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Memaksimalkan Potensi Studentpreneur di Lingkungan Universitas Respati Yogyakarta (UNRIYO) melalui Pembinaan Manajemen Keuangan, Manajemen Sumber Daya Manusia (SDM), dan Pelatihan E-Marketing Wulandari, Novi; Rahmayanti, Dian Rhesa; Susanti, Dwi Lisa; Rohmah, Khaula Lutfiati; Iskandar, Metty; Nugroho, Setyo Mahanani
Jurnal Pengabdian Dharma Bakti VOL 2, NO 1 (2019): FEBRUARI 2019
Publisher : Universitas Respati Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (303.057 KB) | DOI: 10.35842/jpdb.v2i1.74

Abstract

Studentpreneur, can be simply interpreted as an entrepreneurial student. As a university that values entrepreneurship in its vision, Respati Yogyakarta University (UNRIYO) has applied entrepreneurship as a compulsory subject in each study program which not only contains theory, but also applies the entrepreneurship practice. By the entrepreneurship courses, it is expected that the entrepreneurship spirit within the students is well-formed and developed. However, in fact, based on the results of the team survey, the number of studentpreneur is still less than 5%. Based on the observation done by the team, it is known that there are three subjects faced by the studentpreneur, namely: 1) lack of skill in financial management; 2) lack of skill in managing human resources; and 3) lack of skill in doing promotion by utilizing media. To overcome the student's problems, the team took the initiative to hold a workshop on financial management, human resource management, and e-marketing which was held on April 28, 2018. The workshop was attended by 60 students, consisting of students who already run the business and / or students who are interested in doing business. In addition to being equipped with theories on financial management, human resource management, and e-marketing, the workshop participants were also asked to create a simple business plan in groups and present the results. From these activities, it is known that students have creative ideas in building a business which is able to compete in the market.Keywords: Studentpreneur, Entrepreneurship, Financial Management, Human Resource Management, E-marketing
Menggali Potensi Penciptaan Brand dan Desain Kemasan Makanan UNRIYO Wulandari, Novi; Rahmayanti, Dian Rhesa; Rohmah, Khaula Lutfiati; Metty, Metty; Nugroho, Setyo Mahanani
Jurnal Pengabdian Dharma Bakti VOL 3, NO 1 (2020) : FEBRUARI 2020
Publisher : Universitas Respati Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35842/jpdb.v3i1.103

Abstract

Today,there are many universities that carry out the princip leofentrepreneurship within their vision and mission, and so does Respati Yogyakarta University (UNRIYO). If most universities have started independent business units both inside and outside their institutions, it can be said that UNRIYO is still far behind. To begin to realize a dream to have an independent business unit within the institution, the RECENT team has a simple idea but it is likely to bring tremendous benefits, namely the creation of a brand and design for the UNRIYO catering tools, namelythesnackbox and the lunch box.Dueto the lack of Human Resources(HR) in the RECENT team and very limited initial capital, we think that this business is the most possible one to do. Talking about brands, it cannot be separated from the discussion about branding. If the brand word refers to a brand, then the definition of branding is a variety of communication activities carried out by accompany with the aimof building and raising abrand. These two things are the main activities of our program this time. In addition, by carrying out a brand and doing branding on UNRIYO catering tools, we have a mission to instil a positive image so as to foster a love and pride toward theinstitution.Keywords: Entrepreneurship, Independent Business, Brand, Design, UNRIYO
Menguji Dampak Omicron terhadap Harga Saham dan Volume Transaksi: Studi Kasus pada Indeks Saham LQ-45 di Bursa Efek Indonesia Adiputra, Andre Kussuma; Meilaretasya, Nabilla Eka; Rohmah, Khaula Lutfiati
RJABM (Research Journal of Accounting and Business Management) Vol 8, No 1 (2024)
Publisher : LPPM University 17 Agustus 1945 Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31293/rjabm.v8i1.7506

Abstract

Rapid stock price movements, especially during the ongoing pandemic, demand heightened attention from investors. The unpredictability of stock prices and market reactions to COVID-19 and its variants poses a challenge in predicting their future trends. Beyond stock prices, examining the trading volume of listed companies is crucial. This research aims to analyze potential differences in stock prices and transaction volumes within the LQ-45 Stock Index following the Omicron announcement in Indonesia. The study focuses on the 14 days preceding and following the Omicron announcement, utilizing a saturated sampling approach. The data is analyzed through the Wilcoxon Signed Rank Test for hypothesis testing. Findings suggest significant disparities in stock prices and transaction volumes before and after the Omicron announcement. The research concludes that news or announcements related to the Omicron variant adversely impact the capital market, aligning with event study principles. Such announcements influence market responses, resulting in fluctuations in stock prices and transaction volumes.
TRANSFORMASI PENGETAHUAN, PERILAKU DAN PERSEPSI REMAJA TENTANG BAHAYA ROKOK ELEKTRIK MELALUI PENYULUHAN MEDIA VISUAL: STUDI PRA DAN PASCA INTERVENSI Ferdy Ari Ananda, I Wayan; Khasanah, Nur; Rohmah, Khaula Lutfiati; Herliana Riska; Najmatul Rahmi Widadi
Excellent Midwifery Journal Vol. 8 No. 1 (2025): EDISI APRIL
Publisher : STIKes Mitra Husada Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55541/emj.v8i1.359

Abstract

Background: The long-term use of electronic cigarettes has been shown to cause adverse effects on health. The substances contained in electronic cigarettes have increased the risk of lung diseases. Method: This study employed a quantitative research method with a quasi-experimental design, utilizing purposive sampling that involved 32 adolescents and parents as participants. Data were collected through pre-tests and post-tests regarding knowledge, behavior, and perceptions before and after providing education using visual media. Data analysis was conducted using the Wilcoxon test. Results: The results indicated that the educational method using visual media was effective in improving knowledge, but there was no improvement in the variables of behavior and perception. Conclusion: The use of the educational method with visual media was only effective in enhancing knowledge, with no increase observed in behavior and perception variables.
Pelatihan Pengembangan Bisnis Melalui Metode Diversifikasi Produk Bagi UMKM Nuswantoro, Bagus Subekti; Rohmah, Khaula Lutfiati; Rahmawati, Dian Rhesa; Purwansyah, Yanus; Aisya, Fatika Sinta Rizka
SWARNA: Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 1 (2024): SWARNA: Jurnal Pengabdian Kepada Masyarakat, Januari 2024
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/swarna.v3i1.1133

Abstract

Berdasarkan kajian yang telah dilakukan sebelumnya oleh tim bersama dengan pengelola Rumah Kreatif Sleman (RKS), dirumuskan permasalah mitra adalah kurangnya wawasan mitra dalam pengembangan bisnis terutama untuk mengembangkan produk dalam hal diversifikasi jenis produk. Diversifikasi produk sangat diperlukan untuk mempertahankan penjualan dan memitigasi risiko akibat penurunan volume penjualan produk utama. Hal ini juga secara langsung menjadi strategi bisnis untuk menjaga sustainabilitas bisnis di masa yang akan datang. Wawasan pemiliki atau pengelola UMKM binaan RKS perlu untuk ditingkatkan agar dapat menerapkan strategi diversifikasi produk untuk mempertahankan dan mengembangkan bisnisnya. Berdasarkan analisis situasi yang telah dijabarkan sebelumnya, maka tim melaksanakan kegiatan PkM di RKS melalui kegiatan pelatihan dengan tema Pengembangan Bisnis melalui Metode Diversifikasi Produk Bagi UMKM. Hasil kegiatan PkM adalah peserta pelatihan mendapat wawasan pengembangan bisnis dengan strategi diversifikasi produk dan bagaimana menganalisis peluang pengembangan produk baru.