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All Journal Jurnal Penelitian Ekonomi dan Bisnis Jurnal Riset Bisnis dan Investasi Records Management System Journal Applied Business and Administration Journal (ABAJ)
Suhaeni, Tintin
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Pengaruh Ekuitas Merek Terhadap Minat Beli (Studi Pada Konsumen Oronamin C di Kota Bandung) Firdaus, Qonita; Suhaeni, Tintin
Jurnal Riset Bisnis dan Investasi Vol. 6 No. 2 (2020): Jurnal Riset Bisnis dan Investasi
Publisher : Jurnal Riset Bisnis dan Investasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jrbi.v6i2.2218

Abstract

Amid the growth of functional beverage industry, Oronamin C is still new on the market so the strength of this brand is still not very visible. Therefore, this study purpose is to determine the effect of Oronamin C’s brand equity on consumer purchase intention. This study uses an explanatory descriptive method with a quantitative approach to 150 respondents. The data analysis method used is descriptive statistics analysis, correlation, multiple regression, hypothesis testing. The results showed that brand equity and purchase intention were in the good category and both had a significant effect of 65.5%. The dimensions of brand equity, brand awareness and brand loyalty, are in the moderate category, while brand association and perceived quality are in the good category. With the significant influence between perceived quality and brand loyalty on purchase intention, and there is an insignificant influence between brand awareness and brand association on purchase intention.
Pengaruh Kompetensi Kewirausahaan Terhadap Keunggulan Bersaing (Studi Pada Industri Kreatif Sepatu Cibaduyut Kota Bandung) Destany, Zessy Rizkia; Suhaeni, Tintin; Ivon Sandya Sari Putri
Jurnal Riset Bisnis dan Investasi Vol. 8 No. 2 (2022): Jurnal Riset Bisnis dan Investasi
Publisher : Jurnal Riset Bisnis dan Investasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jrbi.v8i2.3436

Abstract

The Cibaduyut shoe industry is one of the creative industries in the city of Bandung which has experienced a decline in turnover, this happens because there are several problems related to the entrepreneurial competence of entrepreneurs. In addition, the decline in turnover illustrates that Cibaduyut Shoes are not able to compete with its competitors. The purpose of this study to determine entrepreneurial competence, competitive advantage, and determine the effect of entrepreneurial competence on competitive advantage in the Cibaduyut shoe industry. The research method uses a descriptive survey with a quantitative approach and simple regression analysis. The sample of this study was 122 respondents consisting of owners and employees. The results showed that the entrepreneurial competence and competitive advantage of the Cibaduyut Shoes Industry were in the good category. Then it is known there is a positive and significant influence between the variables of entrepreneurial competence on competitive advantage of 13.8%.
Millennial Generation's Music, Moods, and Impulsive Buying: empirical studies in minimarkets Putri, Ivon Sandya Sari; Raharso, Sri; Suhaeni, Tintin
Jurnal Penelitian Ekonomi dan Bisnis Vol. 6 No. 2 (2021): September 2021
Publisher : Universitas Dian Nuswantoro Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/jpeb.v6i2.4311

Abstract

The purpose of this paper is to examine the influence of in-store music on impulsive buying among college students (as a millennial generation) in Bandung State Polytechnic, employed customer mood as mediator. Data from 200 respondents were received and analyzed using a regression for testing the hypotheses developed.  The results show that the music is significantly affecting the customer's mood and impulsive buying. However, the customer mood does not play significantly affecting impulsive buying. Future research and managerial implications are addressed. Keywords: in-store music, mood, impulsive buying
Analisis Kualitas Pelayanan pada Bank BTN di Kota Bandung Rahmatullah, Muhammad Yunus; Suhaeni, Tintin
Applied Business and Administration Journal Vol. 1 No. 3 (2022): Studi Terapan Teknologi Informasi dan Pemasaran Digital di Lingkungan Bisnis Lo
Publisher : Ebiz Prima Nusa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62201/6a6j8c50

Abstract

Banks are financial institutions that focus on services, therefore in order to flourish in the highly competitive banking industry, they must deliver the greatest service to their consumers. To be able to survive or even excel in the increasingly fierce banking competition, every bank must be able to develop the best quality of service for its customers. Bank BTN, also known as PT. Bank Tabungan Negara (Persero) Tbk, is one of the largest state-owned banks in Indonesia. However, while conducting business, Bank BTN received numerous consumer complaints over the quality of services offered. Complaints submitted by customers range from long queues until employees are not friendly in serving customers. This study aims to assess the service quality of Bank BTN in Bandung. This study uses the concept of Banking Service Quality (BSQ) which was introduced by Bahia and Nantel in 2000 with 6 (six) dimensions, including effectiveness and assurance, access, price, tangible, service portfolio, and reliability. This study employs descriptive analysis with a quantitative approach as its research methodology. The technique for collecting data consisted of delivering questionnaires to 120 Bank BTN clients in Bandung. Based on the dimensions of effectiveness and assurance, access, price, tangible, service portfolio, and reliability, the outcomes showed that the quality of Bank BTN's services in Bandung meets the criteria for a favorable evaluation. The dimension with the highest value is the effectiveness and assurance dimension, whereas the dimension with the lowest value is the pricing dimension price.
Rearrangment of Archives Handling at Human Resources Department General Affair PT Beton Elemenindo Perkasa Batujajar Sitohang, Yoseva Halalas Mora; Suhaeni, Tintin
Records Management System Journal Vol. 1 No. 1 (2022): Digital Archiving Innovation and Implementation in Human Resource and Cooperati
Publisher : Ebiz Prima Nusa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62201/rmsj.v1i1.5

Abstract

An archive is a collection of documents, documents, or files that have value for the company. The role of archives in a company is as a memory center, a controlling tool, a source of information used by companies to carry out analysis, planning activities, development, weighing in decision making, problem formulation, making attachments, accountability, assessment and control as precisely as possible. Archival rearrangement is the rearrangement of information and archive forms for the benefit of archive retrieval. The condition of handling archives in the Human Resources Department of PT Beton Elemenindo Perkasa can be said to be less precise, this can be seen from the number of missing archives, irregularly stored archives, there are still archives that use inappropriate storage systems, lack of equipment and supplies used to store archives. files. This phenomenon causes difficulties in the process of finding the archives needed by the company, so that it can hinder the company's work. Therefore, it is necessary to reorganize the archive handling project at the Human Resources DepartmentGeneral Affair of PT Beton Elemenindo Perkasa Batujajar by updating the storage system, storage procedures, archive borrowing procedures, archive discovery procedures, and adding archive facilities. The purpose of the archive handling reorganization project is to optimize the handling of existing records so that they are more effective and efficient. This project has been tested on June 3rd, 2021 with related parties, namely the Human Resources Department-General Affair Staff who doubles as archivist and the manager of the department. Based on the trials that have been carried out on this project, it can be said that the archive handling project at the Human Resources Department-General Affairs PT Beton Elemenindo Perkasa Batujajar is appropriate and very helpful for administrative staff in handling existing archives.
Co-Authors Aisyah, Rika Isti Anugrah, Intan Widya Destany, Zessy Rizkia Elvita, Devi Firdaus, Qonita Pratama, Aditya Yuda Putri, Ivon Sandya Sari Rahmatullah, Muhammad Yunus Setiawardani, Maya Sitohang, Yoseva Halalas Mora Sri Raharso Yakin, Adam Hakul