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Journal : Jurnal Ilmiah Pangabdhi

Upaya Meningkatkan Pemasaran Digital UKM Sekar Madu Melalui Pemanfaatan Teknologi Digital Dengan Video Branding Ariwangsa, I G. N Oka; Apriliani, Ni Putu Mia; Laksmi, Kadek Wulandari; Putra, Komang Satria Wibawa
Jurnal Ilmiah Pangabdhi Vol 9, No 2: Oktober 2023
Publisher : LPPM Universitas Trunojoyo Madura

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Abstract

Due to the impact of the COVID-19 pandemic and less than optimal management of digital marketing strategies, Sekar Madu SMEs experienced a decrease in sales volume and decreased revenue. Therefore, the solution that can be offered to the owner is to use digital marketing strategies through social media and utilize digital technology by making branding videos at Sekar Madu SMEs to support digital marketing in the hope of increasing sales volume and profits. This community service activity aims to help the owner of Sekar Madu SMEs in terms of improving their business marketing through social media by utilizing digital technology, namely making branding videos that will help introduce a product in a wider range through social media, to increase sales volume and profits. The methods used in community service activities are observation, interviews, and documentation in the form of applying digital technology by making branding videos. The result of this community service activity is that the owners of Sekar Madu SMEs begin to understand current, correct and effective branding, promotion or marketing strategies, and have the awareness to continue to innovate in terms of digital promotion or marketing through social media.
Co-Authors Adnyani, Ni Putu Mita Andistan, Ignacia Betrya Apriliani, Ni Putu Mia Aris Widiana, Ngakan Putu Ariwangsa, I G. N. Oka Ariwangsa, I G.N. Oka Bhargawa, Dewi Andjani Angellina Chintia Camilo Desak Made Sukarnasih Dewa Ayu Rina Dewi Paramitha Dewi, Made Risma Dewi, Putu Purnama Endita, Ni Kadek Citra Ernawati, Ni Luh Felita, Thea Gusi Putu Lestara Permana Gusti Putu Lestara Permana I G. N. Oka Ariwangsa I G. N. Oka Ariwangsa I G. N.O. Ariwangsa I Gede Harry Ramanda Sujana I Gusti Ayu Dhani Handita I Gusti Ayu Mas Rosita Dewi I Kadek Dwi Fajar Swastika I Komang Didi Kariana I Made Yoga Dwipayana Putra I Putu Gede Sulaksana Adi Putra I Putu Nadha Ambara Putra Ida Ayu Ratih Dharmayanti Tatwa IGN Oka Ariwangsa Indriyati Indriyati Kadek Krisna Saputra Komang Setiawan Komang Widhya Sedana Putra P Lely Anggreyni Jawak Made Adika Pradnya Paramita Astawan Mahadhika Feryo Gotama Maitri, Wayan Sri Manu, Aprita Susanti Martina Angelica Oktaviani Damai Naraswari , Ida Ayu Yogi Ni Kadek Anggiyely Sritania Ni Komang Ayulyantari Ni Luh Yulyana Dewi Ni Made Ari Puspita Dewi, Ni Made Ari Puspita Ni Made Dwipayanti Ni Made Lira Amerti Putri Darsana Ni Putu Budiadnyani Ni Putu Early Pradnya Suarnitha Ni Wayan Eva Angellina Ni Wayan Lasmi Niron, Vernanda Christine Novianti, Mega Putri Eka Pandea Bagus Adnyanaesa Permana, Gusti Putu Lestara Permana, Putu Indra Putra, Komang Satria Wibawa Putri, Ni Putu Ayu Sriniken Dhamayanti Putri, Putu Wahyu Cahyani Putu Eka Rumadana Putu Indra Permana Putu Pande R. Aprilyani Dewi Putu Sri Arta Jaya Kusuma Rumadana, Putu Eka Septianee, Putu Ditha Setligt, Eileen Vridynia Sianipar, Arsia Dondania Suci Artini, Ni Kadek Suwardyanba, Gede Irfan Swardyani, Winda Trisna, Ni Nyoman Putri Bulan Yasa, I Gede Pradnyana Antara Yuuka Narita Putri, Ni Made