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All Journal Madani: Multidisciplinary Scientific Journal Neraca Manajemen, Akuntansi, dan Ekonomi Commodities, Journal of Economic and Business
Suwasono, Edy
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PENGARUH PEMBERIAN INSENTIF DAN PENILAIAN KINERJA TERHADAP PRODUKTIVITAS KERJA KARYAWAN BODY DAN CAT AUTO2000 Ramadhani, Febri; Listyani, Indah; Suwasono, Edy; Salim, Helmi Agus
Commodities, Journal of Economic and Business Vol 3 No 1 (2022): July 2022
Publisher : FKDP (Forum Komunikasi Dosen Peneliti)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59689/commo.v3i1.867

Abstract

The problem that is the focus of this research is the problem only on human resource factors which specifically focus on giving incentives and Performance Appraisal on employee productivity so that this research is expected to not be able to expand from the determined topic. The population in this study were 27 employees who were sampled by the saturated sampling method. The data analysis technique used is validity and reliability test, and multiple linear regression test through SPSS software. Based on the analysis that has been carried out, the results of the research are obtained: (1) Partially giving incentives has a positive and significant influence on the productivity of the work of employees of the Body and Paints of Auto2000 Suharmadji Kediri. (2) Partially the performance appraisal has a positive and significant influence on the work productivity employees Body and Paints of Auto2000 Suharmadji Kediri. (3) Simultaneously giving incentives and evaluating performance has a positive and significant influence on the work productivity of employees in the Body and Paints of Auto2000 Suharmadji Kediri.
PENGARUH CONTENT MARKETING, ONLINE CUSTOMER REVIEW DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN LAUE BURGERBAR KOTA KEDIRI Nur Litta, Hayyu Lailly; Suwasono, Edy; Sutapa, Heru
Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi Vol. 16 No. 1 (2025): Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v16i1.11855

Abstract

Abstract Hayyu Lailly Nur Litta This study aims to determine the effect of content marketing, online customer reviews, and location on purchasing decisions at Laue Burgerbar, Kediri City. The research method used is a quantitative method with a descriptive approach. Data collection in this study was carried out by distributing questionnaires to consumers of Laue Burgerbar, Kediri City and calculated using the SPSS Version 25 application. Data analysis techniques used include Validity Test, Reliability Test, Classical Assumption Test, Multiple Linear Regression Analysis, t-test, F-test, and R2 Determination Coefficient Test. In the Validity Test, it is known that all question items (X1, X2, X3 and Y) have a significance value of 0.000 <0.05 so that each variable is declared valid. Then in the Reliability Test, each variable is declared reliable because it has a Cronbach's Alpha value> 0.60. Then in the t-test it is known that the content marketing variables (X1), online customer reviews (X2), and Location (X3) have a significance value of 0.000 <0.05 so that the three variables partially have a significant effect on purchasing decisions. Then in the F-test it shows that the results of the significance value are 0.000 <0.05 which indicates that content marketing, online customer reviews, and Location have a simultaneous effect on consumer purchasing decisions at Laue Burgerbar, Kediri City. Keywords: Content Marketing, Online Customer Review, Location, Consumer Purchasing Decisions Abstrak Hayyu Lailly Nur Litta Penelitian ini bertujuan untuk mengetahui pengaruh content marketing, online customer review, dan Lokasi terhadap keputusan pembelian pada Laue Burgerbar Kota Kediri. Metode penelitian yang digunakan adalah metode kuantitatif dengan pendekatan deskriptif. Pengumpulan data pada penelitian ini dilakukan dengan penyebaran kuesioner kepada konsumen Laue Burgerbar Kota Kediri dan dihitung menggunakan aplikasi SPSS Versi 25. Teknik analisis data yang digunakan antara lain Uji Validitas, Uji Reliabilitas, Uji Asumsi Klasik, Analisis Regresi Linier Berganda, Uji t, Uji F, dan Uji Koefisien Determinasi R2 . Pada Uji Validitas diketahui bahwa seluruh item pertanyaan (X1 , X2, X3 dan Y) memiliki nilai signifikansi sebesar 0,000 < 0,05 sehingga masing-masing variabel dinyatakan valid. Kemudian pada Uji Reliabilitas masing-masing variabel dinyatakan reliabel karena memiliki nilai Aplha Cronbach’s > 0,60. Kemudian pada Uji t diketahui bahwa variabel content marketing (X1), online customer review (X2), dan Lokasi (X3) memiliki nilai signifikansi 0,000 < 0,05 sehingga ketiga variabel tersebut secara parsial berpengaruh signifikan terhadap keputusan pembelian. Lalu pada Uji F menunjukkan bahwa hasil nilai signifikansinya 0,000 < 0,05 yang menunjukkan bahwa content marketing, online customer review, dan Lokasi berpengaruh secara simultan terhadap keputusaan pembelian konsumen padaLaue Burgerbar Kota Kediri. Kata Kunci : Content Marketing, Online Customer Review, Lokasi, Keputusan Pembelian Konsumen
PENGARUH PEMBERIAN INSENTIF DAN PENILAIAN KINERJA TERHADAP PRODUKTIVITAS KERJA KARYAWAN BODY DAN CAT AUTO2000 Ramadhani, Febri; Listyani, Indah; Suwasono, Edy; Salim, Helmi Agus
Commodities, Journal of Economic and Business Vol. 3 No. 1 (2022): July 2022
Publisher : FKDP (Forum Komunikasi Dosen Peneliti)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59689/commo.v3i1.867

Abstract

The problem that is the focus of this research is the problem only on human resource factors which specifically focus on giving incentives and Performance Appraisal on employee productivity so that this research is expected to not be able to expand from the determined topic. The population in this study were 27 employees who were sampled by the saturated sampling method. The data analysis technique used is validity and reliability test, and multiple linear regression test through SPSS software. Based on the analysis that has been carried out, the results of the research are obtained: (1) Partially giving incentives has a positive and significant influence on the productivity of the work of employees of the Body and Paints of Auto2000 Suharmadji Kediri. (2) Partially the performance appraisal has a positive and significant influence on the work productivity employees Body and Paints of Auto2000 Suharmadji Kediri. (3) Simultaneously giving incentives and evaluating performance has a positive and significant influence on the work productivity of employees in the Body and Paints of Auto2000 Suharmadji Kediri.
Pengaruh Promosi Online, Desain Kemasan, dan Inovasi Produk Terhadap Keputusan Pembelian Pada UMKM Keripik Tempe A-Syifa Manisrenggo Kota Kediri ; Suwasono, Edy; Sutapa, Heru
Madani: Jurnal Ilmiah Multidisiplin Vol 3, No 3 (2025): April 2025
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.15279082

Abstract

This research aims to determine the influence of online promotions, packaging design and product innovation on purchasing decisions in MSMEs of A-syifa Manisrenggo Tempe Chips, Kediri City. The variables in this research are Online Promotion (X1), Packaging Design (X2), Product Innovation (X3), and Purchase Decision (Y). The location of this research is the UMKM Tempe Chips A-syifa Manisrenggo, Kediri City. Data collection techniques include interviews, observation, literature study, and questionnaires. The number of samples in this study was 94 respondents. The analysis used uses quantitative methods with SPSS version 22 software program analysis. The analysis techniques used are validity test, reliability test, linearity test, classical assumption test, multiple linear regression analysis, t test (partial), f test (simultaneous), and coefficient of determination. Based on the results of multiple linear regression statistical tests in this research, it shows that there is an influence between Online Promotion (X1), Packaging Design (X2), and Product Innovation (X3) simultaneously on Purchasing Decisions (Y). These results can be seen from Sig. F is 0.000 < 0.05 which means that Ha is accepted and Ho is rejected. It is known that the coefficient of determination R2 is 0.539 or 53.9%. These results show that the contribution of the independent variable to the dependent variable is 53.9% and the remaining 46.1% is influenced by other variables not examined in this research.
Co-Authors Listyani, Indah Nur Litta, Hayyu Lailly Ramadhani, Febri Salim, Helmi Agus Sutapa, Heru