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All Journal JURNAL ECONOMIA JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) JURNAL EKONOMI SAKTI (JES) Dinasti International Journal of Digital Business Management Jurnal Cahaya Mandalika SABBHATA YATRA : Jurnal Pariwisata dan Budaya COMMUNITY : Jurnal Pengabdian Kepada Masyarakat Jurnal Bina Bangsa Ekonomika Jurnal Pengabdian Masyarakat Novatio : Journal of Management Technology and Innovation
Liantifa, Melifia
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Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Social Sciences Other

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Improving Study Decisions at Private Universities: The Role of Family, Price, and University Image Budaya, Indra; Liantifa, Melifia; Sarmigi, Elex; Lestari, Anggia Ayu
Jurnal Economia Vol. 20 No. 1 (2024): February 2024
Publisher : Faculty of Economics and Business, Universitas Negeri Yogyakarta in collaboration with the Institute for

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/economia.v20i1.36604

Abstract

AbstractThis study examines and analyses the role of family factors on prices and brands on student decisions to choose private universities to continue their studies. This study involved 500 students from various private universities in Jambi Province to serve as samples. The results showed that in the first model, price and brand influenced the decision to choose private universities (PTS) in Jambi province, and the magnitude of the effect was 63.9%. Price, Brand and Family in the second model significantly affect the Selection Decision of Private Universities (PTS) in Jambi Province, with the magnitude of the influence being 75.5%. In the third model, the family plays a role or can moderate the impact of price and brand on choosing private universities (PTS) in Jambi Province. Keywords:Lecture Decisions; Family; Price; Brand; Private College
THE INFLUENCE OF AUTHENTIC LEADERSHIP, SELF EFFICACY AND ORGANIZATIONAL CITIZENSHIP BEHAVIOUR ON TOTAL QUALITY MANAGEMENT (TQM) THROUGH ORGANIZATIONAL CULTURE Siswadhi, Ferry; Liantifa, Melifia; Yelnim, Yelnim
Dinasti International Journal of Digital Business Management Vol. 4 No. 6 (2023): Dinasti International Journal of Digital Business Management (October-November
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v4i6.2108

Abstract

The reason for this study is to confirm the effectiveness of authentic leadership, self-efficacy, and organizational citizenship behavior on total quality management through organizational culture.. All respondents in this study were construction officers in Sungai Penuh City, Jambi Regency, Indonesia. Since the method used was full sampling method, the number of respondents obtained was 105. The information used in this study is primary information. This study uses model testing using structural equation modeling (SEM). As a result, authentic leadership, self-efficacy and OCB have a 33.5% influence on the organizational culture of structural officers in Sungai Penuh city, and authentic leadership, self-competence Self-efficacy, OCB and organizational culture have a 33.5% influence on the agency's organizational culture officers in Sungai Penuh city that it had a 75.2% impact on the Quality Management (TQM) of the Sungai Penuh City Structural Authority.
Sosial Entrepreneur : Upaya Menumbuhkan Minat Wirausaha bagi Tenaga Kerja Imigran Indonesia di Ulu Langat Malaysia Lestari, Anggia Ayu; Liantifa, Melifia; Halimah, Putri; Mufid, Inzanul
Jurnal Pengabdian Masyarakat (JUDIMAS) Vol. 3 No. 1 (2025)
Publisher : Pusat Penelitian dan Pengabdian Masyarakat STIKes Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54832/judimas.v3i1.511

Abstract

This Community Service Activity (PKM) was carried out by STIE Sakti Alam Kerinci lecturers in Ulu Langat Malaysia where there are a lot of immigrant workers, especially workers from the Kerinci Regency and Sungai Full City areas who are members of the HKKN (National Kerinci Family Association) in Malaysia. This service aims to provide socialization regarding the importance of entrepreneurship even though most of the workforce already works in Malaysia. In this modern era, creativity and innovation are very necessary in various business fields to achieve competitive advantage. So, with this service activity, the aim is to increase the entrepreneurial spirit of the workforce so that they can increase family income, provide an understanding of creativity and innovation in entrepreneurship to immigrant workers in Kuala Lumpur, Malaysia. This community service activity is carried out by providing lecture materials and provide examples of businesses that can increase immigrant workers' references in entrepreneurship. The material presented is relevant to current technological developments, so it is hoped that immigrant workers can change their mindset about the importance of being an entrepreneur in this modern era.
CUSTOMER ATTITUDE SEBAGAI PEMODERASI KOREAN WAVE, ONLINE CUSTOMER REVIEW DAN ONLINE CUSTOMER RATING TERHADAP MINAT BELI ULANG SKINCARE SCARLETT Liantifa, Melifia; Permaisuri, Nur Anisa
Jurnal Bina Bangsa Ekonomika Vol. 18 No. 1 (2025): Jurnal Bina Bangsa Ekonomika (JBBE)
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jbbe.v18i1.700

Abstract

The purpose of this research is to prove the effect Korean Wave, Online Customer Review and Online Customer Rating on Repurchase Intention skincare Scarlett with Customer Attitude as a Moderation in Sungai Penuh City. The respondents in this study were 100 respondents who used skincare Scarlett in Sungai Penuh City. The sampling method in this research is convenience sampling, namely anyone who agrees to provide the required information with the researcher, whether they meet directly or indirectly if the respondent is suitable as a data source. Data collection using google form. The data analysis tools used are Descriptive Analysis, Coefficient of Determination, Moderated Regression Analysis (MRA), and the hypothesis test used is the t test. The research results show that Korea Wave, Online Customer Review, Online Customer Rating, and Customer Attitude partially significant effect on Repurchase Intention, Customer Attitude acts as an intermediate moderating variable Korean Wave against Repurchase Interest, as well as Customer Attitude does not act as an intermediate moderating variable Online Customer Review and Online Customer Rating on Repurchase Intention
PERAN KEPERCAYAAN PEMEDIASI AKSESIBILITAS DAN MEDIA SOSIAL TERHADAP KEPUTUSAN BERKUNJUNG WISATAWAN PADA OBJEK WISATA DEPATI COFFEE Liantifa, Melifia; Agustin, Bela
Jurnal Ekonomi Sakti Vol 14 No 1 (2025)
Publisher : LPPM - STIE SAKTI ALAM KERINCI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36272/jes.v14i1.406

Abstract

The problem formulation in this research is whether there is an influence of accessibility and social media on the decision to visit with trust as an intervening variable at the Depati Coffee Sungai Penuh tourist attraction? The aim of this research is to determine the influence of accessibility and social media on the decision to visit with trust as an intervening variable at the Depati Coffee Sungai Penuh tourist attraction. The analysis used in this research is descriptive quantitative with a path analysis approach. The research object is visitors to the Depati Coffee Sungai Penuh tourist attraction. The results of the research explain that there is a significant positive influence between accessibility on purchasing decisions, there is a significant positive influence between social media on purchasing decisions, there is a significant positive influence between trust on purchasing decisions. The accessibility variable has a significant positive effect on trust. Social media variables have a significant positive effect on trust. Furthermore, there is a significant positive influence between accessibility on the decision to visit through trust as an intervening variable to Depati Coffee Sungai Penuh. Then there is a significant positive influence between social media on the decision to visit through trust as an intervening variable to Depati Coffee Sungai Penuh. .
The Role of Internet of Things in Smart Business Decision-Making: A Narrative Review Liantifa, Melifia; Hendra; Sekianti, Atik
Novatio : Journal of Management Technology and Innovation Vol. 3 No. 2 (2025): April 2025
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/novatio.v3i2.1024

Abstract

The Internet of Things (IoT) has emerged as a critical driver of smart business decision-making, enabling organizations to enhance efficiency, transparency, and responsiveness across industries. This narrative review examines the integration of IoT into business systems, focusing on its contributions to Enterprise Resource Planning (ERP), marketing strategies, sustainability leadership, smart environments, and sector-specific applications in agriculture, education, and healthcare. Literature was systematically collected from Scopus, Web of Science, and Google Scholar, using targeted keywords and Boolean operators. Inclusion criteria prioritized peer-reviewed studies that examined IoT in relation to business decision-making, resulting in a dataset of empirical and conceptual research published between 2018 and 2024. Findings reveal that IoT enhances decision-making accuracy through ERP integration, strengthens marketing strategies by enabling real-time consumer insights, and supports sustainability leadership by advancing Environmental, Social, and Governance (ESG) practices. In addition, IoT facilitates the development of smart environments that leverage big data and artificial intelligence for predictive analytics. Sectoral evidence confirms IoT’s effectiveness in improving agricultural productivity, optimizing educational management, and enabling remote healthcare monitoring. Nonetheless, critical systemic challenges persist, particularly cybersecurity threats such as data breaches, lack of common interoperability standards across IoT platforms, and infrastructural readiness gaps in regions with limited digital capacity. These barriers highlight the need for supportive policies, investment in digital infrastructure, and organizational cultures receptive to technological change. Future research should focus on empirical validation of IoT’s impact on managerial decision quality and explore cross-sectoral comparisons to enrich theoretical and practical understanding. By addressing these challenges, IoT can fulfill its promise as a transformative enabler of sustainable and innovative business strategies.
PENGARUH DAYA TARIK WISATA, PERCEIVE VALUE DAN KELOMPOK ACUAN TERHADAP KEPUTUSAN BERKUNJUNG WISATAWAN DI OBJEK WISATA RAWA BENTO JERNIH JAYA KABUPATEN KERINCI Ayu Lestari, Anggia; Yuliviona, Reni; Liantifa, Melifia
SABBHATÃ YATRA : Jurnal Pariwisata dan Budaya Vol 4 No 2 (2023): SABBHATA YATRA : Jurnal Pariwisata dan Budaya
Publisher : STABN Raden Wijaya Wonogiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/sabbhatayatra.v4i2.1059

Abstract

This research aims to determine the influence of tourist attractions, location and reference groups partially and simultaneously on tourists' visiting decisions at the Rawa Bento Jernih Jaya tourist attraction, Kerinci district. The sample in this study was 80 tourists from Rawa Bento Jernih Jaya, Kerinci Regency, using the Accidental Sampling method. The data analysis tool used is multiple linear regression analysis at an alpha level of 0.05. The population used in this research were tourists at the Rawa Bento tourist attraction, Kerinci Regency. This research method uses a non-probability sampling technique with an accidental sampling technique. The data obtained from the questionnaire was then processed and analyzed using multiple linear regression analysis via SPSS software. The results of the research show that there is a significant and positive influence between tourist attraction on the decision to visit the Rawa Bento tourist attraction, Kerinci Regency. There is a significant and positive influence between Perceive Value on the decision to visit the Rawa Bento tourist attraction, Kerinci Regency. There is a significant influence between the groups. Reference to the decision to revisit the Rawa Bento tourist attraction, Kerinci Regency and there is a significant and positive influence between Tourist Attraction, Perceive Value and Reference Group on the Decision to Revisit the Rawa Bento Tourist Attraction, Kerinci Regency.
STRATEGI BAURAN PEMASARAN DALAM MENINGKATKAN JUMLAH KUNJUNGAN DI AGROWISATA DEPATI COFFEE PADA ERA DIGITALISASI Liantifa, Melifia; Lestari, Anggia Ayu
COMMUNITY : Jurnal Pengabdian Kepada Masyarakat Vol. 5 No. 1 (2025)
Publisher : Pusat Pengembangan Pendidikan dan Penelitian Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51878/community.v5i1.6208

Abstract

The development of tourist villages, such as Agrowisata Depati Coffee in Sungai Penuh City, is a government strategy to encourage economic growth and the welfare of local communities. Despite its great potential, this agrotourism faces several significant challenges, including low levels of cooperation, ineffective communication, and a lack of understanding of clean production and digital marketing. To address these issues, the service team from STIE Sakti Alam Kerinci implemented a training program that focused on three main areas: improving service quality, optimizing digital marketing, and strengthening business management. This activity was designed to provide practical solutions for local business actors. The results of the program showed a very high level of participant participation and understanding of the material presented. The main conclusion is that this training provides real and positive benefits for the development of Agrowisata Depati Coffee. However, to ensure the sustainability and improvement of all aspects that have been learned, consistent action and active involvement from all relevant stakeholders are needed in the future. ABSTRAKPengembangan desa wisata, seperti Agrowisata Depati Coffe di Kota Sungai Penuh, merupakan strategi pemerintah untuk mendorong pertumbuhan ekonomi dan kesejahteraan masyarakat lokal. Meskipun memiliki potensi besar, agrowisata ini menghadapi berbagai tantangan signifikan, termasuk rendahnya tingkat kerja sama, komunikasi yang tidak efektif, serta kurangnya pemahaman mengenai produksi bersih dan pemasaran digital. Untuk mengatasi masalah tersebut, tim pengabdi dari STIE Sakti Alam Kerinci melaksanakan program pelatihan yang berfokus pada tiga area utama: peningkatan kualitas pelayanan, optimalisasi pemasaran digital, dan penguatan manajemen usaha. Kegiatan ini dirancang untuk memberikan solusi praktis bagi para pelaku usaha setempat. Hasil dari program menunjukkan tingkat partisipasi dan pemahaman peserta yang sangat tinggi terhadap materi yang disampaikan. Simpulan utamanya adalah bahwa pelatihan ini memberikan manfaat nyata dan positif bagi pengembangan Agrowisata Depati Coffe. Namun, untuk memastikan keberlanjutan dan peningkatan seluruh aspek yang telah dipelajari, diperlukan tindakan yang konsisten serta keterlibatan aktif dari semua pemangku kepentingan terkait di masa mendatang.
KARAKTERISTIK WIRAUSAHA, MODAL USAHA DAN STRATEGI PEMASARAN TERHADAP PERKEMBANGAN UMKM Liantifa, Melifia
Jurnal Cahaya Mandalika ISSN 2721-4796 (online) Vol. 4 No. 3 (2023)
Publisher : Institut Penelitian Dan Pengambangan Mandalika Indonesia (IP2MI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/jcm.v4i3.1901

Abstract

The formulation of the problem in this study is how influence of entrepreneurial characteristics,venture capital and marketing strategy on the development of MSMEs in Ambai village?. The objectives of this study are (1) to determine the effect of entrepreneurial characteristics on the development of MSMEs in Ambai village partially. (2) To find out the effect of venture capital on the development of MSMEs in Ambai village partially. (3) To find out the effect of marketing strategy on the development of MSMEs in Ambai village partially. (4) To determine the effect of entrepreneurial characteristics, business capital and marketing strategies on the development of MSMEs in Ambai Village simultaneously? The analysis used in this research is descriptive quantitative with multiple linear regression approach. The results of the study explain that there is a significant positive influence between entrepreneurial characteristics, business capital, and marketing strategy on the development of MSMEs Ambai Village partially, while simultaneously there is a significant positive influence between entrepreneurial characteristics, business capital, and marketing strategies on the development of Ambai Village MSMEs. The magnitude of the influence between entrepreneurial characteristics, business capital, and marketing strategy on the development of MSMEs in Ambai Village is 99.1%.
PENGARUH E-SERVICE QUALITY TERHADAP E-CUSTOMER LOYALTY MELALUI E-SATIFCATION SEBAGAI MEDIATOR DALAM E-WALLET INDONESIA Efdison, Zefri; Lova, Anggil Nopra; Y, Yelnim; Liantifa, Melifia
JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Vol 12 No 1 (2024): Volume 12 Nomor 1 2024
Publisher : Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/jimupb.v12i1.8307

Abstract

This research aims to determine the effect of e-service quality on e-customer loyalty mediated by e-satisfaction among e-wallet users in Indonesia. The sample of this research was 100 respondents. Data was collected using a questionnaire that has been tested for validity and reliability. The data analysis technique used is descriptive analysis using SEM Amos 22. The results of the research show that there is a significant direct influence between e-service quality on e-satisfaction and e-customer loyalty among e-wallet users. There is a partial influence of the mediating impact of e-satisfaction between e-service quality on e-satisfaction and e-customer loyalty on e-wallet users. This shows that customer satisfaction can be built through good service so that customers do not switch to competitors.
Co-Authors Agustin, Bela Ayu Lestari, Anggia Efdison, Zefri Halimah, Putri Hendra Indra Budaya, Indra Jufitra, Jeke Lestari, Anggia Ayu Lova, Anggil Nopra Mufid, Inzanul Permaisuri, Nur Anisa Reni Yuliviona, Reni Saputra, Atrio Sekianti, Atik Siswadhi, Ferry Sudirman Sudirman Y, Yelnim Yelnim, Yelnim