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All Journal LINIMASA: JURNAL ILMU KOMUNIKASI Jurnal Ilmiah Wahana Pendidikan Humantech : Jurnal Ilmiah Multidisiplin Indonesia Mediator: Jurnal Komunikasi
Amirudin, Aam
Universitas Pasundan
Religion Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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TRANSFORMASI IDENTITAS AKTIVIS GERAKAN ISLAM Aam Amirudin
Linimasa : Jurnal Ilmu Komunikasi Vol. 2 No. 1 (2019): Januari 2019
Publisher : Ilmu Komunikasi, FISIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (392.343 KB) | DOI: 10.23969/linimasa.v2i1.1381

Abstract

ABSTRACT The aim of this paper examines the phenomenon of process and direction of identity transformations of the Tarbiah movement activists that becomes the activist of political movement. As the qualitative research, the data is achieved by in-depth interview and participatory observation. Fourteen politicians from Tarbiah activists have become the informant for this research. The result shows that identity transformation has been experienced by Tarbiah movement activists. The identity transformation progressively persisted through; open-minded thoughts, enthusiastic effort to the value of universal truth, developing ideological awareness, and become the agent of change. Becoming the political activist has brought them to the positive contemplation through three stages, namely ruhiyyah, fikriah, and amaliah contemplation. There are also positive and progressive changes in the communication with the non-activists. After becoming the parliament member, verbal symbol becomes more flexible and realistic in term of the approach of problem solving. Being a politician has grown the transcendental awareness that this position is a fate, trusteeship, and temptation. In developing a good self-image Tarbiyah activists apply two strategies: Firstly, impression management by using and discarding personal front. Secondly, collaborative teamwork for image management. Those two management strategies are conducted in front of the non-activist apart from their community. Keywords: identity transformation, communication construction, and phenomenology
Dramaturgi Pemandu Lagu Karaoke Di Kota Garut Firmansyah; Iing Saefudin; Aam Amirudin
Humantech : Jurnal Ilmiah Multidisiplin Indonesia Vol. 1 No. 6 (2022): Humantech : Jurnal Ilmiah Multidisiplin Indonesia
Publisher : Program Studi Akuntansi IKOPIN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/ht.v1i6.1550

Abstract

The result of this research shows that the karaoke songstyles front stage that the karaoke songwriter in Garut city almost all play the front stage well, which is done like a glamorous, sexy and even open dress, with make-up makeup Thick and even, wearing accessories, using a formal and regular style of language, and attitude and behavior.The back stage of the karaoke songwriter in the city of Garut really plays an intact role, they do not like when on the front stage that cover their situation by actually showing the character of their self Fully naturally and more in good dynamic in the style of language, appearance and style. Impression management of karaoke songwriters in the city of Garut, they do a good impression management to achieve the desired impression in accordance with the goals that want to get by the guitarist before they play the role on the front and back stage by managing the impression such as preparing the setting, clothing , Make-up, language, style and appearance.
Representations of Stunting in Indonesian National Newspaper: Positioning a Culture-Oriented Approach Ibrahim, Idi Subandy; Amirudin, Aam; Kustiman, Erwin
Mediator: Jurnal Komunikasi Vol. 16 No. 2 (2023): Mediator: Jurnal Komunikasi
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v16i2.2922

Abstract

The problem of stunting has become a global and national issue, including in Indonesia. Unfortunately, studies regarding media coverage of stunting are still very rarely conducted by me- dia and communication scholars. Using the Social Positioning Theory framework initiated by Har- ré and Langenhove (1999) and developed by Ibrahim (2020), this article analyzes the positioning of stunting issues in the national media Kompas in relation to the perspectives they have developed in their news representations. The news stories selected were news published between 1 October 2022 and 31 March 2023 (6 months), 3 months before and after the kick-off of the 2023 Stunting Case Audit by the National Population and Family Planning Agency (BKKBN) on 18 January 2023. Multi-perspective approach is used to analyze data by combining quantitative and qualitative data analysis within a social positioning framework. This article can contribute to studies that consider it important to provide cultural spaces and make diverse voices heard in handling stunting and conclude that the media needs to increase the quantity and quality of reporting about stunting, as well as develop representations and reporting approaches that are culturally oriented and sensitive to values and culture which directly or indirectly influence people’s behavior and health.
Strategi Komunikasi Pemasaran Tiktok Hasan Cilung Di Dalam Membangun Ekuitas Merek Aminudien, Fakhri Adi; Priyatna, Soeganda; Amirudin, Aam
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 22 (2024): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.14566067

Abstract

Dengan meningkatnya pengguna internet dari tahun ke tahun menjadi salah satu alasan mengapa brand/product melakukan kegiatan komunikasi pemasaran di media internet. Salah satu media sosial yang sedang trend hari ini adalah TikTok. Aplikasi ini memungkinkan untuk penggunanya berbagi foto dan video pendek yang bisa di sampaikan ke seluruh dunia dengan mudah. Hasan Cilung menjadi salah satu brand yang menggunakan aplikasi Tiktok untuk melakukan komunikasi pemasaran kepada khalayak di Tiktok di dalam membangun ekuitas mereka.Tujuan penelitian ini dilakukan adalah untuk mengetahui bagaimana strategi komunikasi pemasaran Hasan Cilung di tiktok didalam membangun ekuitas merek. Metode dalam penelitian ini menggunakan metode kualitatif dengan pendekatan fenomenologi. Untuk menumbuhkan dan menyampaikan kesadaran merek, kesetiaan merek, asosiasi merek, dan aset merek Hasan Cilung melakukan upload konten secara konsisten dengan menyisipkan keunikan dan ciri khas dari Hasan Cilung yaitu kalimat “mau beli apa”, sedangkan untuk menumbuhkan persepsi kualitas tidak ada strategi khusus namun khalayak dapat menilai dengan baik kualitas dari Hasan Cilung
Co-Authors Aminudien, Fakhri Adi Erwin Kustiman Firmansyah Idi Subandy Ibrahim Saefudin, Iing Soeganda Priyatna