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All Journal AL-TANZIM : JURNAL MANAJEMEN PENDIDIKAN ISLAM Indonesian Journal of Education and Social Studies
Hasanah, Istianatul
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Religion Humanities Education Social Sciences Other

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Strengthening Brand Identity: Embracing Local Wisdom through Character Education Management Hasanah, Istianatul; Hefniy, Hefniy; Zaini, Abdul Wahid
Indonesian Journal of Education and Social Studies Vol 2, No 2 (2023)
Publisher : Nurul Jadid University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/ijess.v2i2.3435

Abstract

The focus of this study is to investigate the role and implementation of character education planning in Nurul Jadid Islamic Boarding School in maintaining the institution's brand identity and strong local values. This study discusses communication dynamics in the pesantren environment and the application of attribution theory in understanding community perceptions. This study explores how communication takes place in the context of pesantren and how attribution theory is used to understand how people interpret messages and actions from pesantren. The research method used is a case study that analyzes communication interactions in certain pesantren and interviews related community members. The results showed that communication in pesantren produces self-awareness, optimization of communication, building a positive image, public education, and collaboration. Attribution theory helps understand how society assigns meaning and interpretation to information received from pesantren. These findings provide valuable insight into the importance of effective communication in building a positive image and increasing public understanding of pesantren. This study's implication is to guide traditional Islamic educational institutions in strengthening brand identity and local values through a planned character education approach.
PENGUATAN ETIKA KEHUMASAN MELALUI REORIENTASI HUMAS PADA LEMBAGA PENDIDIKAN ISLAM Wahid, Abd Hamid; Hasanah, Istianatul
JURNAL AL-TANZIM Vol 3, No 2 (2019)
Publisher : Nurul Jadid University, Probolinggo, East Java, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (415.482 KB) | DOI: 10.33650/al-tanzim.v3i2.670

Abstract

This paper presents the strengthening of public relations ethics through the reorientation of public relations in Islamic educational institutions, where public relations has an important role in managerial activities in Islamic educational institutions. In its implementation, the role of public relations in Islamic educational institutions is still underestimated and lacks the right portion in its application. PR is only understood as a complementary administration in practice, thus causing educational institutions unable to manage good relations with the surrounding community as partners. This study uses a qualitative approach to the type of library research, where researchers want to clearly describe the object of study to be studied. Analysis of the data uses content analysis. The results of the study indicate that the reorientation of public relations in Islamic educational institutions must be based on; First, qaulan sadidan, Islamic educational institutions must convey factual and reliable information; Second, qaulan baligha, Islamic educational institutions communicate effectively, communicatively and easily understood; Third, qaulan ma’rufa, the communication process should avoid words that can offend partners / customers; Fourth, qoulan karima, public relations activities must respect partners, listen to aspirations and promote ethics; Fifth, Qaulan Layyina, public relations must be a friendship and friendship dissertation; Sixth, qaulan maysura, Islamic educational institutions must convey information that is easily understood and digested by the communicant. 
Co-Authors Abdul Wahid Zaini Hefniy, Hefniy Wahid, Abd Hamid