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All Journal Jurnal EMT KITA Sains Manajemen:Jurnal Manajemen UNSERA Journal of Economic, Bussines and Accounting (COSTING) JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) J-MAS (Jurnal Manajemen dan Sains) Owner : Riset dan Jurnal Akuntansi Gorontalo Management Research Jurnal Sains Sosio Humaniora Almana : Jurnal Manajemen dan Bisnis JASa (Jurnal Akuntansi, Audit dan Sistem Informasi Akuntansi) Jurnal Mantik JURNAL PENELITIAN EKONOMI DAN AKUNTANSI (JPENSI) Jurnal GeoEkonomi Jurnal Sains Manajemen dan Bisnis Indonesia TRIDARMA: Pengabdian Kepada Masyarakat (PkM) Jurnal Riset Bisnis dan Manajemen Enrichment : Journal of Management EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) Jurnal Scientia Jurnal Pengabdian Masyarakat Nusantara Jurnal Ekonomi Jurnal Abdimas Kartika Wijayakusuma Jurnal Ekonomi Perjuangan (JUMPER) AJAD : Jurnal Pengabdian kepada Masyarakat International Journal of Management Science and Information Technology (IJMSIT) Jurnal Manajemen Formosa Journal of Applied Sciences (FJAS) Jurnal Ilmu Sosial dan Humaniora Paradigma Jurnal Pengabdian Tri Bhakti
Erpurini, Wala
Unknown Affiliation
Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Journal : Jurnal EMT KITA

 1 
Pengaruh Kepuasan Transaksi Online Shopping dan Kepercayaan Konsumen Terhadap Sikap Konsumen E-commerce (Studi Kasus: Pembelian Produk Shopee.co.id pada Karyawan Borma Toserba Bandung) Wala Erpurini; Wapa Samrotul Janah
Jurnal EMT KITA Vol 6 No 2 (2022): JULY-DECEMBER 2022
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v6i2.621

Abstract

This research is meant to determine the effect of online shopping transaction satisfaction and trust on consumer attitudes in E-commerce. The population in this study were employees of Borma Toserba Bandung. The sampling technique used is the census technique because the population is not larger than 100 respondents. Data obtained from the distribution of questionnaires with a total of 56 respondents obtained from employees of borma department store bandung. The analytical method used in this research is descriptive method, and statistical analysis using multiple linear regression analysis, and hypothesis testing using t-test and f-test with a significant level of 5%. The results show that online shopping transaction satisfaction has a significant and positive effect on consumer attitudes in E-commerce, consumer trust has a significant and positive effect on consumer attitudes in E-commerce, and online shopping transaction satisfaction and consumer trust together have a significant and significant effect on consumer attitudes.
The Influence of Brand Image and Price Perceptions on Purchasing Decisions for Wardah Sunscreen Products (Study on Students in Bandung City) Desfitriady; Hardianti; Erpurini, Wala
Jurnal EMT KITA Vol 7 No 4 (2023): OCTOBER 2023
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v7i4.1561

Abstract

This study aims to determine the brand image, price perceptions, and purchasing decisions, and to determine the extent to which brand image and price perceptions influence, both partially and simultaneously purchasing decisions for Wardah sunscreen products for college students in the city of Bandung. The research methods that will be used in this research are a descriptive method and an associative method. In this study, the unit of analysis was individuals, namely students in the city of Bandung who used and purchased Wardah sunscreen products. The sample in this study was 100 people. In this study, the sampling technique used was a non-probability technique with a purposive sampling approach. This study uses multiple analysis methods. From the results of this study, it was seen partially with the significance that there was no effect of brand image on purchasing decisions for Wardah sunscreen products for students in the city of Bandung with a significance value of 0.420 and a magnitude of influence of 2.69%. The price perception variable influences the decision to purchase Wardah sunscreen products for students in the city of Bandung with a significance value of 0.000 and a magnitude of influence of 21.2%. Furthermore, it is seen simultaneously with the significant results that there is an influence of brand image variables and price perceptions on the variable purchase decision of Wardah sunscreen products for students in the city of Bandung with a significance value of 0.000 and a magnitude of influence that is equal to 23.9%.
Pengaruh Harga dan Promosi Terhadap Keputusan Pembelian Pada Marketplace Shopee (Studi Kasus Karyawan Produksi di PT Otto Pharmaceutical Industries) Erpurini, Wala; Farmasih, Sarah; Sutreusna, Dejan; Safitri, Tri Ayu
Jurnal EMT KITA Vol 7 No 4 (2023): OCTOBER 2023
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v7i4.1611

Abstract

This research was conducted in the shopee marketplace. The purpose of this study is to determine how much the influence of price and promotion contributes to purchase decisions both partially and simultaneously in the shopee marketplace. The research method used in this study is a descriptive method with a quantitative approach. This research that becomes the unit of analysis is an individual, namely employees of packaging production PT. Otto Pharmaceutical Industries who has shopped at shopee. The sample in this study amounted to 43 respondents. The analysis method uses multiple linear regression analysis, in addition to testing the validity and reliability of the research instrument. Based on the results of the study showed that there was a significant influence both partially and simultaneously on the independent variables (price and promotion) on (purchase decisions). The implication of this study is that the sellers on shopee are expected to Further increase the feasibility of the price with the quality of the product itself, increase promotions so that they are not less competitive with other competitors so that purchase decisions on the Shopee marketplace always increase.
Pengaruh Iklan dan Promosi Penjualan Terhadap Keputusan Pembelian Demochist Clothing Leonandri, Dino Gustaf; Erpurini, Wala
Jurnal EMT KITA Vol 8 No 2 (2024): APRIL 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v8i2.2368

Abstract

Demochist Clothing Bandung consumers are the subjects of this research. The aim of this research is to find out how much influence advertising and sales promotions have on consumer purchasing decisions at Demochist Clothing Bandung, both partially and simultaneously. This research uses descriptive and associative methods. Multiple linear regression analysis is used as the analysis method. Apart from that, the research instruments were also tested for validity and reliability. The research results show that exogenous variables (advertising and sales promotions) influence endogenous variables (purchasing decisions) both partially and simultaneously. This study shows that Demochist Clothing Bandung can re-evaluate the suitability of advertising to improve consumer purchasing decisions.
Co-Authors Abdul Holik Abdurahman, Khaerul Rizal Azhar Affandi Budiman Desfitriady Fachri Setiawan Farmasih, Sarah Gustaf Leonandri, Dino Hakim Mulfatama Hani Fitria Rahmani Hardianti Irawan, Noval Indra Irfan Kurnia Ramadhan Irma Devita Haryono Leonandri, Dino Gustaf Lesmana, Asep Maman Rukmana Moch Badrudin Moh. Sidik Priadana Muhammad Rifky Pratama Muhiban, Ayi Nia Nurjanah, Widia Noerdiana, Yusep Nuha, Fadia Fikriatun Nur Alamsyah Nur Alamsyah Nur Alamsyah, Nur Nurhasanah, Tiara Nurlaela, Widiya Pratiwi, Arny Resmi Herliani Rana Ardila Rahma Restu Astuti Rimbun Kencana Safitri, Tri Ayu Suci Indahsari Sutreusna, Dejan Syifa Aulia Fajrin Tri Handayani Undang Juju Wapa Samrotul Janah Wia Handayani Zulyanti, Rafikah