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All Journal Jurnal Ilmiah Manajemen "E M O R" SEIKO : Journal of Management & Business BJRA (Bongaya Journal of Research in Accounting) Jurnal Manajemen Bisnis dan Kewirausahaan Jurnal Kajian Manajemen Dakwah Al Rikaz : Jurnal Ekonomi Syariah Advances in Business & Industrial Marketing Research Vifada Management and Digital Business
Hasan, Adnan
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Library & Information Science Social Sciences

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STRATEGI PROMOSI DALAM MENINGKATKAN JUMLAH MAHASISWA PASCA PERUBAHAN MENJADI UNIVERSITAS PADA UNIVERSITAS MUSLIM MAROS Hasan, Adnan; Hamid, Nur Asia
Jurnal Ilmiah Manajemen Emor (Ekonomi Manajemen Orientasi Riset) Vol. 3 No. 2 (2019): Desember
Publisher : Universitas Muhammadiyah Luwuk Banggai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32529/jim.v3i2.435

Abstract

Penelitian ini bertujuan untuk mengetahui strategi pemasaran yang dilakukan oleh Universitas Muslim Maros dalam meningkatkan jumlah mahasiswa. Universitas Muslim Maros adalah Universitas yang belum lama berubah dari gabungan tiga Sekolah Tinggi. survey awal menemukan bahwa strategi promosi yang dilakukan adalah strategi Iklan, Personal Selling, Publishitas, dan Word of Mouth. Hasil penelitian ini akan berkontribusi terhadap kekayaan data dan informasi sebagai upaya pengembangan strategi promosi dalam penerimaan mahasiswa tahun selanjutnya. Target khusus dalam penelitian ini yakni menjadi referensi atau rekomendasi atas pentingnya strategi dalam proses penerimaan mahasiswa baru bagi perguruan tinggi yang mengalami perubahan nama institusi. Metode yang digunakan yakni metode observasi, wawancara dan kuisioner. Hasil uji parsial menunjukkan variabel Word Of Mouth memiliki pengaruh yang paling signifikan yaitu 7.214. Hasil uji simultan menunjukkan bahwa variabel iklan (X1), Personal Selling(X2), Publishitas(X3), Word Of Mouth (X4)  mempengaruhi variabel keputusan mahasiswa dalam memilih UMMA (Y) sebesar 48,33%        
Pengaruh kemudahan penggunaan dan kualitas interaksi pelayanan terhadap kepuasan dan loyalitas konsumen e-wallet di Provinsi Sulawesi Selatan Hasan, Adnan; Waworuntu, Ahmad Yusdarwin; Otoluwa, Narto Irawan
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 9 No 1 (2025): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmbk.v9i1.32712

Abstract

This research aims to analyze the influence of ease of use and quality of service interactions on e-wallet consumer satisfaction and loyalty in South Sulawesi Province. By involving 100 e-wallet user respondents selected through a non-probability sampling technique, the data was analyzed using the Partial Least Square-Structural Equation Modeling (PLS-SEM) method. The results show that ease of use has a significant effect on consumer satisfaction, while the quality of service interaction has no significant effect. In addition, consumer satisfaction is proven to mediate the effect of ease of use on loyalty, but does not mediate the effect of service interaction quality on loyalty. The contribution of independent variables to consumer satisfaction and loyalty is proven to be significant based on the results of data analysis. These findings confirm that ease of use is the main factor influencing satisfaction and loyalty of e-wallet users in South Sulawesi Province, while the quality of service interactions does not have a significant influence. The practical implications of this research emphasize the importance of e-wallet providers continuing to improve the ease of use of applications in order to increase consumer satisfaction and loyalty. This research also provides new insights regarding the determining factors of e-wallet user loyalty in Indonesia. Penelitian ini bertujuan untuk menganalisis pengaruh kemudahan penggunaan dan kualitas interaksi pelayanan terhadap kepuasan dan loyalitas konsumen e-wallet di Provinsi Sulawesi Selatan. Dengan melibatkan 100 responden pengguna e-wallet yang dipilih melalui teknik non-probability sampling, data dianalisis menggunakan metode Partial Least Square-Structural Equation Modeling (PLS-SEM). Hasil menunjukkan bahwa kemudahan penggunaan berpengaruh signifikan terhadap kepuasan konsumen, sedangkan kualitas interaksi pelayanan tidak berpengaruh signifikan. Selain itu, kepuasan konsumen terbukti memediasi pengaruh kemudahan penggunaan terhadap loyalitas, namun tidak memediasi pengaruh kualitas interaksi pelayanan terhadap loyalitas. Kontribusi variabel-variabel independen terhadap kepuasan konsumen dan loyalitas terbukti signifikan berdasarkan hasil analisis data. Temuan ini menegaskan bahwa kemudahan penggunaan merupakan faktor utama yang memengaruhi kepuasan dan loyalitas pengguna e-wallet di Provinsi Sulawesi Selatan, sedangkan kualitas interaksi pelayanan tidak memiliki pengaruh yang signifikan. Implikasi praktis dari penelitian ini menekankan pentingnya penyedia e-wallet untuk terus meningkatkan kemudahan penggunaan aplikasi agar dapat meningkatkan kepuasan dan loyalitas konsumen. Penelitian ini juga memberikan wawasan baru terkait faktor-faktor penentu loyalitas pengguna e-wallet di Indonesia.
Peran Konten Marketing Terhadap Pembelian Online Produk Sepatu Melalui Online Customer Review Sarnawiah, Sarnawiah; Chair, Ummul; Hamka, Hamka; Hasan, Adnan
SEIKO : Journal of Management & Business Vol 6, No 2.1 (2023)
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v6i2.5216

Abstract

Penelitian ini bertujuan untuk menginvestigasi peran konten marketing dalam mempengaruhi keputusan pembelian online produk sepatu, dengan menggunakan online customer review sebagai variabel intervening. Studi ini dilakukan dengan pendekatan kuantitatif dan mengumpulkan data melalui survei online kepada konsumen yang telah melakukan pembelian produk sepatu secara online. Sampel dalam penelitian ini adalah orang yang pernah melakukan pembelian sepatu secara online dan berdomisili di Provinsi Sulawesi Selatan. Metode pengumpulan data melalui penyebaran kusioner menggunakan google form yang akan disebar melalui media sosial. Skala pengukuran menggunakan skala Likert pada skala lima point yaitu sebagai berikut: 1 = Sangat Tidak Setuju, 2 = Tidak Setuju, 3 = Setuju, 4 = Sangat Setuju. Jumlah sampel sebanyak 200 responden dengan penentuan beberapa kriteria yang diperoleh melalui jumlah minimum sampel yang sebaiknya dipakai adalah 10 kali dari jumlah seluruh panah variable laten pada model jalur atau 10 kali dari jumlah indikator (Hair et al., 2017). Teknik analisis data dengan melalui analisis jalur (path analysis) menggunakan software Smart-PLS. Konten video yang menarik dan mampu menggambarkan manfaat serta keunggulan-keunggulan produk akan mampu membuat konsumen melakukan keputusan pembelian. Hasil penelitian menunjukkan konten video marketing berpengaruh positif dan signifikan bagi konsumen dalam melakukan keputusan pembelian produk sepatu di platform pembelanjaan online. display produk sepatu yang ditampilkan cukup menarik dan mampu menarik minat konsumen dalam melakukan pembelian. Media sosial dengan berbagai fiturnya mampu mempengaruhi motivasi konsumen dalam hal minat beli. Online Customer Review yang positif terbukti mampu mempengaruhi konsumen dalam keputusan pembelian. konten video yang berkualitas, informatif dan menarik mampu meningkatkan review positif dari konsumen yang berdampak pada peningkatan keputusan pembelian produk sepatu. display produk dalam bentuk visual yang ditampilkan belum mampu meningkatkan review positif dari konsumen yang kurang berdampak pada terjadinya keputusan pembelian produk sepatu. pemasaran produk sepatu melalui media sosial, kurang mampu meningkatkan review positif dari konsumen dan tidak berdampak pada keputusan pembelian produk sepatu. Kata Kunci: Konten Marketing; Pembelian Online Produk Sepatu; Customer Review.
Pengaruh Kapasitas Digital Marketing Terhadap Orientasi Kewirausahaan dan Kinerja Pemasaran UMKM Hasan, Adnan
SEIKO : Journal of Management & Business Vol 6, No 2.1 (2023)
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v6i2.6194

Abstract

Penelitian ini adalah penelitian deskriptif kuantitatif. Metode pengumpulan data yang digunakan dalam penelitian ini adalah melalui kuisioner dan wawancara. Populasi dalam penelitian ini adalah UMKM yang berada di Kota Parepare. Pada penelitian ini, jumlah minimal sampel yang dipakai adalah 10 kali dari jumlah seluruh variable laten pada model jalur atau 10 kali dari jumlah indikator. Total sampel dalam penelitian ini adalah 121 sampel UMKM. Teknik analisis yang digunakan adalah path analysis dengan bantuan software SmartPLS 3.0. Hasil penelitian menunjukkan pada pengaruh secara langsung (direct effect), kapabilitas digital marketing berpengaruh positif dan signifikan terhadap orientasi kewirausahaan, sedangkan Aset digital marketing tidak berpengaruh terhadap orientasi kewirausahaan. Pada pengaruh secara tidak langsung (indirect effect), kapabilitas digital marketing melalui orientasi kewirausahaan sebagai variabel intervening berpengaruh secara positif dan signifikan terhadap kinerja pemasaran UMKM, sedangkan aset digital marketing melalui orientasi kewirausahaan sebagai variabel intervening tidak berpengaruh terhadap kinerja pemasaran. Kata Kunci: Kapasitas Digital Marketing; Orientasi Kewirausahaan; Kinerja Pemasaran.
PEMANFAATAN ALOKASI DANA DESA TERHADAP PEMBERDAYAAN MASYARAKAT DAN KELEMBAGAAN DESA Ishak, Muhammad; Hasan, Adnan
Bongaya Journal of Research in Accounting (BJRA) Vol. 3 No. 1 (2020): Bongaya Journal of Research in Accounting
Publisher : STIEM BONGAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37888/bjra.v3i1.206

Abstract

This study aims to help resolve the problems contained in the management of the Village Fund Allocation (ADD), so that issues regarding the management of the Village Fund Allocation (ADD) can prove and explain the strategic plans and objectives that have been planned and established by government organizations run according to planning or initial objectives effectively and efficiently. This study shows that the system for utilizing village fund allocations in community empowerment, there are four empowerment activities that are realized, such as management of public health services, education and culture, community empowerment cadres, and community empowerment cadre training. The system of utilizing the allocation of village funds in village institutions there are four institutional activities that have been realized such as the organization of peace and order, fostering religious harmony, fostering Empowerment of Family Welfare and dasawisma, and fostering the institution of youth organizations.
Ustadzah Oki Setiana Dewi's Personal Branding Strategy on YouTube Social Media: Impact on Increasing the Popularity and Credibility of Digital Da'wah Munawwarah, Munawwarah; Syam, Muh. Taufiq; Nurhikmah, Nurhikmah; Hasan, Adnan
Jurnal Kajian Manajemen Dakwah Vol 7 No 1 (2025): Jurnal Kajian Manajemen Dakwah
Publisher : Institut Agama Islam Negeri Parepare

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35905/jkmd.v7i1.14999

Abstract

This study aims to analyze the personal branding strategy of Ustadzah Oki Setiana Dewi on YouTube and its impact on the increase in popularity and credibility of digital da'wah. The research method used in this study is a case study with a qualitative approach, analyzing the content uploaded by Ustadzah Oki Setiana Dewi and her interactions with the audience. The results show that Ustadzah Oki Setiana Dewi’s personal branding is consciously and consistently built through various types of da'wah content relevant to everyday life, including religious lectures, routine studies, and personal vlogs. Additionally, her closeness to the audience, especially through comments, live streaming, and Q&A sessions, gives the impression that she is an approachable and empathetic figure. The impact of the personal branding built is an increase in the popularity and credibility of digital da’wah, reflected in a surge in followers and audience trust in the da’wah content shared. This study implies that consistency in building an authentic self-image and close interaction with the audience can expand the reach of digital da’wah and strengthen the credibility of da’i.
The Influence of Brand and Country of Origin on Mobile Phone Purchasing Decisions Hasan, Adnan
Advances in Business & Industrial Marketing Research Vol. 1 No. 2 (2023): February - May
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/abim.v1i2.78

Abstract

The background of this research is the increasing number of mobile phone brands circulating with different specifications and originating from other countries; public perceptions regarding brands and country of origin also influence a person's purchase of something, including the purchase of a mobile phone. In making mobile phone purchasing decisions, one is controlled by the brand and the country of origin. This study aimed to determine the effect of brand and country of origin on consumer attitudes toward choosing mobile phones for Institut Agama Islam Negeri Parepare students. The sample that became the object of research was 100 students. The analytical method used in this study is multiple linear regression with the help of the SPSS 23 application. This study's results indicate a significant influence between brands and country of origin on consumer attitudes toward choosing mobile phones for Institut Agama Islam Negeri Parepare students. The country-of-origin variable is the most important factor influencing consumer attitudes in selecting mobile phones.
Family Businesses and Succession Planning: An Analytical Approach Hasan, Adnan
Vifada Management and Digital Business Vol. 1 No. 2 (2024): July - December
Publisher : Yayasan Vifada Cendikia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70184/kwonkon232

Abstract

This study explores the complex interplay of psychological, emotional, and cultural factors in succession planning within family businesses, aiming to provide insights and strategies for effective leadership transitions. The research employs a mixed-methods approach, integrating qualitative interviews with family business leaders and quantitative surveys of 300 family businesses. This design allows for a comprehensive analysis of the determinants of successful succession planning. The findings highlight the critical roles of psychological readiness and emotional commitment in succession processes. Leaders' willingness to relinquish control and successors' emotional investment were pivotal for smooth transitions. Cultural differences also significantly influenced succession practices, with Western businesses favoring formalized, merit-based approaches and Eastern businesses emphasizing family harmony. The study underscores the importance of continuous succession planning and inclusive decision-making processes. The study's insights inform practical strategies for family business owners, advisors, and policymakers. Emphasizing early involvement and mentorship, culturally sensitive practices, and continuous planning can enhance the effectiveness of succession planning, ensuring the long-term sustainability of family businesses.
Analisis Penerapan Akad Murabahah dalam Pembiayaan Konsumtif di Bank Syariah Hasan, Adnan; Majid, Jamaluddin
Al Rikaz: Jurnal Ekonomi Syariah Vol 4 No 1 (2025): Al Rikaz: Jurnal Ekonomi Syariah
Publisher : Program Studi Ekonomi Syariah IAIN Parepare

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35905/rikaz.v4i1.15343

Abstract

This study aims to analyze the implementation of the murabahah contract in consumer financing at Bank Syariah Indonesia (BSI) by examining its compliance with PSAK 102, transparency of margins, and the determining factors affecting financing performance and risk. Using a qualitative descriptive-analytical approach, the research collected data through in-depth interviews, observations, and document analysis involving financing officers, customers, and members of the Sharia Supervisory Board (DPS). The findings reveal that the implementation of murabahah at BSI generally complies with the formal requirements of PSAK 102; however, a gap remains between administrative compliance (compliance by design) and substantive transparency (compliance by evidence), particularly in documenting cost prices, margins, and disclosure of payment terms. Furthermore, bank-specific factors such as the Financing to Deposit Ratio (FDR), Third Party Funds (DPK), Non-Performing Financing (NPF), and operational efficiency significantly influence the growth and quality of murabahah financing. The study also finds that customers’ perception of fairness in margin determination and the supervisory role of the DPS are critical in fostering public trust and maintaining the stability of the Islamic financial system. The research implies that strengthening evidence-based PSAK 102 implementation, enhancing Islamic corporate governance, and improving Islamic financial literacy are essential to promote transparency, fairness, and sustainability in murabahah-based consumer financing in Indonesia
Co-Authors Ahmad Yusdarwin Waworuntu Chair, Ummul Hamid, Nur Asia Hamka Hamka, Hamka Jamaluddin Majid Muhammad Ishak Nurhikmah Nurhikmah Otoluwa, Narto Irawan Raden Mohamad Herdian Bhakti Sarnawiah, Sarnawiah Syam, Muh. Taufiq