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All Journal Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Pengabdian Masyarakat Asia Jurnal Abdimas Kartika Wijayakusuma Kalbisocio: Jurnal Bisnis dan Komunikasi AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Jurnal Manajemen Widya Amerta Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Welfare: Jurnal Pengabdian Masyarakat
Wirsa, I Nengah
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Pengaruh Influencer Marketing, Online Customer Review, dan Price Bundling Terhadap Keputusan Pembelian Produk Skincare Melalui Media Tiktok Andini, Komang Tania; Wirsa, I Nengah
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 7 No. 1 (2026): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v7i1.10713

Abstract

This study aims to determine the influence of online customer review and price bundling influencer marketing partially and simultaneously on purchasing decisions. The sample in this study was 112 people who had purchased or seen Yoni skincare promotions on TikTok, with a minimum age criteria of 20 years to > 40 years. Data analysis techniques used Validity Test, Reliability Test, Classical Assumption Test, Multiple Linear Regression Analysis, Determination Coefficient Test, F Test and t Test. From the results of the study, it was found that motivation had a positive and significant effect on purchasing decisions, online customer reviews had a positive and significant effect on purchasing decisions, price bundling had a positive and significant effect on purchasing decisions and online customer review and price bundling influencer marketing together had a significant effect on purchasing decisions. The researcher's recommendations include encouraging Yoni Skincare management to consistently guide collaborating influencers to provide honest product reviews, offering prizes or discounts to consumers who provide strong and convincing reviews, consistently offering useful and high-quality product bundles, and continuously innovating to deliver higher-quality products.
Memperoleh Work Life Harmony di Tengah Tekanan Kerja: Eksplorasi Fenomenologi Kehidupan Barista di Coffee Shop Denpasar Putra, I Gede Ardra Pratama; Pradhana, I Putu Dharmawan; Wirsa, I Nengah; Sari, Desak Made Febri Purnama
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 12 No. 3 (2025): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/mvnmhw81

Abstract

The high work dynamics in the food and beverage industry place coffee shop baristas in Denpasar City under work pressure conditions that have the potential to affect work-life harmony, especially among Generation Z workers. This study aims to describe and analyze the work pressure experienced by baristas, the coping strategies used, and the role of social support and organizational policies in shaping work-life harmony. This study uses a qualitative approach with a phenomenological method. Data were obtained through observation, in-depth interviews, and documentation of informants selected purposively and snowball, including baristas, coworkers, superiors, and psychology lecturers. Data analysis was conducted thematically through coding, person statement comparison, and node comparison with the help of NVivo software. The results show that barista work pressure mainly occurs during peak operating hours, multitasking demands, and high service standards. Efforts to achieve work-life harmony are carried out through flexible time management, social support in the work environment, positive work interpretation, and organizational policies that pay attention to employee welfare. Theoretically, this research contributes to enriching the understanding of the concept of work-life harmony in the context of Generation Z by linking an individual's ability to control their behavior to the constraints of the work environment as described in Behavioral Constraint Theory. These findings are expected to serve as a practical reference for food and beverage business managers in creating a more harmonious work environment.
Gig Economy dan Doom Spending: Apakah Profesi Affiliator Cerminan Kebebasan Generasi Z? Pika, Putu Ayu Titha Paramita; Dewi, Ni Kadek Kirana Iswari; Wirsa, I Nengah; Lestari, Ni Putu Nina Eka
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 6 No. 1 (2026): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v6i1.1793

Abstract

The rapid growth of digital platforms has encouraged many Generation Z workers to pursue flexible income sources, including becoming TikTok affiliators. Although this profession is often perceived as a symbol of freedom in the Gig Economy, previous studies have not examined how affiliator work may also shape consumption pressure and trigger emotional spending patterns such as Doom Spending. This study aims to explore the experiences of Gen Z affiliators in navigating platform-based work, building consumer trust, and managing the psychological and economic uncertainties embedded in algorithm-driven systems. Using a qualitative approach, data were collected through in-depth interviews and documentation involving five affiliators, four consumers, and one business owner whose products were promoted through TikTok Affiliate. The data were analyzed using thematic analysis supported by NVivo 15. The findings show that affiliators are motivated by flexible work arrangements, income expectations, and opportunities for creative expression. Soft-selling techniques and trend-based visual content are used to build engagement and trust, while authenticity remains central to gaining consumer confidence. However, the study also reveals a strong dependence on algorithmic visibility, income instability, and emotional pressure to stay relevant in fast-moving digital trends. These conditions contribute to the emergence of FOMO and impulsive consumption, reinforcing Doom Spending among Gen Z. The study highlights how affiliator work functions not only as an economic activity but also as a cultural practice that shapes identity, consumption patterns, and financial vulnerability in the Gig Economy.
Co-Authors Amarani, Aura Andini, Komang Tania Astar, Malekul Cantika, Cantika Nevita Sari Cremadin, Putu Shata Desak Made Febri Purnama Sari Dewi, Kadek Safira Permata Dewi, Ni Kadek Kirana Iswari Febriyanti, Ni Kadek Rika I Putu Dharmawan Pradhana Ida Ayu Oka Martini Ni Putu Nina Eka Lestari Pika, Putu Ayu Titha Paramita Putra, I Gede Ardra Pratama Samala, Ida Ayu Sharira Shofa, Tahniya Nurus Zohor, Taha