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All Journal Farabi Jurnal Kajian Manajemen Dakwah
Syam, Muh. Taufiq
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Religion Humanities

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Enhancing Customer Loyalty through Customer Relationship Management (CRM) Implementation Samrah, Samrah; Nurkidam, A.; Syam, Muh. Taufiq; Haramain, Muhammad; Asmar, Afidatul
Jurnal Kajian Manajemen Dakwah Vol 7 No 1 (2025): Jurnal Kajian Manajemen Dakwah
Publisher : Institut Agama Islam Negeri Parepare

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35905/jkmd.v7i1.14993

Abstract

This study aims to analyze the implementation form and identify the opportunities and challenges of applying Customer Relationship Management (CRM) in an effort to maintain and increase customer loyalty at PT. Ranum Jaya Abadi, a Hajj and Umrah travel agency in Sidrap Regency. The research uses a qualitative approach with a case study method. Data was collected through observation, in-depth interviews with management, staff, and customers, as well as documentation studies. The results show that CRM implementation is carried out through three main stages: identification of customer needs, increasing loyalty through sincere and personal service, and maintaining relationships through sustainable interaction. CRM opportunities lie in the use of digital technology for market mapping, operational efficiency, and service personalization. The main challenges are adaptation to rapid technological changes, data management complexity, and the need for human resource development. This study concludes that CRM implemented with Islamic communication principles (Shiddiq, Amanah, Tabligh, Fathonah) and local Pangngaderreng values is effective in building customer loyalty.
Ustadzah Oki Setiana Dewi's Personal Branding Strategy on YouTube Social Media: Impact on Increasing the Popularity and Credibility of Digital Da'wah Munawwarah, Munawwarah; Syam, Muh. Taufiq; Nurhikmah, Nurhikmah; Hasan, Adnan
Jurnal Kajian Manajemen Dakwah Vol 7 No 1 (2025): Jurnal Kajian Manajemen Dakwah
Publisher : Institut Agama Islam Negeri Parepare

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35905/jkmd.v7i1.14999

Abstract

This study aims to analyze the personal branding strategy of Ustadzah Oki Setiana Dewi on YouTube and its impact on the increase in popularity and credibility of digital da'wah. The research method used in this study is a case study with a qualitative approach, analyzing the content uploaded by Ustadzah Oki Setiana Dewi and her interactions with the audience. The results show that Ustadzah Oki Setiana Dewi’s personal branding is consciously and consistently built through various types of da'wah content relevant to everyday life, including religious lectures, routine studies, and personal vlogs. Additionally, her closeness to the audience, especially through comments, live streaming, and Q&A sessions, gives the impression that she is an approachable and empathetic figure. The impact of the personal branding built is an increase in the popularity and credibility of digital da’wah, reflected in a surge in followers and audience trust in the da’wah content shared. This study implies that consistency in building an authentic self-image and close interaction with the audience can expand the reach of digital da’wah and strengthen the credibility of da’i.
Dari Ulama Ke Internet: Pergeseran Sumber Dakwah di Era Digital Kango, Andries; Syam, Muh. Taufiq; Mahmuddin, Mahmuddin; Fata, Ahmad Khoirul
Farabi Vol 21 No 2 (2024): Farabi
Publisher : LPPM IAIN Sultan Amai Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30603/jf.v21i2.5147

Abstract

This article discusses the transformation of dakwah (Islamic preaching) from conventional methods to digital, known as cyberdakwah, in the modern era. Digital dakwah has become a global phenomenon by leveraging internet technology, allowing Islamic messages to be spread more widely and efficiently. Society now has easier access to religious information through social media and search engines like Google, which has replaced the traditional role of scholars in providing religious knowledge. This phenomenon leads to a paradigm shift in acquiring dakwah knowledge, moving from religious scholars and institutions to digital platforms. The article examines the impact of this shift, including the incommensurability between knowledge from scholars and Google, as well as the sudden change in the patterns of seeking religious information. While cyberdakwah holds great potential, challenges arise regarding the superficiality of messages and the lack of personal connection between the preacher and the audience. Therefore, integrating digital and conventional dakwah is seen as essential to ensure that dakwah messages are received more deeply and responsibly.
Optimalisasi Peran Pasukan Amal Sholeh (PASKAS): Strategi Sosialisasi Gerakan Infak Beras di Kota Parepare Zubayr, Muh; A. Nurkidam; Syam, Muh. Taufiq; Iskandar; Mutmainnah, A. Nurul
Jurnal Kajian Manajemen Dakwah Vol 7 No 1 (2025): Jurnal Kajian Manajemen Dakwah
Publisher : Institut Agama Islam Negeri Parepare

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35905/jkmd.v7i1.15027

Abstract

Pasukan Amal Sholeh (PASKAS) is a humanitarian social movement focused on assisting the underprivileged, orphans, Quran memorizers, and those in need of support in the path of Allah (fii sabilillah), with its rice donation program being one of its main initiatives. This study aims to analyze the strategies used by PASKAS to socialize the rice donation movement, as well as to identify the supporting and inhibiting factors in its implementation. Using personal communication theory, Max Weber's social action movement theory, and dakwah bil hall, this qualitative research employs observation, interviews, and documentation methods, with data analysis techniques including data reduction, presentation, and conclusion drawing. The results show that PASKAS' socialization strategy in Parepare City has been successful, with an approach targeting institutions, schools, religious study groups (majelis taklim), and crowded places. Supporting factors include the openness of institutions to cooperate, while inhibiting factors involve the limited number of PASKAS members. The impact of this socialization is an increase in the number of foster parents joining the movement
Co-Authors A. Nurkidam A. Nurul Mutmainnah, A. Nurul Ahmad Khoirul Fata Andries Kango Asmar, Afidatul Hasan, Adnan ISKANDAR Mahmuddin Mahmuddin Muhammad Haramain Nurhikmah Nurhikmah Nurkidam, A. Raden Mohamad Herdian Bhakti Samrah, Samrah Zubayr, Muh