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All Journal Benefit: Jurnal Manajemen dan Bisnis AL-TANZIM : JURNAL MANAJEMEN PENDIDIKAN ISLAM Journal of Quality Assurance in Islamic Education (JQAIE) TARBIYATUNA : Jurnal Kajian Pendidikan, Pemikiran dan Pengembangan Lembaga Pendidikan Islam
Nasih, Muhammad
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Other

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Influencer dan Strategi Penjualan: Studi Netnografi pada Pengguna Jasa Selebgram sebagai Media Promosi Nasih, Muhammad; Susanto, Otto Masyad; Fanshury, Abdul Roziq; Hermawan, Sigit
Benefit: Jurnal Manajemen dan Bisnis Volume 5 No 2 Desember 2020
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/benefit.v5i2.11305

Abstract

The business is undergoing many changes including the media used as promotion. The existence of advertisements on television began gradually abandoned and shifted to a new strategy, namely advertising on social media. The rapid growth of social media users in Indonesia has become one of the factors in the change. This study aims to determine the extent of the impact of using influencers as a promotion strategy on social media, especially Instagram. This study uses a qualitative netnographic method by collecting data through observation of social media accounts and in-depth interviews from informants. The results of this study include illustrating that there are positive and negatif impacts from the use of influencer services. Companies must be smart in choosing influencers that are in line with product segmentation, price, and influencer's background because people are now getting smarter at making purchases.  
STRATEGI WAKIL KEPALA SEKOLAH BIDANG SARPRAS DALAM MENINGKATKAN MUTU PEMBELAJARAN Nasih, Muhammad; Mustaqfirin, Muhammad Rizki
Jurnal Tarbiyatuna: Jurnal Kajian Pendidikan, Pemikiran dan Pengembangan Pendidikan Islam Vol. 3 No. 2 (2022): Desember 2022
Publisher : Institut Agama Islam Darussalam Blokagung Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30739/tarbiyatuna.v3i2.1935

Abstract

Penelitian ini menggunakan pendekatan kualitatif yang dilihat melalui sudut pandang pendidikan dengan menggunakan instrumen pengumpulan data wawancara, observasi dan dokumentasi. Penelitian ini berupaya mendeskripsikan secara utuh “strategi wakil kepala sekolah bidang sarana dan prasarana dalam meningkatkan mutu pembelajaran di SMK Darussalam Blokagung”. Desain penelitian ini berjenis deskriptif yaitu penelitian yang berusaha mendeskripsikan suatu gejala, peristiwa, kejadian yang terjadi saat sekarang. Adapun analisisnya menggunakan interaktif tiga model teori Miles and Huberman yakni: reduksi data, penyajian data, penggambaran hasil penelitian dan kesimpulan. Hasil penelitian menunjukkan bahwa strategi yang diterapkan adalah : (1) Pengadaan dan perencanaan sarana dan prasarana dengan tujuan agar mengetahui semua kebutuhan sarana dan prasarana sekoah, direncanakan sejak awal tahun dengan melihat hasil evaluasi pada tahun sebelumnya; (2) Pendistribusian sarana dan prasarana dengan cara menyeleksi sesuai kebutuhan, selanjutnya barang yang dibeli kemudian disalurkan kepada tiap program jurusana dan kelas; (3) Penggunaan dan pemeliharaan sarana dan prasarana disesuaikan dengan kebutuhan guru dan siswa, ada tat tertib yang harus dipatuhi, diserahkan pada masing-masing program jurusan dan kelas; (4) Inventaris sarana dan prasarana yaitu ada staf semdiri yang diberi tugas untuk pencatatan barang yang telah diadakan; (5) Penghapusan sarana dan prasarana dengan terlebih dahulu membuat berita acara kepada kepala sekolah, dilakukan karena sarana dan prasarana tersebut sudah rusak; (6) Usaha-usaha yang dilakukan yakni mempunyai tenaga administrasi yang ahli dan bagus, adanya dukungan dari warga sekolah. Hal tersebut juga menunjukkan kinerjanya dalam mewujudkan mutu pembelajaran, karena pemenuhan sarana dan prasana pendidikan menjadikan kenyamanan dalam aktivitas pembelajaran serta memotivasi siswa berprestasi.
Engaging Generation Z: Marketing Innovations in Islamic Boarding Schools for Sustainability Aimah, Siti; Nasih, Muhammad; Wafiroh, Nihayatul; Fakhruddin, Fathiyah Mohd
JURNAL AL-TANZIM Vol 8, No 3 (2024)
Publisher : Nurul Jadid University, Probolinggo, East Java, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/al-tanzim.v8i3.8691

Abstract

This study aims to analyze the strategy of Islamic boarding schools in marketing education amidst the onslaught of educational competition that utilizes digital technology by non-Islamic boarding school educational institutions and to find the unique marketing values of Islamic boarding schools that have made them survive until now. The approach used is qualitative with a case study type. Data collection is done through interviews, observations, and documentation. The analysis uses three interactive models: reduction, presentation, data depiction, and conclusion. The study results show that educational marketing is done by dominating social media, sharing information, activities, and achievements, and holding online registration. In addition, digital marketing is also carried out by managing websites and social media. These findings indicate that implementing a curriculum that focuses on students’ competence can be a model of adaptation for other Islamic boarding schools and influence educational marketing trends by directing strategies toward digital, increasing competitiveness, and preparing students to face future challenges. This Islamic boarding school also carries out digital content relevance in the form of graphic design training activities, applications, and creative videos and films.
Quality Assurance System of Pesantren As Branding In The Era Society 5.0 Era Aimah, Siti; Nasih, Muhammad
Journal of Quality Assurance in Islamic Education (JQAIE) Vol. 3 No. 2 (2023): Journal of Quality Assurance in Islamic Education (JQAIE)
Publisher : Institut Agama Islam Negeri Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47945/jqaie.v3i2.1196

Abstract

This research aims to find a model of pesantren quality assurance system that impacts improving branding in the era of society 5.0. The research method used is a qualitative approach with a case study type with an interactive analysis of three models. The research results show that in the era of society 5.0, pesantren as educational institutions require branding using a quality assurance system like non-pesantren educational institutions because the current academic competition does not only rely on the unique characteristics that characterize pesantren but also builds a quality assurance system so that quality targets are achieved. According to or exceeding national education standards, it can be measured, as is done by the Pesantren Darussalam Blokagung Banyuwangi, which is a model for Islamic educational institutions that focus on improving quality as innovation and capital to compete at national and international levels.
Co-Authors Fakhruddin, Fathiyah Mohd Fanshury, Abdul Roziq Mustaqfirin, Muhammad Rizki Nihayatul Wafiroh Sigit Hermawan Siti Aimah Susanto, Otto Masyad