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All Journal JURNAL PENDIDIKAN TAMBUSAI JAST : Jurnal Aplikasi Sains dan Teknologi JOURNAL OF SCIENCE AND SOCIAL RESEARCH Gorontalo Development Review REiLA: Journal of Research and Innovation in Language Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Ekonomi Efektif GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan MES Management Journal El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies Al-muhajirin : Jurnal Pendidikan Islam Joong-Ki Atestasi : Jurnal Ilmiah Akuntansi
Bayu, Muhammad
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Journal : GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan

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INTERAKSI VIRTUAL DAN KETERIKATAN EMOSIONAL DI TIKTOK: STUDI KASUS FENOMENA VIRTUAL TAGAR #KABURAJADULU Rahim, Umar Abdur; Bayu, Muhammad
GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Vol. 11 No. 4 (2025): 2025 Juni
Publisher : Lembaga Kajian Ilmu Sosial dan Politik (LKISPOL)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56015/gjikplp.v11i4.457

Abstract

The advancement of digital technology has transformed the landscape of social communication, with platforms like TikTok serving not only as entertainment spaces but also as venues for emotional expression and interaction. This study aims to explore how virtual interaction within the viral hashtag phenomenon #KaburAjaDulu fosters emotional attachment among TikTok users in Indonesia. Using a qualitative descriptive approach, this research analyzes TikTok content utilizing the hashtag and reviews academic literature on digital communication dynamics, self-disclosure, and emotional bonding in social media. The findings reveal that the #KaburAjaDulu hashtag functions as a collective outlet for self-expression, where users channel life stressors through humorous, ironic, or melancholic content. Engagement through TikTok’s interactive features—such as duet, stitch, and live comments—enhances emotional connectivity between content creators and their audiences, resulting in the formation of empathy-based communities. This phenomenon reflects key aspects of Indonesian culture, including collectivism, humor as a coping mechanism, and the inclination to seek emotional support within digital spaces. The study concludes that TikTok is more than a mere entertainment platform; it serves as a significant emotional and social outlet, particularly for the younger generation. The #KaburAjaDulu trend illustrates how Indonesia’s digital society responds to social pressures in creative, emotional, and collaborative ways.
Co-Authors Abdul Hakim Abdul Khaliq Almani, Almani Bayu Anggara Bintang, Indra Gunawan Darmono Darmono Djamal, Merlin Fachri, Barany Fathurohman, Jimmy GANIE, DJUPIANSYAH Hasan, Oliver Hasibuan, Azmiani Irawati, Tanti Khaerudin, Dian Noorvy Kushardono, Lucky Linda Prasetyorini Lubis, Yani Mawi, Tiarasari Milarisa , Surti Mursyidin , Mursyidin Muslimin Muslimin Naziha, Khairun Nur Asyiah, Nur Nurnadila, Nida Pandef Rudianto Pasaribu, Sagita Anggraini Pratama, Reza Rahman Priyawan , Sunu Puspitasari, Lisa Rosid, Tamam Sabilah, Nisrina Sal Sappewali, Badriah Siti Munawaroh Sulistiono, Agus Susanti, Neneng Su’un, Muhammad Ujianto Ujianto Umar Abdur Rahim, Umar Abdur Wahju, Vincentia widowati widowati