Article Per Year (5 Year)
p-Index From 2020 - 2025
0.778
P-Index
This Author published in this journals
All Journal Madani: Multidisciplinary Scientific Journal Neraca Manajemen, Akuntansi, dan Ekonomi Commodities, Journal of Economic and Business
Suwasono, Edy
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Physics Public Health Social Sciences Other

Published : 4 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Madani: Multidisciplinary Scientific Journal

 1 
Pengaruh Promosi Online, Desain Kemasan, dan Inovasi Produk Terhadap Keputusan Pembelian Pada UMKM Keripik Tempe A-Syifa Manisrenggo Kota Kediri ; Suwasono, Edy; Sutapa, Heru
Madani: Jurnal Ilmiah Multidisiplin Vol 3, No 3 (2025): April 2025
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.15279082

Abstract

This research aims to determine the influence of online promotions, packaging design and product innovation on purchasing decisions in MSMEs of A-syifa Manisrenggo Tempe Chips, Kediri City. The variables in this research are Online Promotion (X1), Packaging Design (X2), Product Innovation (X3), and Purchase Decision (Y). The location of this research is the UMKM Tempe Chips A-syifa Manisrenggo, Kediri City. Data collection techniques include interviews, observation, literature study, and questionnaires. The number of samples in this study was 94 respondents. The analysis used uses quantitative methods with SPSS version 22 software program analysis. The analysis techniques used are validity test, reliability test, linearity test, classical assumption test, multiple linear regression analysis, t test (partial), f test (simultaneous), and coefficient of determination. Based on the results of multiple linear regression statistical tests in this research, it shows that there is an influence between Online Promotion (X1), Packaging Design (X2), and Product Innovation (X3) simultaneously on Purchasing Decisions (Y). These results can be seen from Sig. F is 0.000 < 0.05 which means that Ha is accepted and Ho is rejected. It is known that the coefficient of determination R2 is 0.539 or 53.9%. These results show that the contribution of the independent variable to the dependent variable is 53.9% and the remaining 46.1% is influenced by other variables not examined in this research.
Co-Authors Listyani, Indah Nur Litta, Hayyu Lailly Ramadhani, Febri Salim, Helmi Agus Sutapa, Heru