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All Journal Jurnal Mitra Manajemen JURNAL MANAJEMEN BISNIS JURNAL LENTERA BISNIS Jurnal Informatika Ekonomi Bisnis Jurnal Ilmu Ekonomi Manajemen dan Akuntansi Golden Ratio of Mapping Idea and Literature Format Innovative: Journal Of Social Science Research Jurnal Informatika Ekonomi Bisnis Journal of Innovative and Creativity Jurnal Ilmiah Nusantara Jurnal Cendekia Ilmiah
Arista, Roynaldi
Universitas Bina Sarana Informatika
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Journal : JURNAL LENTERA BISNIS

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PENGARUH KUALITAS PRODUK, LIFESTYLE DAN DIGITALISASI TERHADAP KEPUTUSAN PEMBELIAN PRODUK SKINCARE PADA MARKETPLACE SHOPEE DI JAKARTA Rahman, Arif; Ariandi, Fajri; Arista, Roynaldi; Utama, Dani Chandra; Warsono, Warsono
JURNAL LENTERA BISNIS Vol. 14 No. 2 (2025): JURNAL LENTERA BISNIS, MEI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i2.1710

Abstract

The millennial generation in Indonesia today is not only keeping up-to-date with technology, but also with fashion and skincare products. Besides gadgets and fashion, skincare is one of the most sought-after products by the younger generation. This is because it is relatively easy to find and obtain affordable, high-quality skincare products on marketplaces and e-commerce platforms like Shopee. The purpose of this study is to examine and analyze the influence of product quality, lifestyle, and digitalization on purchasing decisions. The research method used was a quantitative approach with accidental sampling, and a sample size of 150 respondents. The results indicate that the variables of product quality, lifestyle, and digitalization have a positive and significant influence on consumer purchasing decisions, both simultaneously and partially.
PENGARUH BRAND IMAGE DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN LE MINERALE DI JAKARTA Rahman, Arif; Ariandi, Fajri; Arista, Roynaldi; Chandra Utama, Dani; Warsono, Warsono
JURNAL LENTERA BISNIS Vol. 15 No. 2 (2026): JURNAL LENTERA BISNIS, Mei 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i2.2296

Abstract

This study aims to analyze the influence of brand image and product quality on purchasing decisions of Le Minerale in Jakarta. In the increasingly competitive bottled water industry, brand image and product quality are important factors that can influence consumer perceptions and purchasing decisions. Brand image in this study refers to consumers’ perceptions of the Le Minerale brand, which are formed through experience, reputation, and trust in the product. Meanwhile, product quality includes aspects such as taste, safety, packaging, and production standards that affect consumer satisfaction. The research method used is a quantitative approach with a survey technique. Data were collected through a questionnaire distributed via Google Forms to consumers in Jakarta who have purchased or consumed Le Minerale products. The results show that brand image has a positive and significant effect on purchasing decisions. In addition, product quality also has a significant influence on purchasing decisions. Simultaneously, both brand image and product quality have a strong effect on increasing consumer purchasing decisions for Le Minerale. The implications of this study indicate that strengthening brand image and improving product quality are important strategies for companies to maintain and increase consumer purchasing decisions in the highly competitive bottled water market.
Co-Authors Arif Rahman Arif Rahman Chandra Utama, Dani Dani Chandra Utama Fajri Ariandi Fitriyanto Fitriyanto Jaka Santosa Jaka Santosa, Jaka Juniarti Eka Murtiadi Murtiadi Rahman, Dany Alif RR. Ella Evrita Hestiandari Syafuddin Syafuddin Tuty Mutiah Warsono Warsono Warsono Warsono