Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Benefit: Jurnal Manajemen dan Bisnis AL-TANZIM : JURNAL MANAJEMEN PENDIDIKAN ISLAM
Nasih, Muhammad
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Influencer dan Strategi Penjualan: Studi Netnografi pada Pengguna Jasa Selebgram sebagai Media Promosi Nasih, Muhammad; Susanto, Otto Masyad; Fanshury, Abdul Roziq; Hermawan, Sigit
Benefit: Jurnal Manajemen dan Bisnis Volume 5 No 2 Desember 2020
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/benefit.v5i2.11305

Abstract

The business is undergoing many changes including the media used as promotion. The existence of advertisements on television began gradually abandoned and shifted to a new strategy, namely advertising on social media. The rapid growth of social media users in Indonesia has become one of the factors in the change. This study aims to determine the extent of the impact of using influencers as a promotion strategy on social media, especially Instagram. This study uses a qualitative netnographic method by collecting data through observation of social media accounts and in-depth interviews from informants. The results of this study include illustrating that there are positive and negatif impacts from the use of influencer services. Companies must be smart in choosing influencers that are in line with product segmentation, price, and influencer's background because people are now getting smarter at making purchases.  
Engaging Generation Z: Marketing Innovations in Islamic Boarding Schools for Sustainability Aimah, Siti; Nasih, Muhammad; Wafiroh, Nihayatul; Fakhruddin, Fathiyah Mohd
JURNAL AL-TANZIM Vol 8, No 3 (2024)
Publisher : Nurul Jadid University, Probolinggo, East Java, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/al-tanzim.v8i3.8691

Abstract

This study aims to analyze the strategy of Islamic boarding schools in marketing education amidst the onslaught of educational competition that utilizes digital technology by non-Islamic boarding school educational institutions and to find the unique marketing values of Islamic boarding schools that have made them survive until now. The approach used is qualitative with a case study type. Data collection is done through interviews, observations, and documentation. The analysis uses three interactive models: reduction, presentation, data depiction, and conclusion. The study results show that educational marketing is done by dominating social media, sharing information, activities, and achievements, and holding online registration. In addition, digital marketing is also carried out by managing websites and social media. These findings indicate that implementing a curriculum that focuses on students’ competence can be a model of adaptation for other Islamic boarding schools and influence educational marketing trends by directing strategies toward digital, increasing competitiveness, and preparing students to face future challenges. This Islamic boarding school also carries out digital content relevance in the form of graphic design training activities, applications, and creative videos and films.
Co-Authors Fakhruddin, Fathiyah Mohd Fanshury, Abdul Roziq Mustaqfirin, Muhammad Rizki Nihayatul Wafiroh Sigit Hermawan Siti Aimah Susanto, Otto Masyad