Article Per Year (5 Year)
p-Index From 2020 - 2025
1.037
P-Index
This Author published in this journals
All Journal Jurnal Ilmu Komunikasi Dinamisia: Jurnal Pengabdian Kepada Masyarakat RJABM (Research Journal of Accounting and Business Management) Jurnal Sistem Cerdas Jurnal Pengabdian Dharma Bakti Jurnal Komunikasi Pemberdayaan
Dian Rhesa Rahmayanti
Unknown Affiliation
Humanities Automotive Engineering Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Education Electrical & Electronics Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences Other

Published : 9 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 9 Documents
Search

 1 
Implementasi Corporate Social Responsibility dalam Membangun Reputasi Perusahaan Rhesa Rahmayanti, Dian
Jurnal Ilmu Komunikasi Vol 11, No 1 (2014)
Publisher : Jurnal Ilmu Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (76.061 KB)

Abstract

Abtract: Corporate Social Responsibility (CSR), a company commitment for its stakeholders, is conducted to support the company orientation to maintain relationships as well as material gain. This study investigates the implementation of CSR programs held by PT. KAI (Persero) Daop 6 Yogyakarta in 2011 by using qualitative descriptive approach. The conclusion shows that the implementations of PT KAI’s CSR programs are varied. In addition, the programs are responsive primarily to respond to the needs of society and the environment around the company. However, the implementation is still in the realm of charity and service, not the embodiment of social investment.Abstrak: Corporate Social Responsibility (CSR) adalah komitmen sebuah perusahaan terhadap para stakeholder-nya. Program ini dilakukan untuk mendukung orientasi perusahaan yang tidak hanya mengutamakan keuntungan materi, tetapi juga relasi. Penelitian ini ingin mengetahui implementasi program CSR oleh PT. KAI (Persero) Daop 6 Yogyakarta tahun 2011 dengan menggunakan pendekatan deskriptif kualitatif. Dari penelitian ini, dapat disimpulkan bahwa pelaksanaan program CSR yang dilakukan oleh PT. KAI (Persero) Daop 6 Yogyakarta bervariasi dan responsif terutama untuk menanggapi kebutuhan masyarakat dan lingkungan sekitar perusahaan. Namun, pelaksanaan program ini masih berada dalam ranah amal dan pelayanan, bukan perwujudan dari investasi sosial.
Implementasi Corporate Social Responsibility dalam Membangun Reputasi Perusahaan Rhesa Rahmayanti, Dian
Jurnal ILMU KOMUNIKASI Vol 11, No 1 (2014)
Publisher : FISIP Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (76.061 KB) | DOI: 10.24002/jik.v11i1.387

Abstract

Abtract: Corporate Social Responsibility (CSR), a company commitment for its stakeholders, is conducted to support the company orientation to maintain relationships as well as material gain. This study investigates the implementation of CSR programs held by PT. KAI (Persero) Daop 6 Yogyakarta in 2011 by using qualitative descriptive approach. The conclusion shows that the implementations of PT KAI’s CSR programs are varied. In addition, the programs are responsive primarily to respond to the needs of society and the environment around the company. However, the implementation is still in the realm of charity and service, not the embodiment of social investment.Abstrak: Corporate Social Responsibility (CSR) adalah komitmen sebuah perusahaan terhadap para stakeholder-nya. Program ini dilakukan untuk mendukung orientasi perusahaan yang tidak hanya mengutamakan keuntungan materi, tetapi juga relasi. Penelitian ini ingin mengetahui implementasi program CSR oleh PT. KAI (Persero) Daop 6 Yogyakarta tahun 2011 dengan menggunakan pendekatan deskriptif kualitatif. Dari penelitian ini, dapat disimpulkan bahwa pelaksanaan program CSR yang dilakukan oleh PT. KAI (Persero) Daop 6 Yogyakarta bervariasi dan responsif terutama untuk menanggapi kebutuhan masyarakat dan lingkungan sekitar perusahaan. Namun, pelaksanaan program ini masih berada dalam ranah amal dan pelayanan, bukan perwujudan dari investasi sosial.
Memaksimalkan Potensi Studentpreneur di Lingkungan Universitas Respati Yogyakarta (UNRIYO) melalui Pembinaan Manajemen Keuangan, Manajemen Sumber Daya Manusia (SDM), dan Pelatihan E-Marketing Wulandari, Novi; Rahmayanti, Dian Rhesa; Susanti, Dwi Lisa; Rohmah, Khaula Lutfiati; Iskandar, Metty; Nugroho, Setyo Mahanani
Jurnal Pengabdian Dharma Bakti VOL 2, NO 1 (2019): FEBRUARI 2019
Publisher : Universitas Respati Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (303.057 KB) | DOI: 10.35842/jpdb.v2i1.74

Abstract

Studentpreneur, can be simply interpreted as an entrepreneurial student. As a university that values entrepreneurship in its vision, Respati Yogyakarta University (UNRIYO) has applied entrepreneurship as a compulsory subject in each study program which not only contains theory, but also applies the entrepreneurship practice. By the entrepreneurship courses, it is expected that the entrepreneurship spirit within the students is well-formed and developed. However, in fact, based on the results of the team survey, the number of studentpreneur is still less than 5%. Based on the observation done by the team, it is known that there are three subjects faced by the studentpreneur, namely: 1) lack of skill in financial management; 2) lack of skill in managing human resources; and 3) lack of skill in doing promotion by utilizing media. To overcome the student's problems, the team took the initiative to hold a workshop on financial management, human resource management, and e-marketing which was held on April 28, 2018. The workshop was attended by 60 students, consisting of students who already run the business and / or students who are interested in doing business. In addition to being equipped with theories on financial management, human resource management, and e-marketing, the workshop participants were also asked to create a simple business plan in groups and present the results. From these activities, it is known that students have creative ideas in building a business which is able to compete in the market.Keywords: Studentpreneur, Entrepreneurship, Financial Management, Human Resource Management, E-marketing
Menggali Potensi Penciptaan Brand dan Desain Kemasan Makanan UNRIYO Wulandari, Novi; Rahmayanti, Dian Rhesa; Rohmah, Khaula Lutfiati; Metty, Metty; Nugroho, Setyo Mahanani
Jurnal Pengabdian Dharma Bakti VOL 3, NO 1 (2020) : FEBRUARI 2020
Publisher : Universitas Respati Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35842/jpdb.v3i1.103

Abstract

Today,there are many universities that carry out the princip leofentrepreneurship within their vision and mission, and so does Respati Yogyakarta University (UNRIYO). If most universities have started independent business units both inside and outside their institutions, it can be said that UNRIYO is still far behind. To begin to realize a dream to have an independent business unit within the institution, the RECENT team has a simple idea but it is likely to bring tremendous benefits, namely the creation of a brand and design for the UNRIYO catering tools, namelythesnackbox and the lunch box.Dueto the lack of Human Resources(HR) in the RECENT team and very limited initial capital, we think that this business is the most possible one to do. Talking about brands, it cannot be separated from the discussion about branding. If the brand word refers to a brand, then the definition of branding is a variety of communication activities carried out by accompany with the aimof building and raising abrand. These two things are the main activities of our program this time. In addition, by carrying out a brand and doing branding on UNRIYO catering tools, we have a mission to instil a positive image so as to foster a love and pride toward theinstitution.Keywords: Entrepreneurship, Independent Business, Brand, Design, UNRIYO
Implementasi Corporate Social Responsibility dalam Membangun Reputasi Perusahaan Dian Rhesa Rahmayanti
Jurnal ILMU KOMUNIKASI Vol. 11 No. 1 (2014)
Publisher : FISIP Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (76.061 KB) | DOI: 10.24002/jik.v11i1.387

Abstract

Abtract: Corporate Social Responsibility (CSR), a company commitment for its stakeholders, is conducted to support the company orientation to maintain relationships as well as material gain. This study investigates the implementation of CSR programs held by PT. KAI (Persero) Daop 6 Yogyakarta in 2011 by using qualitative descriptive approach. The conclusion shows that the implementations of PT KAI’s CSR programs are varied. In addition, the programs are responsive primarily to respond to the needs of society and the environment around the company. However, the implementation is still in the realm of charity and service, not the embodiment of social investment.Abstrak: Corporate Social Responsibility (CSR) adalah komitmen sebuah perusahaan terhadap para stakeholder-nya. Program ini dilakukan untuk mendukung orientasi perusahaan yang tidak hanya mengutamakan keuntungan materi, tetapi juga relasi. Penelitian ini ingin mengetahui implementasi program CSR oleh PT. KAI (Persero) Daop 6 Yogyakarta tahun 2011 dengan menggunakan pendekatan deskriptif kualitatif. Dari penelitian ini, dapat disimpulkan bahwa pelaksanaan program CSR yang dilakukan oleh PT. KAI (Persero) Daop 6 Yogyakarta bervariasi dan responsif terutama untuk menanggapi kebutuhan masyarakat dan lingkungan sekitar perusahaan. Namun, pelaksanaan program ini masih berada dalam ranah amal dan pelayanan, bukan perwujudan dari investasi sosial.
POLA KOMUNIKASI PADA CHELSEA INDONESIA SUPORTER CLUB (CISC) REGIONAL JOGJA yanus, Yanus Purwansyah Sriyanto; John Eric Kurniawan; Dian Rhesa Rahmayanti
Jurnal Komunikasi Pemberdayaan Vol 2 No 1 (2023): Juni
Publisher : Sekolah Tinggi Pembangunan Masyarakat Desa APMD

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47431/jkp.v2i1.282

Abstract

Dalam lingkungan sepak bola, suporter erat kaitannya dengan dukungan yang dilandasi perasaan cinta dan fanatisme terhadap tim. Pendukung adalah orang yang memberikan dukungan secara aktif. Suporter berperan memotivasi dan memompa semangat pemain yang sedang berlaga, mereka berkelompok serta menempati area di tribun stadion dengan melakukan aksi dukungan dan atraksi yang terkoordinir.  Di Indonesia, sudah banyak bermunculan berbagai macam kelompok suporter sepak bola untuk klub-klub Eropa, atau lebih tepatnya suporter klub.  Karena antusiasme masyarakat Indonesia terhadap sepak bola sangat besar maka dibentuklah beberapa kelompok suporter salah satunya Chelsea Indonesia Supporter Club (CISC). Banyak keuntungan yang bisa didapat saat bergabung dengan CISC Regional Jogja yaitu bisa saling mengenal dan menemukan teman atau sahabat baru. Oleh karena itu diperlukan pola komunikasi kelompok untuk menjaga kekompakan dan solidaritas. Penelitian ini bertujuan untuk mengetahui bagaimana pola komunikasi kelompok di CISC Regional Jogja dengan menggunakan Teori Analisis Interaksi yang menekankan pada pengambilan keputusan dengan mempertimbangkan segala hal yang berkaitan dengan pandangan atau komentar yang dikemukakan anggota.
Digital Democracy: Analyzing Political Sentiments through Multinomial Naive Bayes in Election Campaign Ads DIQI, MOHAMMAD; RAHMAYANTI, DIAN RHESA; HISWATI, MARSELINA ENDAH; ORDIYASA, I WAYAN; HAFIZAH, IDA
Jurnal Sistem Cerdas Vol. 7 No. 2 (2024)
Publisher : APIC

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37396/jsc.v7i2.379

Abstract

This research delves into sentiment analysis for digital election campaign advertisements using the Multinomial Naive Bayes approach. The study addresses the limitations of standard sentiment analysis methodologies in capturing the intricacies of public sentiments toward political ads. The dataset, sourced from Kaggle, encompasses 3000 records with sentiments categorized as positive, neutral, and negative. The Multinomial Naive Bayes model demonstrated a substantial accuracy increase from 92% to 96%, outperforming the standard Naive Bayes model. Precision, recall, and F1-score metrics consistently improved across sentiment categories. While dataset representativeness and cultural specificity pose limitations, the research contributes significantly to sentiment analysis methodologies in politically charged digital environments. Future research recommendations include exploring advanced NLP techniques, incorporating real-time data from diverse social media platforms, and addressing ethical considerations in political sentiment analysis. The outcomes emphasize the importance of tailored methodologies for enhanced accuracy in understanding sentiments expressed in digital election campaign advertisements.
MODEL KEBERLANJUTAN USAHA PASCA PANDEMI MENGGUNAKAN METODE PENDEKATAN KEUANGAN DAN NON KEUANGAN (STUDI PADA UKM BAKPIA SLEMAN) Utami, Lila Retnani; Sujarweni, Veronika Wiratna; Rahmayanti, Dian Rhesa; Nurhayati, Hesti
RJABM (Research Journal of Accounting and Business Management) Vol 6, No 2 (2022)
Publisher : LPPM University 17 Agustus 1945 Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31293/rjabm.v6i2.6649

Abstract

The pre-survey conducted by researchers on Bakpia SMEs in Sleman, the majority experienced a decline in sales which greatly impacted livelihoods. The purpose of this study is to develop a model of SME business sustainability from a financial and non-financial perspective, based on the Balance Scorecard theory and findings in the field. This type of research is qualitative case study. The object of this research is Bakpia SMEs in Sleman who were able to survive during the pandemic, Sleman bakpia consumers. The type of data used is primary and secondary. Sources of data obtained by means of interviews, observation and documentation, questionnaires.The result is that SMEs that can survive in the pandemic era are SMEs that have strength and make non-financial efforts to satisfy customers, innovate and operate products. UKM do growth and learning, give alms, help orphans. From a financial perspective, SMEs separate personal and business money, plan monthly income and expenses, prepare financial reports in the form of income statements and balance sheets. This UKM is proven in terms of economical, effective and efficient financial performance and has managed to get through the pandemic and currently 3 bakpia UKM have sales that are almost the same as before the pandemicKeywords: Post Pandemi Business Sustainability Model; SMEs; Bakpia
Improving Health Independence with a Family-Based Complementary Therapy Approach: Peningkatan Kemandirian Kesehatan dengan Pendekatan Terapi Komplementer Berbasis Keluarga Widaryanti, Rahayu; Muflih, Muflih; Dian Rhesa Rahmayanti
Dinamisia : Jurnal Pengabdian Kepada Masyarakat Vol. 8 No. 4 (2024): Dinamisia: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/dinamisia.v8i4.15591

Abstract

Purwomartani has local wisdom regarding the use of complementary therapies, but skills in using complementary therapies are obtained from generation to generation and are still not based on evidence-based so it can be at risk of injury. The purpose of this activity is to increase the ability and skills to use complementary therapy at the family level. This community service activity was carried out in June-July 2023 and was attended by 32 participants. The method used is health screening, health education, and utilization of herbs. The results of the health screening were 3 toddlers who had irregularities, 15 people who had blood pressure above normal, 10 people who had blood sugar levels above normal, and 8 people who had uric acid levels above normal. There is an increase in knowledge about the use of complementary therapy at the family level before and after the activity as much as 20.45 points.
Co-Authors HAFIZAH, IDA Iskandar, Metty John Eric Kurniawan Marselina Endah Hiswati Metty, Metty Mohammad Diqi Muflih, Muflih Novi Wulandari Nurhayati, Hesti Ordiyasa, I Wayan Rahayu Widaryanti Rohmah, Khaula Lutfiati Setyo Mahanani Nugroho Sujarweni, Veronika Wiratna Susanti, Dwi Lisa Utami, Lila Retnani yanus, Yanus Purwansyah Sriyanto