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All Journal Jurnal EMT KITA JASa (Jurnal Akuntansi, Audit dan Sistem Informasi Akuntansi) Jurnal Abdimas Kartika Wijayakusuma AJAD : Jurnal Pengabdian kepada Masyarakat Jurnal Ilmiah Pariwisata
Leonandri, Dino Gustaf
Unknown Affiliation
Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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Pengaruh Iklan dan Promosi Penjualan Terhadap Keputusan Pembelian Demochist Clothing Leonandri, Dino Gustaf; Erpurini, Wala
Jurnal EMT KITA Vol 8 No 2 (2024): APRIL 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v8i2.2368

Abstract

Demochist Clothing Bandung consumers are the subjects of this research. The aim of this research is to find out how much influence advertising and sales promotions have on consumer purchasing decisions at Demochist Clothing Bandung, both partially and simultaneously. This research uses descriptive and associative methods. Multiple linear regression analysis is used as the analysis method. Apart from that, the research instruments were also tested for validity and reliability. The research results show that exogenous variables (advertising and sales promotions) influence endogenous variables (purchasing decisions) both partially and simultaneously. This study shows that Demochist Clothing Bandung can re-evaluate the suitability of advertising to improve consumer purchasing decisions.
Optimalisasi Pemasaran dan Produksi Kopi Tangsi Wangi melalui Digital Marketing dan Edukasi Petani Erpurini, Wala; Leonandri, Dino Gustaf; Alamsyah, Nur
AJAD : Jurnal Pengabdian kepada Masyarakat Vol. 4 No. 3 (2024): DECEMBER 2024
Publisher : Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59431/ajad.v4i3.413

Abstract

The community engagement program aims to optimize the marketing and production of Tangsi Wangi Coffee through the implementation of digital marketing and farmer education in the region. Tangsi Wangi Coffee, as a prominent local product, holds significant potential for further development in the global market. However, limited knowledge of digital marketing strategies and efficient production techniques poses major challenges for local coffee farmers. Therefore, this program focuses on two key aspects: first, providing training for farmers on improved and sustainable coffee cultivation techniques; and second, enhancing marketing capacities by introducing them to digital marketing concepts, including the use of social media, e-commerce, and other online marketing platforms. This initiative is expected to boost the competitiveness of Tangsi Wangi Coffee in local and international markets while positively impacting farmers' welfare by increasing income and expanding market access. Beyond improving farmers' skills in production and marketing, the program aims to create greater added value for the local community and strengthen the global competitiveness of Tangsi Wangi Coffee. Additionally, it seeks to establish a mutually beneficial ecosystem among farmers, coffee entrepreneurs, and consumers.
The Qualitative Study on the Use of Managerial Accounting Information in Resource Allocation Decision-Making in Hotels Leonandri, Dino Gustaf; Erpurini, Wala
JASa (Jurnal Akuntansi, Audit dan Sistem Informasi Akuntansi) Vol 9 No 1 (2025): April
Publisher : Program Studi Akuntansi Universitas Langlangbuana Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/jasa.v9i1.2731

Abstract

This qualitative study explores the use of managerial accounting information in resource allocation decision-making within the hotel industry. The research aims to understand how hotel managers utilize accounting data to make strategic decisions regarding limited resources like staff, budget, and operational assets. Conducted through in-depth interviews with key decision-makers in various hotels, the findings reveal that managerial accounting information—cost analysis, budget forecasts, and performance reports—plays a crucial role in optimizing resource allocation and enhancing efficiency. Additionally, the study identifies challenges such as data accuracy, time constraints, and integrating accounting insights into daily operations. This research deepens understanding of the intersection between accounting practices and operational management in hospitality, offering practical insights for improving resource management and decision-making.
Pengaruh Kepercayaan Terhadap Keputusan Berkunjung Melalui Kepuasan Pada Danau Situ Gintung, Ciputat, Tangerang Selatan, Provinsi Banten Tarigan, Emenina; Suprina, Rina; Leonandri, Dino Gustaf; Pramanik, Purwanti Dyah; Dewi, Triana Rosalina
Jurnal Ilmiah Pariwisata Vol 30 No 2 (2025): Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/jip.v30i2.1902

Abstract

This study aims to analyze the influence of trust on visit decisions through visitor satisfaction at the tourist destination of Danau Situ Gintung, Ciputat, South Tangerang. The research employed a quantitative method using Structural Equation Modeling (SEM) with SmartPLS. Data were collected from 150 visitors selected through purposive sampling. The results indicate that trust significantly affects both visitor satisfaction and visit decision. Furthermore, satisfaction mediates the relationship between trust and visit decision significantly. These findings emphasize the importance of building visitor trust by providing credible information, professional services, and safe facilities to enhance satisfaction and encourage revisit intentions. This study offers theoretical contributions to the understanding of tourist behavior and practical implications for destination managers in improving service quality and promotional strategies. Keywords: trust, visitor satisfaction, visit decision
Pengembangan Ekosistem Pariwisata Terpadu Melalui Kolaborasi Multi-Sektor di Pulau Belitung Erpurini, Wala; Leonandri, Dino Gustaf; Alamsyah, Nur; Muhiban, Ayi
Jurnal Abdimas Kartika Wijayakusuma Vol 6 No 2 (2025): Jurnal Abdimas Kartika Wijayakusuma
Publisher : LPPM Universitas Jenderal Achmad Yani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26874/jakw.v6i2.885

Abstract

Pulau Belitung memiliki potensi pariwisata yang sangat besar, baik dari keindahan alam, keunikan budaya, maupun keramahtamahan masyarakatnya. Keberhasilan Belitung menjadi tuan rumah dalam rangkaian kegiatan G20 telah memberikan dampak positif terhadap citra dan pengakuan internasional atas kekuatan sektor pariwisata daerah ini. Namun demikian, untuk menjaga kesinambungan dan daya saing pariwisata Belitung pasca- G20, diperlukanpengembangan ekosistem pariwisata yang terpadu dan berkelanjutan melalui kolaborasi antar sektor. Kegiatan pengabdian masyarakat ini bertujuan untuk memfasilitasi diskusi dan kerja sama antara pemerintah, pelaku industripariwisata, komunitas lokal, pelaku seni budaya, dan sektor pendukung lainnya guna menyusun strategi pengembanganpariwisata secara holistik. Metode yang digunakan meliputi focus group discussion (FGD), pelatihan singkat, dan pemetaan potensi lokal. Hasil kegiatan menunjukkan bahwa sinergi antar sektor sangat diperlukan untuk membentuk ekosistem yang mendukung penguatan tema pariwisata Belitung, peningkatan kualitas layanan, serta pengembangan event-event wisata berbasis kearifan lokal. Penguatan kolaborasi ini diharapkan dapat menjadi fondasi dalam membangun pariwisata Belitung yang kompetitif, inklusif, dan berkelanjutan di masa mendatang.
Co-Authors Dewi, Triana Rosalina Emenina Tarigan, Emenina Erpurini, Wala Muhiban, Ayi Nur Alamsyah Nur Alamsyah, Nur Purwanti Dyah Pramanik, Purwanti Dyah Rina Suprina