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All Journal Jurnal Siasat Bisnis Jurnal Minds: Manajemen Ide dan Inspirasi Journal of Vocational Education Studies Jurnal Fokus Manajemen Bisnis BISMA (Bisnis dan Manajemen) Jurnal Karya Abdi Masyarakat West Science Business and Management
Ismanto, Deny
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Journal : West Science Business and Management

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Students' Word of Mouth Electronic Conversation Formation Model Through Online Service Quality and Students' Online Satisfaction Asakdiyah, Salamatun; Ismanto, Deny; Bonaga, Jason Keith
West Science Business and Management Vol. 1 No. 05 (2023): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v1i05.416

Abstract

This study seeks to investigate the impact of E-Service Quality, E-Satisfaction, and the interaction between E-Service Quality and E-Satisfaction on the formation of E-Student Word of Mouth within the Management Study Program at the Faculty of Economics and Business, Ahmad Dahlan University in Yogyakarta. The sample selection involved a combination of convenience sampling and purposive sampling methods. Data collection was accomplished by distributing questionnaires to respondents, addressing aspects of E-Service Quality, E-Satisfaction, and E-WOM. Moderator Regression Analysis (MRA) was employed as the analytical tool. Additionally, T-tests and F-tests were utilized to examine the hypotheses put forth. The results of the partial regression coefficient test using the T-test indicate that both E-Service Quality and E-Satisfaction, as well as their interaction, have a significant influence on E-Student Word of Mouth. Furthermore, the regression coefficient analysis through the F-test demonstrates that the variables E-Service Quality, E-Satisfaction, and their interaction also collectively contribute to the influence on E-WOM. These variables - E-Service Quality, E-Satisfaction, and their interaction - can explain up to 85% of the variance in E-WOM, with the remaining 15% attributed to other variables not included in the research model.
Evaluation Model of Supervision of Service Quality of The Final Paper in The Management Study Program, Faculty of Economics and Business, Ahmad Dahlan University Ismanto, Deny; Asakdiyah, Salamatun
West Science Business and Management Vol. 1 No. 05 (2023): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v1i05.428

Abstract

This research aimed to test influence between service quality, student satisfaction also interaction between service quality and student satisfaction in the building word of mouth communication. Research conducted by Department of Management, Faculty of Economics and Business, University Ahmad Dahlan. Sample categorized with sampling convenience method and purposive sampling. Data collection efforted by giving list of question to the respondent that is contains about service quality, student satisfaction and word of mouth communication. This research use Moderator Regression Analysis. In the other side, T test and F test are used to test asked hypothesis. The result of partially regression coefficient test with T test shows that service quality, student satisfaction, interaction between them influence significantly to word of mouth communication. In the other side coefficient regression test’s result shows that variables of service quality student’s satisfaction also interaction between them both influence to word of mouth communication. Variables of service quality and student’s satisfaction are able to explain word of mouth communication variable up to 78,2% and the rest is 21,8% caused by another variable that is not included in the research model
Co-Authors Ahmad Ahid Mudayana Ahmad Rizal Solihudin Aryatama, Sigit Bambang Jatmiko Batin, Bayu Nur Bonaga, Jason Keith Gumelar, Bagus Iis Suwartini Khoiri, Rizki Maudy, Mutiara Via Poppy Laksita Rini Purwati Zisca Diana, Purwati Zisca Rahmi, Mustika Salamatun Asakdiyah Salamatun Asakdiyah, Salamatun Salampessy, Andy Passyada Sukardi Sukardi Sulistyani Sulistyani Vera Yuli Erviana Yanutama, Moniq Aditya Dhira