Garuda - Garba Rujukan Digital

PENGARUH BIAYA PROMOSI DAN PERIKLANAN PADA PT. PAPUA PASIFIK PERMAI JAYAPURA (Studi Kasus Periode 2014 – 2017) Mudiono, Mudiono; Sya'bana, Ali; Delfia, Delfia; Sutanto, Afroni; Asakdiyah, Salamatun
Jurnal AKSI (Akuntansi dan Sistem Informasi) Vol 4, No 1 (2019)
Publisher : Politeknik Negeri Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32486/aksi.v4i1.311

Tujuan penelitian ini adalah untuk mengetahui pengaruh biaya promosi penjualan dan biaya periklanan terhadap laba operasional PT. Papua Pasifik Permai Jayapura pada tahun buku 2014-2017. Penelitian ini menggunakan pendekatan kuantitatif. Data penelitian ini menggunakan biaya promosi penjualan dan biaya periklanan dan disajikan setiap bulan selama 48 bulan. Metode penelitian yang digunakan dengan Uji Asumsi Klasik dan Regresi Berganda. .Hasil penelitian ini menunjukan bahwa: (1) Biaya promosi penjualan berpengaruh terhadap laba operasional dengan nilai Sig. 0,016, (2) biaya periklanan berpengaruh terhadap laba operasional dengan nilai Sig.0,001 (3) Secara bersama-sama biaya promosi penjualan dan biaya periklanan berpengaruh terhadap laba operasioanal dengan nilai Sig. 0,000. Hasil Uji R2 menunjukan laba operasional dipengaruhi oleh biaya promosi penjualan dan biaya periklanan sebesar 78,9% dan sisanya dipengaruhi variabel lain.

PENGARUH VARIABEL FUNDAMENTAL TERHADAP HARGA SAHAM PERUSAHAAN GO PUBLIC DI BURSA EFEK INDONESIA (Studi pada Perusahaan Sub Sektor Batu Bara Pertambangan yang Terdaftar di Bursa Efek Indonesia Periode 2013-2016) Anisa, Anisa; Asakdiyah, Salamatun
Jurnal Fokus Manajemen Bisnis Vol 7, No 1 (2017)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/fokus.v7i1.1703

This study aims to determine the effect of liquidity (Current Ratio), leverage (Debt to Equity Ratio), profitability (Return on Equity) to the price of shares of mining coal companies listed on the Indonesia Stock Exchange in the period 2013-2016. The dependent variable used is the stock price, while the independent variable is liquidity (Current Ratio), leverage (Debt to Equity Ratio), and profitability (Return on Equity). The population in this study is a coal mining company listed on the Indonesia Stock Exchange as many as 22 companies and then taken as many as 8 companies. The analysis technique used is the classic assumption test, panel data regression analysis with a 5% confidence level, hypothesis testing is performed using the t test and F test. The results of this study indicate that liquidity (Current Ratio) has no significant effect on stock prices, with a probability value of 0.980 is greater than Î± 0.05. leverage (Debt to Equity) has no significant effect on stock prices, with a probability value of 0.386, greater than Î± 0.05. and profitability (Return on Equity) have no significant effect on stock prices with a probability value of 0.343 greater than Î± 0.05. While simultaneous variable liquidity (Current Ratio), leverage (Debt to Equity Ratio), and profitability (Return on Equity) have no significant effect on stock prices with a prob value (F-statistic) of 0.662 greater than Î± 0.05. The coefficient of determination of 0.050 or 5% means the stock price is influenced by liquidity (Current Ratio), leverage (Debt to Equity Ratio), and profitability (Return on Equity) by 5% while the remaining 0.950 or 95% is influenced by other variables outside the research variable.

ANALISIS PENGARUH INFLASI, JUMLAH UANG BEREDAR, DAN PRODUK DOMESTIK BRUTO TERHADAP RETURN ON ASSET (ROA) BANK SYARIAH DI INDONESIA Riyanto, Ibnu Seyna; Asakdiyah, Salamatun
Jurnal Fokus Manajemen Bisnis Vol 6, No 2 (2016)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/fokus.v6i2.1659

This study aims to explain the analysis of the influence of inflation, amount of money supply and gross domestic product to return on assets (ROA) Islamic Banks in Indonesia for the period 2010-2014. Macroeconomic variables used in this research are inflation, the amount of money supply and gross domestic product. Indicators used to assess performance Islamic Bank finance in this study is Return On Assets (ROA). This research uses documentation method with secondary data obtained from the Bank Indonesia website, the Central Statistics Agency and the respective Bank's website. The sampling technique used in this study using a purposive sampling method, so the number of samples is used in this study amounted to 7 Islamic banks in Indonesia. Technique data analysis uses multiple linear regression analysis, classical assumption test and significance test. The results showed, partial inflation was not significant effect on Return On Assets (ROA). The money supply partially negative and significant effect on Return On Assets (ROA). Gross Domestic Product has a positive and significant effect on Return On Assets (ROA). Whereas simultaneously shows inflation, amount money supply and gross domestic product have a significant effect on Return On Assets (ROA).

ANALISIS PEMBENTUKAN KOMUNIKASI WORD OF MOUTH MELALUI KUALITAS PELAYANAN DAN TRUST PELANGGAN TOKO SWALAYAN Salamatun Asakdiyah; Deny Ismanto
BALANCE: Economic, Business, Management and Accounting Journal Vol 14, No 02 (2017)
Publisher : UMSurabaya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/blc.v14i02.1316

ABSTRACT This research aimed to test influence between service quality, customer trust also interaction between service quality and customer trust in the building of word of mouth communication of supermarket. This research efforted in Pamella Supermarket in Yogyakarta. Sample categorized with sampling convenience method and purposive sampling. Data collection efforted by giving list of question to the respondent that is contains about service quality, customer trust and word of mouth communication this research use moderator Regression Analysis. In the other side, T test and F test are used to test asked hypothesis.This result of partially regression coefficient test with T test shows that service quality, customer trust also interaction between them influence significantly to word of mouth communications. In the other side coefficient regression with F test’s result shows that variables of service quality, customer trust also interaction between them both influence to word of mouth communication. Variable of service quality, customer trust also interaction between them are able to explain word of mouth communication variable up 81% and the rest is 19% caused by another variable that is not included in the research model.Keyword : Service Quality, Customer Trust and Word of Mouth Communication.Correspondence to : salamatun_2009@yahoo.com ABSTRAK Penelitian ini bertujuan untuk menguji pengaruh kualitas pelayanan, trust pelanggan serta interaksi antara kualitas pelayanan dan trust pelanggan dalam pembentukan komunikasi word of mouth. Penelitian dilakukan pada Pamella Swalayan di Kota Yogyakarta. Sampel ditentukan dengan metode convenience sampling dan purposive sampling. Pengumpulan data dilakukan dengan cara memberikan daftar pertanyaan kepada responden yang berisi tentang kualitas pelayanan, trust pelanggan serta komunikasi word of mouth. Alat analisis yang digunakan adalah Analisis Regresi Moderator. Sedangkan untuk menguji hipotesis yang dikemukakan digunakan uji t dan uji F. Uji t digunakan untuk menguji koefisien regresi secara parsial dan uji F digunakan untuk menguji koefisien regresi secara serempak (bersama-sama). Sedangkan untuk mengetahui seberapa besar variabel-variabel kualitas pelayanan, trust pelanggan serta interaksi antara kualitas pelayanan dan trust pelanggan mampu menjelaskan variabel komunikasi word of mouth digunakan analisis koefisien determinasi.Hasil pengujian koefisien regresi secara parsial dengan uji t menunjukkan bahwa kualitas pelayanan, trust pelanggan serta interaksi antara kualitas pelayanan dengan trust pelanggan secara signifikan mempengaruhi komunikasi word of mouth.Sedangkan hasil pengujian koefisien regresi secara bersama-sama menunjukkan bahwa varaibel kualitas pelayanan, trust pelanggan serta interaksi antara kualitas pelayanan dengan trust pelanggan secara bersama-sama berpengaruh terhadap komunikasi word of mouth. Variabel-variabel kualitas pelayanan, trust pelanggan serta interaksi antara kualitas pelayanan dengan trust pelanggan mampu menjelaskan variabel komunikasi word of mouth sebesar 81%, dan sisanya sebesar 19% disebabkan oleh variabel lain yang tidak dimasukkan dalam model penelitian.Kata Kunci :Kualitas Pelayanan, Trust Pelanggan, dan KomunikasiWord of MouthKorespondensi : salamatun_2009@yahoo.com

Membangun e-trust mahasiswa melalui e-service quality dan e-satisfaction mahasiswa Salamatun Asakdiyah; Deny Ismanto
Jurnal Konseling dan Pendidikan Vol 10, No 1 (2022): JKP
Publisher : Indonesian Institute for Counseling, Education and Therapy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/172600

This study aims to examine the effect of E-Service Quality, E-Satisfaction and the interaction between E-Service quality and E-Satisfaction in the building of E-Student Trust at the management Study Programm Faculty of Economics and Business, Ahmad Dahlan University in Yogyakarta. Sample categorized with sampling convenience method and purposive sampling. Data Collection efforted by giving list of question to the respondent that is contains about E-Service Quality, E-Satisfaction, and E-trust. This research use Moderator Regression Analysis (MRA). In the other side, T Test and F-Test are used to the asked hypothesis. This result of partially regression coefficience test with T test shows that E-Service Quality, E-Satisfaction, also interaction between them influence significantlyto E-Student Trust. In the other side coefficien regression with F test is result shows that variable of E-Service Quality, E-Satisfaction also interaction between them in the influence to E-Trust. Variable of E-Service Quality, E-Satisfaction also interaction between them are able to explain E-Trust variable up 75,9% and the rest is 24,1% caused by another variable that is not included in the research model.

PERAN PROFITABILITY, LEVERAGE DAN SIZE TERHADAP NILAI PERUSAHAAN Ilham Gemilang Hendar Putra; Salamatun Aksadiyah; Taufik Hidayat
Jurnal Proaksi Vol 8 No 1 (2021): Januari - Juni
Publisher : Fakultas Ekonomi, Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jpk.v8i1.1900

Financial Report adalah laporan yang secara terstruktur disajikan secara lengkap dan terdiri dari laporan keuangan dan kinerja keuangan. Financial report digunakan untuk menilai posisi keuangan perusahaan yang akan diukur kelayakannya bagi para investor untuk menanamkan modalnya pada suatu perusahaan. Objek penelitian adalah perusahaan bidang Perbankan yang ada dalam catatan BEI periode yang sudah berjalan 2015-2018. Penelitian memiliki tujuan agar memberikan gambaran dan analisa dari tingkat profitability yang diharapkan dengan Return On Assets, Leverage yang direncanakan dengan Debt To Equity Ratio, Size yang diinginkan terhadap Nilai Perusahaan yang dipresentasikan dengan Price Book Value. Populasi yang diambil untuk penelitian ini adalah perusahaan yang bergerak di bidang perbankan yang ada pada catatan BEI periode 2015-2018. Penentuan pengambilan sampel menggunakan teknik purposive sampling dan dihasilkan sampel sebanyak 39 perbankan. Penelitian mengggunakan metode analisis regresi data panel dengan memakai alat bantu sofware eviews versi 10. Hasil penelitian menunjukkan secara parsial ROA, DER dan SIZE masing-masing tidak memiliki pengaruh terhadap nillai perusahaan sub sektor Perbankan yang tercatat di BEI periode 2015-2018. Keywords: Profitability, Leverage, Size dan Perusahaan

CAPITAL STRUCTURE, COMPANY SIZE AND PROFITABILITY TERHADAP NILAI PERUSAHAAN Mustakin Mustakin; Salamatun Asakdiyah; Taufik Hidayat
Jurnal Proaksi Vol 8 No 2 (2021): Juni - Desember
Publisher : Fakultas Ekonomi, Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jpk.v8i2.1923

Perusahaan yang sudah go public pasti memunculkan nilai perusahaan yang maksimal untuk menarik perhatian dari investor. Banyak faktor yang mampu memaksimalkan nilai perusahaan terutama dalam peningkatan modal, size dan tingkat keuntungan. Penelitian ini memiliki tujuan untuk menjelaskan tingkat keterkaitan capital structure, size, dan profitabily dengan nilai perusahaan studi kasus pada perusahaan otomotif yang ada dalam list BEI. Populasi yang di ambil merupakan perusahaanyang bergerak di bidang otomotif yang masuk dalam daftar BEI periode tahun 2015-2018. Penelitian menggunakan variabel bebas DER, Size, dan ROA. Variabel terikat yang dipakai adalah Price Book Value. Sampel yang diambil adalah 14 perusahaan yang memenuhi kriteria yang sudah ditentukan. Data diperoleh dengan teknik dokumentasi dan teknik analisis data menggunakan analisis regresi data panel. Pengujian memberikan hasil bahwa hipotesis pertama struktur modal tidak memiliki pengaruh signifikan terhadap nilai perusahaan otomotif, hipotesis kedua ukuran perusahaan tidak memiliki pengaruh signifikan terhadap nilai perusahaan otomotif, hipotesis ketiga profitibilitas tidak memiliki pengaruh signifikan terhadap nilai perusahaan otomotif. Keywords: Nilai Perusahaan, Struktur Modal, Ukuran perusahaan, dan Profitabilitas

Pengaruh Biaya Promosi Dan Periklanan Pada Pt. Papua Pasifik Permai Jayapura (Studi Kasus Periode 2014 – 2017) Mudiono; Ali Sya’bana; Delfia; Aftoni Sutanto; Salamatun Asakdiyah
Jurnal AKSI (Akuntansi dan Sistem Informasi) Vol. 4 No. 1 (2019)
Publisher : Politeknik Negeri Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar

Tujuan penelitian ini adalah untuk mengetahui pengaruh biaya promosi penjualan dan biaya periklanan terhadap laba operasional PT. Papua Pasifik Permai Jayapura pada tahun buku 2014-2017. Penelitian ini menggunakan pendekatan kuantitatif. Data penelitian ini menggunakan biaya promosi penjualan dan biaya periklanan dan disajikan setiap bulan selama 48 bulan. Metode penelitian yang digunakan dengan Uji Asumsi Klasik dan Regresi Berganda. .Hasil penelitian ini menunjukan bahwa: (1) Biaya promosi penjualan berpengaruh terhadap laba operasional dengan nilai Sig. 0,016, (2) biaya periklanan berpengaruh terhadap laba operasional dengan nilai Sig.0,001 (3) Secara bersama-sama biaya promosi penjualan dan biaya periklanan berpengaruh terhadap laba operasioanal dengan nilai Sig. 0,000. Hasil Uji R2 menunjukan laba operasional dipengaruhi oleh biaya promosi penjualan dan biaya periklanan sebesar 78,9% dan sisanya dipengaruhi variabel lain.

FACTORS AFFECTING BEHAVIORAL INTENTION IN USING GO-PAY WITH THE MODIFIED UNIFIED THEORY OF ACCEPTANCE AND USE OF TECHNOLOGY 2 MODEL (UTAUT2) Alfia Nuriska; Salamatun Asakdiyah; Rai Raka Setyawan
Muhammadiyah International Journal of Economics and Business Vol. 1, No.2, 2018
Publisher : Asosiasi Fakultas Ekonomi dan Bisnis Perguruan Tinggi Muhammadiyah

Show Abstract | Download Original | Original Source | Check in Google Scholar

The development of payment systems in Indonesia is in line with the global technological advancements and followed by new innovations, including the presence of e-money.As a subsidiary of PT Aplikasi Karya Anak Bangsa (Go-Jek), PT Dompet Anak Bangsa is the holder of the Go- Pay e-money license and included as one of 32 companies that have obtained license as e-money operators from Bank Indonesia. Despite the current high transaction growth of Go-Pay, it may not survive without any efforts to improve its service quality and expand the consumer preferences in using Go-Pay. Therefore, it is necessary to identify the factors that influence behavioral intention in using Go-Pay. This study aims to examine and determine the factors that influence behavioral intention in using Go-Pay with the modified Unified Theory of Acceptance and Use of Technology2 Model (UTAUT 2). This study uses a quantitative method with a questionnaire as the research instrument. The population of this study is Go-Pay users in the Special Region of Yogyakarta. The method of data analysis is SEM-PLS. The results showed that there were three factors that were significant in influencing people’s interest in using Go-Pay, namely: Habit, Facilitating Condition, and Price Value.

Analisis Penerimaan Core Banking System Berbasis Technology Readiness an Acceptance Model pada BPRS Bangun Drajat Warga di DIY Sindu Rifai; Salamatun Asakdiyah; Rai Rake Setyawan
Perisai : Islamic Banking and Finance Journal Vol 3 No 1 (2019): May
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/perisai.v3i1.2102

The purpose of this study is to analyze the acceptance of the core banking system based on technology readiness and acceptance model on Bank Pembiayaan Rakyat Syariah Bangun Drajat Warga in the Special Region of Yogyakarta. Constructions used are optimism, innovativeness, discomfort, insecurity, easy of use and usefulness. This research method uses quantitative with a survey approach. The results of the study show that constructs of optimism and discomfort have a positive and significant effect on the perception of benefits and convenience in using the Core Banking System. The innovativeness construct has a positive and significant effect on the perception of the benefits of the core banking system, but for users, it has a negative effect and does not significantly influence the perception of ease of use of the Core Banking System. Insecurity, easy of use and usefulness constructs shows that there is no positive and significant influence on the perception of benefits and convenience in using the Core Banking System.

Title

Found 30 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 30 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 30 Documents
Search