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Sugiarto, Catur
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Pemanfaatan Panel Surya pada Instalasi Hidroponik Sugiarto, Catur; Aji, Ginanjar Penata; Rifqi, Pramidazzura Alifa
Jurnal Pengabdian Masyarakat Indonesia Vol 4 No 2 (2024): JPMI - April 2024
Publisher : CV Infinite Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52436/1.jpmi.2440

Abstract

Telah dilaksanakan sosialisasi tentang pembuatan sistem hidroponik yang menggunakan panel surya di lingkungan Kelurahan Trangsan, Kecamatan Gatak, Kabupaten Sukoharjo, Provinsi Jawa Tengah. Sosialisasi ini bertujuan sebagai upaya mengatasi keterbatasan lahan pertanian di lingkungan dan bentuk pemanfaatan sumber daya alam barupa sinar matahari (sel surya). Tahapan kegiatan meliputi: (1) Perancangan desain instalasi hidroponik dan persiapan alat dan bahan, (2) pelaksanaan penyampaian materi tentang teknologi hidroponik dan cara pembuatannya disertai juga praktik pembuatan instalasi hidroponik menggunakan panel surya, dan (3) evaluasi internal dan eksternal dengan melibatkan masukan serta saran dari warga. Dampak dari kegiatan sosialisasi ini meliputi: peningkatan pengetahuan warga tentang sistem hidroponik, penguasaan keterampilan dalam pembuatan alat hidroponik yang menggunakan panel surya, serta adanya antusiasme positif dari warga terhadap sosialisasi yang telah dilakukan.
The effect of religiosity and tacit self-declare halal cues on skepticism and patronage intention of self-declare halal restaurant Sugiarto, Catur; Afrizal, Reza
Jurnal Manajemen dan Pemasaran Jasa Vol. 16 No. 1 (2023): Maret
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jmpj.v16i1.16784

Abstract

The food industry is significantly prominent for exhibiting consumer segmentation in countries developing their halal industry. Due to the absence of appropriate certification, not all businesses within the industry employ authentic labels, leading to self-declare claims as a means of assuring consumers of the halal status of their products or services. Therefore, this study aimed to contribute to the advancement of marketing communication literature, by specifically enhance skepticism the impact of religiosity (REL), as well as implicit self-declare halal cues on (SKEP) and patronage intention (PIE) among relevant restaurant consumers. To obtain significant information, an online questionnaire was implemented and distributed to 297 participants. The results showed that both REL and tacit self-declare halal cues (TSHC) negatively affected SKEP towards relevant restaurants. From this context, more TSHC shown in the restaurant and the higher level of REL led to less SKEP of consumers. Mediation analyses were also implemented to evaluate the indirect relationship between these variables. This emphasized the construction of a mediation model to provide subsequent insights into the mediating role of SKEP and its attitude towards halal restaurants (ATHR). Based on the results, SKEP played a mediating role in the relationships between REL-PIE and TSHC-PIE.
Beyond Clicks: Enhancing Live Shopping Experiences with Visual Appeal, Social Support, and Purchase Intent Sparks Batara, Lisa Charisa; Suryandari, Retno Tanding; Suryanadi, Pram; Sugiarto, Catur
APMBA (Asia Pacific Management and Business Application) Vol. 13 No. 1 (2024)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2024.013.01.3

Abstract

This research delves into the intricate dynamics of consumer behavior on social commerce platforms, emphasizing the connections between visual appeal, customer involvement, hedonic value, social support, and buy intention. A positive link between visual appeal and hedonic value (t = 3.980, p < 0.001) is revealed by our analysis of 249 respondents' data using SmartPLS 3, highlighting the critical role that visually appealing information plays in piquing consumers' interest and encouraging participation. Furthermore, we emphasize the role that social support plays in determining customer engagement (t = 5.067, p < 0.001) and hedonic value (t = 3.134, p = 0.002), demonstrating the necessity of establishing social ties in online shopping settings. Our study found that hedonic value had a substantial impact on purchase intention (t = 7.672, p < 0.001), indicating that emotional fulfillment is an important factor in consumer decision-making. We also find a strong association between customer engagement and purchase intention (t = 3.372, p = 0.001), indicating that actively engaging customers in brand experiences enhances their likelihood of making a purchase.
Co-Authors Afrizal, Reza Aji, Ginanjar Penata Akbar, Rizky Auliarahman, Lutfi Batara, Lisa Charisa Budiwati, Christiyaningsih Haryanto Haryanto Ilma, Aqlya Zuhra Marlina, Revy Lidiya Oni Nugroho, Yonatan Chondro Oktaviana, Anggerka Harum Permana, Boni Indra Rawidyo Putro, Tetuko Retno Tanding Suryandari Rifqi, Pramidazzura Alifa Saputra, Dativa Robert Suryanadi, Pram Tulus Haryono, Tulus