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All Journal EAJ (ECONOMICS AND ACCOUNTING JOURNAL) Buletin Ekonomika Pembangunan Revenue : Jurnal Ekonomi Pembangunan dan Ekonomi Islam Indo-Fintech Intellectuals: Journal of Economics and Business
Mabbruroh, Hajjatul
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Humanities Economics, Econometrics & Finance Social Sciences

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DIGITAL MARKETING SEBAGAI STRATEGI MENINGKATKAN PENJUALAN HOME INDUSTRY "PETIS IKAN TONGKOL" Suhaimi; MABBRUROH, HAJJATUL; Qomariyah, Siti
Revenue : Jurnal Ekonomi Pembangunan dan Ekonomi Islam Vol 7 No 01 (2024): Revenue : Jurnal Ekonomi Pembangunan dan Ekonomi Islam
Publisher : Sekolah Tinggi Ilmu Ekonomi Bakti Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56998/jr.v7i01.75

Abstract

Increasingly competitive business competition makes business actors compete to get attention as a form of maintaining their business. Marketing strategy in social media is a form of marketing effort to achieve high levels of sales volume and profit. The higher level of social media users means that sales opportunities will increase, so this creates opportunities for business actors to be able to develop markets just by holding a smartphone. This is also done by home industry managers in marketing their products, as is currently being done by residents of the South Coast of Tlanakan sub-district who are active as fishermen and home industries processing fish and fish waste. The research method used is descriptive by describing existing and ongoing phenomena. Descriptive research aims to create a systematic, factual and accurate picture of the facts and characteristics of a particular research object. Home industry business owners of tuna fish paste on the south coast of Tlanakan sub-district have used digital marketing as a means of marketing their products. The social media used are Facebook (FB), Instagram (IG), WhatsApp (WA). The big benefit that is most felt by the home industry players in the tuna fish paste on the south coast of Tlanakan sub-district is the intensity of direct communication with customers which is efficient and effective. ease of transactions and displaying product images via community media and information updates all the time so as to increase sales volume all the time.
MEMBANGUN RESILIENSI DAN INOVASI PRODUK BAGI KELOMPOK HOME INDUSTRY PETIS IKAN TONGKOL DALAM MEMPERTAHANKAN USAHA DI ERA GEMPURAN FAST FOOD Suhaimi, Suhaimi; Mabbruroh, Hajjatul; Syarif, Moh.; Qomariyah, Siti; Salim, Abd.
Buletin Ekonomika Pembangunan Vol 5, No 2 (2024): SEPTEMBER
Publisher : Jurusan Ilmu Ekonomi Fakultas Ekonomi Universitas Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/bep.v5i2.28759

Abstract

OPTIMALISASI STRATEGI PROMOSI PRODUK GARAM SQN TERHADAP PENINGKATAN EKONOMI PESANTREN: STUDI KASUS DI DARUL ULUM II AL-WAHIDIYAH Mabbruroh, Hajjatul; Musoffan, Musoffan; Suhaimi, Suhaimi; Irsad, Moh.
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 5 No. 3 (2025): Indo-Fintech Intellectuals: Journal of Economics and Business (2025)
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v5i3.3652

Abstract

Pemasaran merupakan suatu bagian untuk memuaskan kebutuhan perusahaan dan menjual juga merupakan faktor penting dalam siklus yang bermula dan berakhir dengan kebutuhan konsumen. Promosi merupkan strategi yang sangat penting di dalam suatu perusahaan. Dengan adanya promosi dapat meningkatkan volume penjualan pada suatu perusahaan. Pondok Pesantren Darul Ulum II Al-Wahidiyah ada Produk Garam SQN yang di kelola untuk meningkatkan pertumbuhan ekonomi Pondok Pesantren. fenomena diatas maka penulis melakukan penelitian tentang Strategi Promosi Produk Garam SQN Dalam Meningkatkan Pertumbuhan Ekonomi Pondok Pesantren Di Pondok Pesantren Darul Ulum II Al-Wahidiyah. Metode penelitian dengan mengunakan pendekatan deskriptif kualitatif dan uji keabsahan data yang digunakan adalah: Credibility, Transferability, Dependability, Confirmability. Berdasarkan temuan peneliti tentang Strategi Promosi Produk Garam SQN Di Pondok Pesantren Darul Ulum II Al-Wahidiyah. Dengan adanya Strategi Promosi Produk Garam SQN ini pertumbuhan ekonomi Pondok Pesantren Darul Ulum II Al-Wahidiyah semakin baik, selain itu strategi promosi lainnya adalah bisa lewat telepon dengan barang bisa dihantar ke rumah pembeli. Sedangkan Strategi Promosi Produk Garam SQN dalam meningkatkan pertumbuhan ekonomi Pondok Pesantren membantu perekonimian pondok pesantren sehinnga dapat membantu para santri dan pengurus, dengan adanya Produk Garam SQN juga dapat memperoleh pekerjaan para santri yang sudah lama mondok karena semua karyawan melibatkan santri baik dalam Produk Garam SQN maupun pengiriman keluar pesantren
PRUKADES (FEATURED PRODUCT OF RURAL AREA) IN INCREASING HOME INDUSTRY PRODUCTIVITY IN PAMEKASAN Masrur, Ahmad Rajaul; Mabbruroh, Hajjatul; Darwis, Darwis
EAJ (Economic and Accounting Journal) Vol. 2 No. 3 (2019): EAJ (Economic and Accounting Journal)
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/eaj.v2i3.y2019.p159-167

Abstract

Low productivity in home industry which produces featured product in rural area in Pamekasan cannot cover entire market target nationally or internationally. Featured Product of Rural Area (PRUKADes) is the first program of 4 priority planned by Ministry of Village, Disadvantaged Regions and Trasmigration (Kemendes PDTT) aims to increase village competitiveness and company’s productivity in order the villagers gain higher income. Based on the statistic analytical test, a result is valid if r is bigger than r in table. In addition, data is considered reliable because the value of Cronbach's Alpha is 0,77 or more than  0,6. From double linear regression analysis, the value is 0,800. It shows that there is a strong relationship between home industry productivity (X) through X1 (workers quality), X2 (managing skill), and X3 (Input and Output process) and the increasing featured product of rural area in Pamekasan (Y). The value is 64,0%  and it is quite big. The rest is 36,0% and it is influenced by other factors that excluded from this research. Entirely, the research is done by F test F (ensemble regressed coefficient); that is, there is a relationship between home industry productivity (X) and the increase of featured product in rural area in Pamekasan (Y
Co-Authors darwis darwis, darwis Irsad, Moh. Masrur, Ahmad Rajaul Musoffan, Musoffan Salim, Abd. Siti Qomariyah Suhaimi Suhaimi Suhaimi Syarif, Moh.