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Analisis Faktor-Faktor yang Mempengaruhi Keputusan Investor dalam Memilih Saham di Pasar Modal Indonesia Angelika Dominique B. Purba; Deasy Arisandy Aruan; Frenky Situmorang
AKUA: Jurnal Akuntansi dan Keuangan Vol. 4 No. 3 (2025): Juli 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/akua.v4i3.5160

Abstract

This study aims to examine the influence of financial literacy, motivation, personal interest, environment, and investor behavior on stock investment decisions. A quantitative approach was employed using a survey method through questionnaires distributed to respondents. The collected data were analyzed using multiple linear regression to determine the partial effect of each independent variable on investment decisions. The results revealed that all independent variables had a significant partial influence on investment decisions. Financial literacy enhances individuals’ ability to make rational investment decisions. Motivation encourages active participation in investment activities. Personal interest contributes to self-confidence and proactive behavior in decision-making. Environmental factors, such as support from family and peers, also shape investment behavior. Furthermore, investor behavior-reflected in risk tolerance, confidence, and decision-making styles-plays a crucial role in determining investment choices. These findings suggest that improving financial literacy, strengthening motivation, fostering personal interest, encouraging a supportive environment, and managing investor behavior can lead to better-informed and more confident investment decisions in the stock market. Ultimately, these efforts can contribute to increased participation and improved outcomes in personal financial management.
Human Resource Capacity Building Through Tour Guide and Tourism Management Training Irvan Rolyesh Situmorang; Yonson Pane; Frenky Situmorang; Sipnarong Kanchawongpaisan; Phan Bao Giang; Novi Indriyani Sitepu
Eastasouth Journal of Effective Community Services Vol 4 No 02 (2025): Eastasouth Journal of Effective Community Services (EJECS)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/ejecs.v4i02.508

Abstract

This community service program was conducted in Pematang Johar Village, Deli Serdang Regency, North Sumatra, which holds strong potential as a community-based tourism destination but faces challenges due to limited human resource capacity. The main objective was to enhance local residents’ knowledge and skills in tourism management and tour guiding. Using a participatory approach, the program involved three stages: observation and problem identification, training and mentoring, followed by evaluation and reflection. The program was collaboratively implemented with local government and community participation. The results indicated improved understanding of tourism management, the emergence of local tourism groups, and growing community awareness of sustainable tourism practices. Overall, this initiative strengthened local capacity toward developing Pematang Johar Village as an independent and sustainable tourism destination.