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All Journal Mediator Jurnal Kajian Komunikasi Ganaya: Jurnal Ilmu Sosial dan Humaniora Jurnal Soshum Insentif Journal of Scientific Research, Education, and Technology Mediator: Jurnal Komunikasi MIMBAR : Jurnal Sosial dan Pembangunan
Oji Kurniadi
Fakultas Ilmu Komunikasi Unisba
Religion Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Pengaruh Komunikasi Keluarga terhadap Prestasi Belajar Anak Kurniadi, Oji
Mediator Vol 2, No 2 (2001)
Publisher : FIkom Unisba

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Abstract

Komunikasi keluarga merupakan faktor penting dalam kehidupan anak (remaja). Komunikasi keluarga diduga dapat mempengaruhi, antara lain, prestasi belajar anak. Penelitian, yang menggunakan metode survei dengan sampel siswa SMUN di Kota Madya Bandung ini menunjukkan hasil temuan sebagai berikut: (1) kredibilitas ayah dalam mengawasi belajar anak tidak mempengaruhi prestasi belajar anaknya. Terbatasnya waktu yang dipunyai ayah karena  esibukannya mencari nafkah untuk keluarga, si ayah tidak sempat mengawasi atau mengontrol aktivitas anak yang berkaitan dengan pelajarannya di sekolah; (2) kredibilitas ibu dalam mengawasi belajar anak dapat mendukung prestasi belajar anak dalam pelajarannya di sekolah; (3) frekuensi komunikasi yang dilakukan ayah terhadap anak secara langsung menentukan prestasi belajar yang diraih anak; (4) frekuensi komunikasi ibu dengan anak yang tinggi tidak menentukan prestasi belajar anak menjadi tinggi.
Perempuan dalam Tayangan Iklan di Televisi Kurniadi, Oji
Mediator Vol 8, No 1 (2007): Berkomunikasi dengan Anak
Publisher : FIkom Unisba

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Abstract

As part of marketing activities, advertising played a very important role. Through the means of advertising, a product with all its characteristics and qualities was being introduced to the public. The ad creators competitively search ideas to construct an attractive ad. The depiction of women becomes one of the old-but-believed-to-be-effective-formula for such advertisings. In the world of advertising and marketing, women are not only becoming models for women products, but also for men products. Women figures were depicted beside men models in cigarettes advertising and in turn seemed problematic. A strong and unending debate has been circulating amongst public concerning advertising who significantly exploited women’s sensuality. These kinds of ads are believed degraded women and create negative image for women.
Geliat Komik Indonesia Hafiar, Hanny; Kurniadi, Oji
Mediator Vol 9, No 2 (2008): Dari “Starbucks’ hingga Pembebasan Biaya Kesehatan Dasar
Publisher : FIkom Unisba

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Abstract

The expectation to send the victory of Indonesian comics as well as in 1960 is getting wider. The rising of Indonesian youth comic maker through the big or Indy publishing house is one of the indications. But the expectation would be blown by a lot of problems. The problems are the quality of drawing and story line from young comic maker that still adopts Japanese style, the existence of porn illegal comics decreases attention of reader to read local comics, suboptimal controlling of government to illegal publishing and the pride less of our society to their own products. Teamwork from a lot of element with each portion is a must to handle the problems, so we can hope that foreign comic which is some time inappropriate with our culture not dominate Indonesian comics industry anymore.
BUDAYA JURNALISTIK DI METRO TV Kurniadi, Oji
Jurnal Kajian Komunikasi Vol 1, No 2 (2013)
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (684.047 KB) | DOI: 10.24198/jkk.v1i2.6038

Abstract

Penelitian ini mengangkat tentang budaya jurnalistik yang terjadi di televisi berita Metro TV. Budaya jurnalistik yang dimaksud adalah suatu proses yang memusatkan perhatian pada masa lalu dan representasi kesinambungan sejarah maupun inovasi dalam nilai, praktik dan kebijakan jurnalistik yang dimunculkan melalui sisi ideologis dan pola pemberitaan sejak proses pencarian, pengumpulan, pengolahan sampai penyajian berita. Beberapa temuan penting dari penelitian ini adalah (1) Metro TV telah menjadi Top of Mind sebagai sumber informasi utama bagi pencari berita, (2) masih kuatnya kepentingan pemilik dalam mewarnai isi berita berkaitan dengan suksesi menuju RI-1 tahun 2014, (3) Berita kekerasan masih mendominasi pemberitaan dalam televisi karena merupakan kondisi nyata yang ada dalam masyarakat Indonesia saat ini, (4) Metro TV berkomitmen untuk mengurangi tayangan-tayangan tersebut dan akan lebih memberikan solusi dan penjelasan duduk perkara suatu peristiwa, (5) Banyaknya pelanggaran etika dalam pemberitaan di Metro TV menunjukkan pengawasan internal belum dilakukan secara maksimal, (6) Cameraperson merupakan filter pertama dalam menyeleksi gambar yang patut atau layak ditayangkan.
Promosi Kesehatan dalam Bentuk Media Digital Campaign untuk Pencegahan Stunting Rachmiatie, Atie; Ravena, Dey; Kurniadi, Oji; Drajat, Mohamad Subur; Martian, Ferra
Jurnal Soshum Insentif Vol 6 No 2 (2023): Jurnal Soshum Insentif
Publisher : Lembaga Layanan Pendidikan Tinggi Wilayah IV

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36787/jsi.v6i2.1182

Abstract

Indonesia berada di puncak bonus demografi, maka kualitas sumber daya manusia menjadi tantangan besar. Berdasarkan World Population Review Oktober 2022, mengemukakan bahwa tingkat Intelegence Quotient orang Indonesia rata-rata 78,49% dan berada di peringkat 130 dari 199 negara di dunia serta urutan terakhir dari 10 negara ASEAN. Sejak tahun 2000–2010, lebih dari 30% anak balita Indoesia mengalami tengkes. Permasalahan tersebut ditemukan di Kecamatan Mangkubumi Kota Tasikmalaya. Secara umum, yang saling berkaitan dan mempengaruhi yaitu; Kemiskinan, Kebersihan, dan Stunting. PKM ini bertujuan membangun persepsi, pemahaman dan keterampilan para pemangku kepentingan dalam mencegah stunting dan cara-cara mengantisipasinya melalui strategi komunikasi kesehatan dalam bentuk digital media campaign. Maka, dibutuhkan content sehat dan manfaat bagi para content creator dan kecerdasan informasi bagi penerimannya, untuk menangkal hoaxs/propaganda, informasi menyesatkan tentang kesehatan. Hasil PKM menunjukkan diantaranya; terdapat peningkatan pengetahuan, pemahaman dan kesadaran dari para pemangku kepentingan yang relevan tentang perlunya koordinasi yang intens untuk pencegahan stunting.
Motif dan Makna Endorsement Bagi Pelaku Bisnis Produk Fashion Wanita Arief, Annisa Gusridina; Triwardani, Ike Junita; Kurniadi, Oji
Ganaya : Jurnal Ilmu Sosial dan Humaniora Vol 7 No 3 (2024)
Publisher : Jayapangus Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37329/ganaya.v7i3.3129

Abstract

Digital-based marketing, especially through endorsement activities with influencers, has become a significant phenomenon in women's fashion online businesses. Businesses are competing to find innovations in promotion to increase their business. Endorsement, as a form of collaboration between businesses and influencers, plays an important role in achieving this goal. This research aims to explore and analyze the meaning and motives behind their decision to use endorsements. This research uses a a phenomenological approach to obtain a clear picture and information about the meaning and motives of endorsement by conducting in-depth interviews and observations to collect data from business people including Cekhas.id, Kirei Outfit, Deenay, Damakara, and Otashawl. The results showed that the meaning of endorsement is manifested in the formation of brand identity. The business actors interpreted the endorsement because of the experiences felt and experienced while doing endorsement activities for a long period of time. The endorsement motives are divided into two main categories, namely first, "because motive" which includes competition in the business world and the popularity of influencers as the main factors, and second, "in order to motive" which includes efforts to increase brand awareness and achieve increased sales.
Participatory Culture Communication in the Preservation of Sundanese Manuscripts Parama Artha, Luthfi; Ratnasari, Anne; Kurniadi, Oji
Journal of Scientific Research, Education, and Technology (JSRET) Vol. 2 No. 3 (2023): Vol. 2 No. 3 2023
Publisher : Kirana Publisher (KNPub)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58526/jsret.v2i3.229

Abstract

As relics of the past, ancient manuscripts are able to provide information on various aspects of the lives of past communities such as politics, economics, socio-culture, traditional medicine, the veil of earthquakes or natural phenomena, human physiology, and so on. The values of this information are needed to relate the good values of the past to be applied today. Media offerings related to Sundanese manuscripts are limited. Among of limited information from the website, www.kiraga.com emerged as one of the public parties that participated to preservation of this cultural heritage, especially in the scope of Sundanese manuscripts. Participation culture is defined as a new form of culture that develops due to the support of information technology, where individuals or members of a community can participate in the creation and distribution of content. This research is qualitative research with case study method, researchers try to analyze the participatory culture of kairaga.com website in preserving Sundanese manuscripts. The data collection techniques used are interviews, observation, and documentation. From the results of the research, the website manager collaborated with Pustaka Sunda, Sakola Aksara Sunda Cianjur, Masyarakat Pernaskahan Nusantara (Manassa), Jagongan Naskah (Jangkah) with various circles of Sundanese manuscript lovers both from within and outside country to become an integral part of cultural expansion because it increases the community's ability to collaborate, namely developing and disseminating news, ideas, and creative works and connecting with people who have the same goals and interests in this case content development.
Verbal Strategies in Building a Trainer's Impression in the Opening Session of Training Noerwenda, Fauzi; Anne Maryani; Kurniadi, Oji
MIMBAR : Jurnal Sosial dan Pembangunan Volume 41, No. 2, (December 2025) [Accredited Sinta 3, No 79/E/KPT/2023]
Publisher : UPT Publikasi Ilmiah (Universitas Islam Bandung)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mimbar.v41i2.4529

Abstract

Training sessions are crucial moments for trainers to help participants improve their skills and confidence. Trainers at Persona Public Speaking are responsible for enhancing participants’ speaking abilities to become more effective and impactful. One key aspect of this process is the trainer’s ability to create a strong first impression through verbal communication strategies at the beginning of the session. A positive first impression can establish a comfortable learning atmosphere, motivate participants, and strengthen the trainer’s credibility. This study aims to analyze the verbal strategies used by trainers in creating first impressions during training sessions. Using a descriptive qualitative approach, four trainers from Persona Public Speaking were involved as research subjects. Data was collected through observation and in-depth interviews, then analyzed using Miles and Huberman’s interactive model. The results show that the use of formal greetings, opening rhymes, analogies, and acronyms forms part of the verbal strategies effectively used to capture attention and foster emotional closeness among participants. Furthermore, diction adjustments based on participant profiles and the influence of role models also shape the trainers’ communication styles. These findings highlight the importance of mastering verbal communication strategies as a core competency for trainers in adult learning contexts, as well as the critical role of early verbal choices in creating positive impressions while providing practical contributions to the development of effective, communication-based training.
Manajemen Kesan Dosen Milenial di Panggung Digital dalam Interaksi dengan Mahasiswa Generasi Z Rahman, Eva Rufaida; Rinawati, Rini; Kurniadi, Oji
MIMBAR : Jurnal Sosial dan Pembangunan Volume 41, No. 2, (December 2025) [Accredited Sinta 3, No 79/E/KPT/2023]
Publisher : UPT Publikasi Ilmiah (Universitas Islam Bandung)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mimbar.v41i2.8752

Abstract

The interaction between Millennial Lecturers and Generation Z students has expanded beyond the classroom into digital spaces, particularly social media, where identity and professionalism are continuously negotiated. Despite this shift, limited research explores how lecturers manage impressions in these online environments. This study aims to examine how Millennial Lecturers perform impression management on digital stages, especially social media, and how it supports their on-campus image. Using a qualitative approach within the dramaturgical framework, data were collected through in-depth interviews, observations, documentation, and source triangulation. The findings reveal that lecturers consciously curate their digital presence to balance professionalism and approachability. Social media serves as a stage for self-representation and role negotiation that influences academic relationships. The study highlights self-awareness, communicative flexibility, and digital literacy as essential in sustaining positive academic and interpersonal impressions.
Exploring Teachers’ Communication and Engagement with Digital Media in Education Damayanti, Novita; Fardiah, Dedeh; Junaedi, Ari; Kurniadi, Oji
Mediator: Jurnal Komunikasi Vol. 18 No. 2 (2025): Mediator: Jurnal Komunikasi (Sinta 2)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v18i2.7679

Abstract

This study examines teachers' communication and engagement with digital media in education, emphasizing major changes in teaching practices in the digital age. Using a descriptive quantitative method, data were gathered from 62 elementary school teachers who are members of the Integrated Islamic School Network (JSIT) in Majalengka Regency. The findings show that digital media has shifted from a technical tool to a key strategy that helps teachers design, deliver, and enhance learning in adaptive, participatory, and innovative ways. The novelty of this research is in its comprehensive mapping of teachers' interactions with digital media, including material search, content creation, interactive delivery, and its influence on teacher motivation and student engagement. Most teachers reported high emotional and professional engagement when using digital media. However, the adoption of technology in learning evaluation still encounters resistance due to concerns about the validity of instruments, data security, and technical limitations. The implications of this research highlight the need for strategies to enhance teachers' literacy and technopedagogical skills, upgrade digital infrastructure, and establish sustainable institutional support. These findings provide valuable insights for shaping educational policies and promoting innovative learning practices, fostering a more inclusive, effective, and sustainable educational transformation in the digital age.
Co-Authors Anne Maryani Anne Ratnasari Arief, Annisa Gusridina Atie Rachmiatie Dedeh Fardiah Dewi, Rose Rahma Dey Ravena Hanny Hafiar Ike Junita Triwardhani Junaedi, Ari Martian, Ferra Mohamad Subur Drajat Noerwenda, Fauzi Novita Damayanti Parama Artha, Luthfi Rahman, Eva Rufaida Rini Rinawati