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All Journal Jurnal Studi Komunikasi Mediator: Jurnal Komunikasi
Junaedi, Ari
Unknown Affiliation
Arts Humanities Languange, Linguistic, Communication & Media Social Sciences

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The impact of elements and advertising broadcasting intensity exposure in terrestrial radio Harliantara, Harliantara; Maella, Nurannafi Farni Syam; Junaedi, Ari; Abror, Dhimam; Chen, Lu Hui
Jurnal Studi Komunikasi Vol. 7 No. 1 (2023)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v7i1.6144

Abstract

Advertising is appealing to most organisations since it provides information, entertains, and communicates, especially on the radio. Advertising can boost sales, but it must be carefully structured to be effective. Radio advertisers must create engaging messaging to be effective. Selective attention, Selective perception, and Selective retention are the three ways people pick mass media content. Selective attention occurs when people focus on interesting messages. Selective perception means people interpret messages according to their ability. Selective retention is when a person only remembers the message they want. Radio advertising has several qualities and tools, which can be divided into Message Style, Message Structure, and Presenter. Radio advertising messages are readily forgotten since they function on the right side of the brain and excite more impulse nets, so they must be repeated. According to current studies, improving the Radio Advertising Components (Message delivery style, Message Structure, and Message Conveyor) by 0.125 times will enhance audience attention. Under the same conditions, increasing radio ad frequency and duration by 0.0512 times decreases audience interest. Increased radio advertising intensity decreases audience interest. Nonetheless, this may happen because field surveys suggest audiences are happier or more interested in listening to high-quality radio ads by paying special attention to radio ad aspects. Radio advertisement broadcasting is intense and plays low-quality ads, which displeases audiences.
Exploring Teachers’ Communication and Engagement with Digital Media in Education Damayanti, Novita; Fardiah, Dedeh; Junaedi, Ari; Kurniadi, Oji
Mediator: Jurnal Komunikasi Vol. 18 No. 2 (2025): Mediator: Jurnal Komunikasi (Sinta 2)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v18i2.7679

Abstract

This study examines teachers' communication and engagement with digital media in education, emphasizing major changes in teaching practices in the digital age. Using a descriptive quantitative method, data were gathered from 62 elementary school teachers who are members of the Integrated Islamic School Network (JSIT) in Majalengka Regency. The findings show that digital media has shifted from a technical tool to a key strategy that helps teachers design, deliver, and enhance learning in adaptive, participatory, and innovative ways. The novelty of this research is in its comprehensive mapping of teachers' interactions with digital media, including material search, content creation, interactive delivery, and its influence on teacher motivation and student engagement. Most teachers reported high emotional and professional engagement when using digital media. However, the adoption of technology in learning evaluation still encounters resistance due to concerns about the validity of instruments, data security, and technical limitations. The implications of this research highlight the need for strategies to enhance teachers' literacy and technopedagogical skills, upgrade digital infrastructure, and establish sustainable institutional support. These findings provide valuable insights for shaping educational policies and promoting innovative learning practices, fostering a more inclusive, effective, and sustainable educational transformation in the digital age.
Co-Authors Abror, Dhimam Chen, Lu Hui Dedeh Fardiah Harliantara Harliantara Novita Damayanti Nur’annafi Farni Syam Maella Oji Kurniadi