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All Journal JAM : Jurnal Aplikasi Manajemen Asia-Pacific Management and Business Application JURNAL MANAJEMEN MOTIVASI Journal of Innovation in Business and Economics Habitus: Jurnal Pendidikan Sosiologi dan Antropologi International Journal of Economics Development Research (IJEDR) Management Studies and Entrepreneurship Journal (MSEJ) SEMAR Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) International Journal Of Science, Technology & Management (IJSTM) Jurnal Pengabdian Masyarakat Indonesia DedikasiMU: Journal of Community Service Wasana Nyata Jurnal IPTEK Bagi Masyarakat Jurnal Manajemen dan Pemasaran Jasa Jurnal REKOMEN (Riset Ekonomi Manajemen) WASANA NYATA
Sugiarto, Catur
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The effect of religiosity and tacit self-declare halal cues on skepticism and patronage intention of self-declare halal restaurant Sugiarto, Catur; Afrizal, Reza
Jurnal Manajemen dan Pemasaran Jasa Vol. 16 No. 1 (2023): Maret
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jmpj.v16i1.16784

Abstract

The food industry is significantly prominent for exhibiting consumer segmentation in countries developing their halal industry. Due to the absence of appropriate certification, not all businesses within the industry employ authentic labels, leading to self-declare claims as a means of assuring consumers of the halal status of their products or services. Therefore, this study aimed to contribute to the advancement of marketing communication literature, by specifically enhance skepticism the impact of religiosity (REL), as well as implicit self-declare halal cues on (SKEP) and patronage intention (PIE) among relevant restaurant consumers. To obtain significant information, an online questionnaire was implemented and distributed to 297 participants. The results showed that both REL and tacit self-declare halal cues (TSHC) negatively affected SKEP towards relevant restaurants. From this context, more TSHC shown in the restaurant and the higher level of REL led to less SKEP of consumers. Mediation analyses were also implemented to evaluate the indirect relationship between these variables. This emphasized the construction of a mediation model to provide subsequent insights into the mediating role of SKEP and its attitude towards halal restaurants (ATHR). Based on the results, SKEP played a mediating role in the relationships between REL-PIE and TSHC-PIE.
Beyond Clicks: Enhancing Live Shopping Experiences with Visual Appeal, Social Support, and Purchase Intent Sparks Batara, Lisa Charisa; Suryandari, Retno Tanding; Suryanadi, Pram; Sugiarto, Catur
APMBA (Asia Pacific Management and Business Application) Vol. 13 No. 1 (2024)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2024.013.01.3

Abstract

This research delves into the intricate dynamics of consumer behavior on social commerce platforms, emphasizing the connections between visual appeal, customer involvement, hedonic value, social support, and buy intention. A positive link between visual appeal and hedonic value (t = 3.980, p < 0.001) is revealed by our analysis of 249 respondents' data using SmartPLS 3, highlighting the critical role that visually appealing information plays in piquing consumers' interest and encouraging participation. Furthermore, we emphasize the role that social support plays in determining customer engagement (t = 5.067, p < 0.001) and hedonic value (t = 3.134, p = 0.002), demonstrating the necessity of establishing social ties in online shopping settings. Our study found that hedonic value had a substantial impact on purchase intention (t = 7.672, p < 0.001), indicating that emotional fulfillment is an important factor in consumer decision-making. We also find a strong association between customer engagement and purchase intention (t = 3.372, p = 0.001), indicating that actively engaging customers in brand experiences enhances their likelihood of making a purchase.
Generation Z’s Intention to Use Furniture Waste Briquettes: Insights into Green Energy Awareness and Consumer Willingness to Pay Saputra, Andreansyah; Sugiarto, Catur; Izza, Mafruhah
Jurnal Riset Ekonomi Manajemen (REKOMEN) Vol. 8 No. 2 (2025): REKOMEN (Riset Ekonomi dan Manajemen)
Publisher : Universitas Tidar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31002/rekomen.v8i2.3073

Abstract

Renewable energy sources are a key development focus and a strategic project worldwide, given the limitations of non-renewable resources. This has led to the push for the development of new renewable resources. Briquettes are one such alternative resource that is environmentally friendly. Briquettes can replace coal, natural gas, and wood charcoal, thus reducing dependence on non- renewable and environmentally harmful resources. Generation Z, as the younger generation, should consider using briquettes as a fuel source in their daily activities. This study aims to analyze Generation Z's interest in using briquettes and to understand the Segmentation, Targeting, and Positioning of briquettes. The research uses a mixed-method approach with 7 qualitative respondents and 100 quantitative respondents. The findings show that Environmental Awareness, Willingness to Pay, and Product Quality positively influence Generation Z's interest in using furniture waste briquettes. In terms of positioning, briquettes are primary used by Generation Z for various activities during specific moments.
Perceived Luxury Value and Technology Acceptance in TikTok Live Streaming: The Mediating Role of Customer Engagement on Purchase Intention (A Study on Consumers in Java, Indonesia) safhera, Maya; Sugiarto, Catur
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 6 (2026): Dinasti International Journal of Economics, Finance & Accounting (January - Feb
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i6.5750

Abstract

This study examines how perceived luxury value, consisting of financial, functional, individual, and social dimensions, and technology acceptance factors, namely perceived ease of use and perceived usefulness, influence customer engagement and purchase intention in luxury live streaming shopping in Indonesia. Using a quantitative approach with purposive sampling, data from 354 respondents were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) through SmartPLS 4. The results indicate that all relationships are significant. Social value has the strongest effect on customer engagement, followed by individual, functional, and financial values. Both perceived usefulness and perceived ease of use significantly affect engagement, with usefulness showing a greater impact. Customer engagement enhances purchase intention and mediates the relationship between perceived luxury value and technology acceptance factors. The model explains 71.3% of the variance in engagement and 66.8% in purchase intention, emphasizing engagement as the key mechanism linking value perceptions and technology acceptance. The study extends the Stimulus–Organism–Response (SOR) framework and Technology Acceptance Model (TAM) to luxury live streaming contexts and provides insights for luxury brands to strengthen competitiveness through interactive experiences, intuitive usability, and persuasive live demonstrations. 
Pengembangan Digiwisata Berbasis Potensi Lokal Menuju Kawasan Wisata Terintegrasi Desa Kerajinan Tembaga Cepogo, Boyolali Puji Astuti, Dewi Saptantinah; Sugiarto, Catur; Arifin, Zainal; Wibowo, Edi; Triyono, Kharis
WASANA NYATA Vol 9, No 2 (2025)
Publisher : STIE AUB Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36587/wasananyata.v9i2.2080

Abstract

Program pengabdian masyarakat ini bertujuan untuk mengembangkan potensi wisata kerajinan tembaga di Desa Cepogo melalui pendekatan digitalisasi usaha dan inovasi lingkungan. Desa Cepogo memiliki potensi besar di bidang ekonomi kreatif, namun menghadapi tantangan dalam hal literasi digital, promosi daring, dan pengelolaan limbah wisata. Kegiatan dilaksanakan melalui empat tahap: sosialisasi, pelatihan teknologi, pendampingan lapangan, dan evaluasi. Hasil kegiatan menunjukkan peningkatan literasi keuangan mitra hingga 85%, adopsi sistem akuntansi digital oleh 75% pengrajin, peningkatan omzet 30%, dan kenaikan kunjungan wisata sebesar 25%. Program ini menghasilkan sistem reservasi digital, unit maggot edukatif, serta publikasi promosi wisata digital yang berkelanjutan. Integrasi antara teknologi dan kearifan lokal memperkuat Desa Cepogo sebagai model digiwisata berbasis budaya dan lingkungan berkelanjutan.
Pengembangan Digiwisata Berbasis Potensi Lokal Menuju Kawasan Wisata Terintegrasi Desa Kerajinan Tembaga Cepogo, Boyolali Puji Astuti, Dewi Saptantinah; Sugiarto, Catur; Arifin, Zainal; Wibowo, Edi; Triyono, Kharis
WASANA NYATA Vol 9, No 2 (2025)
Publisher : STIE AUB Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36587/wasananyata.v9i2.2080

Abstract

Program pengabdian masyarakat ini bertujuan untuk mengembangkan potensi wisata kerajinan tembaga di Desa Cepogo melalui pendekatan digitalisasi usaha dan inovasi lingkungan. Desa Cepogo memiliki potensi besar di bidang ekonomi kreatif, namun menghadapi tantangan dalam hal literasi digital, promosi daring, dan pengelolaan limbah wisata. Kegiatan dilaksanakan melalui empat tahap: sosialisasi, pelatihan teknologi, pendampingan lapangan, dan evaluasi. Hasil kegiatan menunjukkan peningkatan literasi keuangan mitra hingga 85%, adopsi sistem akuntansi digital oleh 75% pengrajin, peningkatan omzet 30%, dan kenaikan kunjungan wisata sebesar 25%. Program ini menghasilkan sistem reservasi digital, unit maggot edukatif, serta publikasi promosi wisata digital yang berkelanjutan. Integrasi antara teknologi dan kearifan lokal memperkuat Desa Cepogo sebagai model digiwisata berbasis budaya dan lingkungan berkelanjutan.
Optimizing Natural Dyeing Processes to Improve Product Quality Ecoprint-Based Creative Industries that Support Sustainable Economic Growth Sugiarto, Catur; Rahmawati, Rahmawati; Sawitri, Hunik Sri Runing; Santoso, Ratna Endah; Arifah, Siti; Amperawati, Endang Dwi; Saputra, Andreansyah; Akbar, Mi'raj; Shaikh, Junaid M
Jurnal IPTEK Bagi Masyarakat Vol 5 No 3 (2026)
Publisher : Ali Institute of Research and Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55537/j-ibm.v5i3.1596

Abstract

This community service activity aims to improve the product quality and business capacity of ecoprint MSMEs through the optimization of natural dyeing processes based on ketapang leaves (Terminalia catappa) and sappanwood (Caesalpinia sappan), integrated with strengthening business management and digital marketing. The implementation method employed a participatory approach through several stages, including socialization, training on natural dye extraction, practice of dyeing and color fixation, business management training, as well as monitoring and evaluation. The results indicate a significant improvement in the partners’ capacity. Optimization of the mordanting and fixation processes improved the color fastness of products from a low category to a moderate–high category based on washing and rubbing tests. Production efficiency also increased, as indicated by the reduction of production time from approximately seven days to four to five days per production cycle and an increase in production capacity of around 30%. In addition, product diversification of ecoprint products was achieved, resulting in various derivative products such as eco-tik, tote bags, and ready-to-wear clothing, along with increased digital marketing activities through social media and marketplaces. The novelty of this program lies in the integration of technical innovation in optimizing natural dyes with the empowerment of business management and digital marketing for creative MSMEs. This integrated approach has proven effective in improving product quality, production efficiency, and business competitiveness. The findings indicate that strengthening production capacity based on local resources, supported by business management and digital marketing, can serve as a sustainable empowerment model for creative MSMEs. This program contributes to the achievement of the Sustainable Development Goals (SDGs), particularly Goal 8, by increasing business productivity, expanding market access, and encouraging economic growth based on environmentally friendly creative industries.
Strengthening Business Sustainability and Enhancing Bamboo Craft Production Efficiency in the Kraosan Social Enterprise of Ngadiharjo Village Suryanadi, Pram; Sugiarto, Catur; Sangka, Khresna Bayu; Batara, Lisa Charisa; Pradianto, Mi’raj Akbar; Marlina, Revy Lidiya Oni; Suryanti, Astri; Saputra, Andreansyah; Oktaviana, Anggerka Harum
Jurnal IPTEK Bagi Masyarakat Vol 5 No 3 (2026)
Publisher : Ali Institute of Research and Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55537/j-ibm.v5i3.1626

Abstract

This community service program was implemented in Ngadiharjo Village, Borobudur, in collaboration with Kraosan, a social enterprise specializing in bamboo handicrafts. The enterprise faces several challenges, including inconsistent product quality, unstructured workflows, and limited production technology, which have hindered its capacity to meet increasing market demand. The program was carried out through five systematic stages: (1) socialization, (2) technical training, (3) management assistance, (4) implementation of appropriate technology, and (5) impact evaluation. The evaluation results indicate a 77.8% increase in partners’ understanding, with the average score rising from 41.54 (pre-test) to 73.84 (post-test). The implementation of bamboo splitting and shaving machines demonstrated a substantial improvement in production efficiency by significantly reducing processing time while ensuring more precise and consistent product dimensions compared to manual methods. Furthermore, management assistance and brand identity development enhanced Kraosan’s readiness to enter the premium market segment. Overall, this program contributes to improving production capacity, increasing household income potential, and strengthening the social enterprise model in supporting poverty alleviation efforts in Ngadiharjo Village.
Game Day Emotions: Exploring How Fan Attitude Drives Official Merchandise Purchase Through Brand Love (Indonesian Liga 1 Context) Anggara, Bravilio Fitra; Sugiarto, Catur
JURNAL MANAJEMEN MOTIVASI Vol 21 No 2 (2025): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v21i2.8274

Abstract

Indonesia hosts of the largest football fanbases in the world. However, many of the first-division football clubs struggles to generate revenue other than ticket sales. Merchandise sales are one of the potential incomes remains underutilized. Furthermore, many fans still wore counterfeit merchandise of the club they support with pride. This research explores how fans’ attitude influence their intention to purchase official club merchandise, with brand love examined as a mediating factor. Price Sensitivity is also included to compare the emotional and rational influences on purchase intention. This research adopts a quantitative approach to examine these relationships. The finding reveals that fan attitude and brand love both have a positive influence on purchase intention, with brand love serving as an effective mediator. Although price sensitivity negatively affects purchase intention, its influence is weaker compared to emotional factors. This research highlights the importance of emotional connection between fans and clubs in driving official merchandise purchase.
PENERAPAN TEKNOLOGI DAN STRATEGI PEMASARAN PRODUK MADU KLANCENG PADA KELOMPOK TANI HUTAN (KTH) LEBAH BROMO DI KHDTK GUNUNG BROMO JAWA TENGAH sugiarto, catur; Haryono, Tulus; Suryandari, Retno Tanding; Suryanadi, Pram
Habitus : Jurnal Pendidikan, Sosiologi, dan Antropologi Vol 7, No 1 (2023): Habitus: Jurnal Pendidikan, Sosiologi, dan Antropologi
Publisher : Program Studi Pendidikan Soiologi Antropologi, FKIP-UNS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/habitus.v7i1.70427

Abstract

AbstrakProgram pengabdian masyarakat ini disusun dalam rangka meningkatkan manajemen bisnis dan pemasaran UMKM madu Klanceng pada Kelompok Tani (KTH) Lebah Bromo, KHDTK Gunung Bromo UNS. Tujuan akhir yang akan dicapai adalah efektivitas dalam pengelolaan bisnis serta peningkatan wawasan pengembangan produktivitas ternak lebah. Mengingat manfaat jenis Madu Klanceng yang sangat tinggi serta permintaan pasar akan produk kesehatan, maka produk Madu Klanceng memiliki potensi yang sangat baik untuk dikembangkan. Permasalahan yang dihadapi oleh mitra berdasarkan hasil observasi antara lain terkait perlunya peningkatan produksi lebah Klanceng dan pengetahuan pemasaran yang perlu ditingkatkan. Melalui program ini diharap terjadi peningkatan pemahaman peningkatan produksi madu dan peningkatan pemahaman pelaku usaha terhadap manajemen bisnis dan strategi pemasaran yang efektif.Kata Kunci: Madu Klanceng, Ternak Lebah, Pemasaran, Produksi Madu AbstractThis community service program was structured in order to improve business management and marketing of Klanceng honey SMEs at the Bromo Bee Farmers Group, KHDTK Mount Bromo UNS. The final goal to be achieved is effectiveness in managing the business and increasing insight into the development of beekeeping productivity. Considering the very high benefits of this type of Klanceng Honey and the market demand for health products, the Klanceng Honey product has very good potential to be developed. The problems faced by partners based on observations include the need to increase Klanceng bee production and marketing knowledge that needs to be improved. Through this program it is hoped that there will be an increase in understanding of increasing honey production and an increase in the understanding of business actors regarding effective business management and marketing strategies.Keywords: Klanceng Honey, Bee, Marketing, Honey Production
Co-Authors Adi Ratriyanto Afrizal, Reza Aji, Ginanjar Penata Akbar, Mi'raj Akbar, Rizky Amperawati, Endang Dwi Anggara, Bravilio Fitra Ari Prasetyo Auliarahman, Lutfi Batara, Lisa Charisa Budiwati, Christiyaningsih DEWI SAPTANTINAH PUJI ASTUTI Edi Wibowo Gusti Fauza, Gusti Haryanto Haryanto Heru Sukanto Hunik Sri Runing Sawitri Ilma, Aqlya Zuhra Izza, Mafruhah Kharis Triyono Khresna Bayu Sangka, Khresna Bayu Marlina, Revy Lidiya Oni Mulyadi Mulyadi Nugroho, Yonatan Chondro Okid Parama Astirin Okid Parama, Astirin Oktaviana, Anggerka Harum Permana, Boni Indra Pradianto, Mi’raj Akbar Rahmawati, Rahmawati Rawidyo Putro, Tetuko Retno Tanding Suryandari Rifqi, Pramidazzura Alifa safhera, Maya Santoso, Ratna Endah Saputra, Andreansyah Saputra, Dativa Robert Shaikh, Junaid M Siti Arifah Suryanadi, Pram Suryanti, Astri Syamsul Hadi Tulus Haryono, Tulus Wisnu Nurcahyo Zainal Arifin