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All Journal Jurnal Pengabdian Masyarakat IPTEKS Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences BIP'S : Jurnal Bisnis Perspektif Improvement: Jurnal Manajemen dan Bisnis
Panjaitan, Thyophoida W. S.
Universitas Katolik Darma Cendika
Religion Arts Humanities Economics, Econometrics & Finance Social Sciences

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Crisis Management in Managing Hotels in Labuan Bajo During The Covid-19 Pandemic Reynaldo Angga Siagian; Gregorius A. Berybe; Thyophoida W.S. Panjaitan
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 3 (2021): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i3.2190

Abstract

The Covid-19 pandemic at the beginning of 2020 had a significant impact on all types of businesses which resulted in a crisis in all types of businesses in Labuan Bajo, one of which was the hotel industry in Labuan Bajo. The Covid-19 pandemic resulted in the room occupancy rate experiencing a drastic decline, one of which was due to the lack of domestic and foreign tourist visits. This situation requires the hotel industry to revise, innovate, and change its business strategy. This study aims to explore crisis and disaster management for tourism, especially in the hospitality industry by considering a strategic approach from the hotel management perspective. The government and local stakeholders in an effort to grow the hotel industry in Labuan Bajo. One of the strategies carried out by the government in an effort to grow the room occupancy rate is by establishing certification in the hotel industry that establishes health protocols based on Cleanliness (Cleanliness), Health (Health), Safety (Security), and Environment Sustainability (Environmental Sustainability) or CHSE. If it is known that each hotel has implemented and made improvements in terms of service to consumers based on the CHSE, the government will provide subsidies or funds intended for the purchase of tools related to handling COVID 19 in the hotel area. In addition, giving a CHSE Certificate to a hotel will create a feeling of security for consumers to stay at the hotel. The hotel also needs to identify what consumers need and want, as well as consumer behavior patterns, especially during the Covid 19 pandemic which pays attention to cleanliness, health, and sustainability, so hotel management in offering and carrying out hotel operational activities pays attention to the healthy lifestyle of consumers.
Implementation of Experiential Marketing in Tourism Development in East Java Lilik Indrawati; Y. Budi Hermanto; Thyophoida WS Panjaitan
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 1 (2022): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i1.4242

Abstract

East Java has many tourist attractions, including in Magetan, Probolinggo, Batu, Surabaya, and Lamongan. The development of tourist areas in an area can increase regional income. Therefore, a strategy is needed in developing tourism objects through good handling and management from various parties. The purpose of this study was to determine the strategy in developing tourism potential. This study is a qualitative research in which data collection through interviews to 50 informan. The data analysis technique refers to the interactive analysis model developed by Matthew B. Miles and A. Michael Huberman. Based on the results of the study, it can be said that to improve and develop the existence of tourist attractions in Magetan, Batu Probolinggo, Surabaya, and Lamongan, it is necessary to have good and harmonious support and cooperation between the government, entrepreneurs or managers, and the community in an effort to provide attractive and attractive tourist objects support by public services offered such as: cleanliness, security, comfort, availability of facilities and infrastructure, supporting facilities and infrastructure as well as services provided to visitors, because tourists come to a tourist location to be able to have a pleasant experience.
Co-Authors Ani Susanti Sabailaket Berisigep, Mira Junita Gregorius A. Berybe Jeanne Asteria Wawolangi Lilik Indrawati Maria Widyastuti Martinus Sony Erstiawan Mira Junita Berisigep Natanael Natanael Sabailaket, Ani Susanti Siagian, Reynaldo Angga Wartalena Irene Halawa Wendy Shelma Santika Y. Budi Hermanto