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All Journal JAM : Jurnal Aplikasi Manajemen Asia-Pacific Management and Business Application Journal of Innovation in Business and Economics Dinasti International Journal of Education Management and Social Science International Journal of Economics Development Research (IJEDR) Management Studies and Entrepreneurship Journal (MSEJ) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) International Journal Of Science, Technology & Management (IJSTM) Jurnal Pengabdian Masyarakat Indonesia DedikasiMU: Journal of Community Service Wasana Nyata Jurnal Manajemen dan Pemasaran Jasa Jurnal REKOMEN (Riset Ekonomi Manajemen) WASANA NYATA

Sugiarto, Catur

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Author-ID : 1247690

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The effect of religiosity and tacit self-declare halal cues on skepticism and patronage intention of self-declare halal restaurant Sugiarto, Catur; Afrizal, Reza
Jurnal Manajemen dan Pemasaran Jasa Vol. 16 No. 1 (2023): Maret
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jmpj.v16i1.16784

The food industry is significantly prominent for exhibiting consumer segmentation in countries developing their halal industry. Due to the absence of appropriate certification, not all businesses within the industry employ authentic labels, leading to self-declare claims as a means of assuring consumers of the halal status of their products or services. Therefore, this study aimed to contribute to the advancement of marketing communication literature, by specifically enhance skepticism the impact of religiosity (REL), as well as implicit self-declare halal cues on (SKEP) and patronage intention (PIE) among relevant restaurant consumers. To obtain significant information, an online questionnaire was implemented and distributed to 297 participants. The results showed that both REL and tacit self-declare halal cues (TSHC) negatively affected SKEP towards relevant restaurants. From this context, more TSHC shown in the restaurant and the higher level of REL led to less SKEP of consumers. Mediation analyses were also implemented to evaluate the indirect relationship between these variables. This emphasized the construction of a mediation model to provide subsequent insights into the mediating role of SKEP and its attitude towards halal restaurants (ATHR). Based on the results, SKEP played a mediating role in the relationships between REL-PIE and TSHC-PIE.

Beyond Clicks: Enhancing Live Shopping Experiences with Visual Appeal, Social Support, and Purchase Intent Sparks Batara, Lisa Charisa; Suryandari, Retno Tanding; Suryanadi, Pram; Sugiarto, Catur
APMBA (Asia Pacific Management and Business Application) Vol. 13 No. 1 (2024)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2024.013.01.3

This research delves into the intricate dynamics of consumer behavior on social commerce platforms, emphasizing the connections between visual appeal, customer involvement, hedonic value, social support, and buy intention. A positive link between visual appeal and hedonic value (t = 3.980, p < 0.001) is revealed by our analysis of 249 respondents' data using SmartPLS 3, highlighting the critical role that visually appealing information plays in piquing consumers' interest and encouraging participation. Furthermore, we emphasize the role that social support plays in determining customer engagement (t = 5.067, p < 0.001) and hedonic value (t = 3.134, p = 0.002), demonstrating the necessity of establishing social ties in online shopping settings. Our study found that hedonic value had a substantial impact on purchase intention (t = 7.672, p < 0.001), indicating that emotional fulfillment is an important factor in consumer decision-making. We also find a strong association between customer engagement and purchase intention (t = 3.372, p = 0.001), indicating that actively engaging customers in brand experiences enhances their likelihood of making a purchase.

Generation Z’s Intention to Use Furniture Waste Briquettes: Insights into Green Energy Awareness and Consumer Willingness to Pay Saputra, Andreansyah; Sugiarto, Catur; Izza, Mafruhah
Jurnal Riset Ekonomi Manajemen (REKOMEN) Vol. 8 No. 2 (2025): REKOMEN (Riset Ekonomi dan Manajemen)
Publisher : Universitas Tidar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31002/rekomen.v8i2.3073

Renewable energy sources are a key development focus and a strategic project worldwide, given the limitations of non-renewable resources. This has led to the push for the development of new renewable resources. Briquettes are one such alternative resource that is environmentally friendly. Briquettes can replace coal, natural gas, and wood charcoal, thus reducing dependence on non- renewable and environmentally harmful resources. Generation Z, as the younger generation, should consider using briquettes as a fuel source in their daily activities. This study aims to analyze Generation Z's interest in using briquettes and to understand the Segmentation, Targeting, and Positioning of briquettes. The research uses a mixed-method approach with 7 qualitative respondents and 100 quantitative respondents. The findings show that Environmental Awareness, Willingness to Pay, and Product Quality positively influence Generation Z's interest in using furniture waste briquettes. In terms of positioning, briquettes are primary used by Generation Z for various activities during specific moments.

Perceived Luxury Value and Technology Acceptance in TikTok Live Streaming: The Mediating Role of Customer Engagement on Purchase Intention (A Study on Consumers in Java, Indonesia) safhera, Maya; Sugiarto, Catur
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 6 (2026): Dinasti International Journal of Economics, Finance & Accounting (January - Feb
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i6.5750

This study examines how perceived luxury value, consisting of financial, functional, individual, and social dimensions, and technology acceptance factors, namely perceived ease of use and perceived usefulness, influence customer engagement and purchase intention in luxury live streaming shopping in Indonesia. Using a quantitative approach with purposive sampling, data from 354 respondents were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) through SmartPLS 4. The results indicate that all relationships are significant. Social value has the strongest effect on customer engagement, followed by individual, functional, and financial values. Both perceived usefulness and perceived ease of use significantly affect engagement, with usefulness showing a greater impact. Customer engagement enhances purchase intention and mediates the relationship between perceived luxury value and technology acceptance factors. The model explains 71.3% of the variance in engagement and 66.8% in purchase intention, emphasizing engagement as the key mechanism linking value perceptions and technology acceptance. The study extends the Stimulus–Organism–Response (SOR) framework and Technology Acceptance Model (TAM) to luxury live streaming contexts and provides insights for luxury brands to strengthen competitiveness through interactive experiences, intuitive usability, and persuasive live demonstrations.

Pengembangan Digiwisata Berbasis Potensi Lokal Menuju Kawasan Wisata Terintegrasi Desa Kerajinan Tembaga Cepogo, Boyolali Puji Astuti, Dewi Saptantinah; Sugiarto, Catur; Arifin, Zainal; Wibowo, Edi; Triyono, Kharis
WASANA NYATA Vol 9, No 2 (2025)
Publisher : STIE AUB Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36587/wasananyata.v9i2.2080

Program pengabdian masyarakat ini bertujuan untuk mengembangkan potensi wisata kerajinan tembaga di Desa Cepogo melalui pendekatan digitalisasi usaha dan inovasi lingkungan. Desa Cepogo memiliki potensi besar di bidang ekonomi kreatif, namun menghadapi tantangan dalam hal literasi digital, promosi daring, dan pengelolaan limbah wisata. Kegiatan dilaksanakan melalui empat tahap: sosialisasi, pelatihan teknologi, pendampingan lapangan, dan evaluasi. Hasil kegiatan menunjukkan peningkatan literasi keuangan mitra hingga 85%, adopsi sistem akuntansi digital oleh 75% pengrajin, peningkatan omzet 30%, dan kenaikan kunjungan wisata sebesar 25%. Program ini menghasilkan sistem reservasi digital, unit maggot edukatif, serta publikasi promosi wisata digital yang berkelanjutan. Integrasi antara teknologi dan kearifan lokal memperkuat Desa Cepogo sebagai model digiwisata berbasis budaya dan lingkungan berkelanjutan.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36587/wasananyata.v9i2.2080

How Social Media Shapes Green Purchase Intention among Generation Y and Z Nurrahma, Rizky Amalia; Sugiarto, Catur
Dinasti International Journal of Education Management and Social Science Vol. 7 No. 3 (2025): Dinasti International Journal of Education Management and Social Science (Febru
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v7i3.5989

This study examines how social media influences green purchase intention among Generation Y and Z consumers in Indonesia through egoistic motivation and perceived green value. Using PLS-SEM analysis on 311 respondents aged 18-42 years, the research reveals that social media positively affects green purchase intention both directly (β=0.118, p<0.05) and indirectly through egoistic motivation (β=0.141, p<0.001) and perceived green value (β=0.305, p<0.001). Perceived green value demonstrates stronger mediating effects than egoistic motivation, explaining 53.3% variance in purchase intention. These findings suggest that marketers should leverage social media platforms in ways that resonate with the emotional and social aspects of their audiences, encouraging more sustainable consumption among digitally-connected younger generations.

Co-Authors Afrizal, Reza Aji, Ginanjar Penata Akbar, Rizky Auliarahman, Lutfi Batara, Lisa Charisa Budiwati, Christiyaningsih DEWI SAPTANTINAH PUJI ASTUTI Edi Wibowo Haryanto Haryanto Ilma, Aqlya Zuhra Izza, Mafruhah Kharis Triyono Nugroho, Yonatan Chondro Nurrahma, Rizky Amalia Oktaviana, Anggerka Harum Permana, Boni Indra Rawidyo Putro, Tetuko Retno Tanding Suryandari Rifqi, Pramidazzura Alifa safhera, Maya Saputra, Andreansyah Saputra, Dativa Robert Suryanadi, Pram Tulus Haryono, Tulus Zainal Arifin

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