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All Journal Jurnal Ilmiah Wahana Pendidikan Mediator: Jurnal Komunikasi
Amirudin, Aam
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Religion Education Languange, Linguistic, Communication & Media Social Sciences Other

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Representations of Stunting in Indonesian National Newspaper: Positioning a Culture-Oriented Approach Ibrahim, Idi Subandy; Amirudin, Aam; Kustiman, Erwin
Mediator: Jurnal Komunikasi Vol. 16 No. 2 (2023): Mediator: Jurnal Komunikasi
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v16i2.2922

Abstract

The problem of stunting has become a global and national issue, including in Indonesia. Unfortunately, studies regarding media coverage of stunting are still very rarely conducted by me- dia and communication scholars. Using the Social Positioning Theory framework initiated by Har- ré and Langenhove (1999) and developed by Ibrahim (2020), this article analyzes the positioning of stunting issues in the national media Kompas in relation to the perspectives they have developed in their news representations. The news stories selected were news published between 1 October 2022 and 31 March 2023 (6 months), 3 months before and after the kick-off of the 2023 Stunting Case Audit by the National Population and Family Planning Agency (BKKBN) on 18 January 2023. Multi-perspective approach is used to analyze data by combining quantitative and qualitative data analysis within a social positioning framework. This article can contribute to studies that consider it important to provide cultural spaces and make diverse voices heard in handling stunting and conclude that the media needs to increase the quantity and quality of reporting about stunting, as well as develop representations and reporting approaches that are culturally oriented and sensitive to values and culture which directly or indirectly influence people’s behavior and health.
Strategi Komunikasi Pemasaran Tiktok Hasan Cilung Di Dalam Membangun Ekuitas Merek Aminudien, Fakhri Adi; Priyatna, Soeganda; Amirudin, Aam
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 22 (2024): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.14566067

Abstract

Dengan meningkatnya pengguna internet dari tahun ke tahun menjadi salah satu alasan mengapa brand/product melakukan kegiatan komunikasi pemasaran di media internet. Salah satu media sosial yang sedang trend hari ini adalah TikTok. Aplikasi ini memungkinkan untuk penggunanya berbagi foto dan video pendek yang bisa di sampaikan ke seluruh dunia dengan mudah. Hasan Cilung menjadi salah satu brand yang menggunakan aplikasi Tiktok untuk melakukan komunikasi pemasaran kepada khalayak di Tiktok di dalam membangun ekuitas mereka.Tujuan penelitian ini dilakukan adalah untuk mengetahui bagaimana strategi komunikasi pemasaran Hasan Cilung di tiktok didalam membangun ekuitas merek. Metode dalam penelitian ini menggunakan metode kualitatif dengan pendekatan fenomenologi. Untuk menumbuhkan dan menyampaikan kesadaran merek, kesetiaan merek, asosiasi merek, dan aset merek Hasan Cilung melakukan upload konten secara konsisten dengan menyisipkan keunikan dan ciri khas dari Hasan Cilung yaitu kalimat “mau beli apa”, sedangkan untuk menumbuhkan persepsi kualitas tidak ada strategi khusus namun khalayak dapat menilai dengan baik kualitas dari Hasan Cilung
Co-Authors Aminudien, Fakhri Adi Idi Subandy Ibrahim Kustiman, Erwin Soeganda Priyatna