship between e-service quality and DANA customer loyalty.

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