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Sumantri, Imam
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Strategi Media Sosial Marketing untuk Produsen Kerupuk Bawang Rejo Agung: Membangun Ekonomi dalam Bingkai Pancasila Anwar, Joni; Sumantri, Imam; Julia, Celsa; Khoerunisa, Arina Zahro
Nanggroe: Jurnal Pengabdian Cendikia Vol 3, No 11 (2025): February
Publisher : Yayasan Daarul Huda Kruengmane

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Abstract

Susukan Village, Semarang Regency, has economic potential through the “Paguyuban Rejo Agung” onion cracker home industry in Ketanggen Hamlet. Although it has a positive impact on the village economy, product marketing is still limited to conventional methods (offline) due to a lack of understanding of digital marketing. Semarang State University (UNNES) KKN students GIAT 11 held digital marketing training for members of Paguyuban Rejo Agung. This training includes the use of digital platforms such as Shopee, TikTok, Instagram, and Facebook, as well as content editing applications such as CapCut and Canva. The training was carried out in three meetings, including application introduction, creative content creation, and hands-on practice. As a result, participants showed high enthusiasm and increased skills in digital marketing. This activity also reflects the values of the 4th principle of Pancasila, namely “People’s Republic led by the wisdom of wisdom in deliberation/representation,” where decisions are made through deliberation and mutual cooperation to reach a joint agreement for the advancement of the community’s economy. This training is expected to expand the reach of product marketing, increase production efficiency, and contribute to village economic growth.
Strategi Media Sosial Marketing untuk Produsen Kerupuk Bawang Rejo Agung: Membangun Ekonomi dalam Bingkai Pancasila Anwar, Joni; Sumantri, Imam; Julia, Celsa; Khoerunisa, Arina Zahro
Nanggroe: Jurnal Pengabdian Cendikia Vol 3, No 11 (2025): February
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Susukan Village, Semarang Regency, has economic potential through the “Paguyuban Rejo Agung” onion cracker home industry in Ketanggen Hamlet. Although it has a positive impact on the village economy, product marketing is still limited to conventional methods (offline) due to a lack of understanding of digital marketing. Semarang State University (UNNES) KKN students GIAT 11 held digital marketing training for members of Paguyuban Rejo Agung. This training includes the use of digital platforms such as Shopee, TikTok, Instagram, and Facebook, as well as content editing applications such as CapCut and Canva. The training was carried out in three meetings, including application introduction, creative content creation, and hands-on practice. As a result, participants showed high enthusiasm and increased skills in digital marketing. This activity also reflects the values of the 4th principle of Pancasila, namely “People’s Republic led by the wisdom of wisdom in deliberation/representation,” where decisions are made through deliberation and mutual cooperation to reach a joint agreement for the advancement of the community’s economy. This training is expected to expand the reach of product marketing, increase production efficiency, and contribute to village economic growth.
Menyoal Pilihan Politik Santri Studi kasus Ponpes Al Munawwir Krapyak Bantul Sumantri, Imam
Journal of Political Issues Vol 1 No 2 (2020): Journal of Political Issues (August - January)
Publisher : Jurusan Ilmu Politik Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/jpi.v1i2.17

Abstract

Di dalam tradisi pesantren pola interaksi antara kyai dan santri sangat sakral. Budaya patuh dan takzim di lingkungan pesantren secara otomatis melekat kepada setiap santri. Bagi santri sikap patuh tersebut merupakan penghormatan untuk memperoleh berkah dari ulama. Tulisan ini bertujuan mengupas pergeseran paradigma santri dalam menentukan pilihan politik dalam proses pemilu. Penelitian ini merupakan penelitian deskriptif dengan metode kualitatif. Penentuan informan menggunakan teknik purposive dengan menyesuaikan kebutuhan data untuk kepentingan penelitian. Hasil penelitian menujukkan terjadi pergeseran paradigma yang dahulu sangat bergantung kepada wasilah kini lebih terbuka secara personal. Pengetahuan santri tentang ilmu politik yang baik dan kepedulian tentang politik menjadi faktor utama untuk dapat merumuskan pilihan politik pribadi tanpa ada intervensi dari pihak pesantren.
Demokratisasi di tingkat lokal: NU dan Muhammadiyah dalam Pilpres 2024 di Kota Salatiga Sumantri, Imam; Prameswari, Evany Sofia; Priyanto, Agustinus Sugeng
Journal of Political Issues Vol 6 No 2 (2025): Journal of Political Issues (August - January)
Publisher : Jurusan Ilmu Politik Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/jpi.v6i2.302

Abstract

This research examines the phenomenon of democratization at the local level. The political celebration in 2024 is an interesting momentum to see how the dynamics of democratization at the local level. Democracy is a post-reform common spirit that needs to be guarded and improved by various parties, including civil society organizations such as NU and Muhammadiyah. This research aims to obtain an overview and analysis of how the role and existence of NU and Muhammadiyah in contributing to maintaining the quality of community-oriented democracy, especially at the local level. This research uses a descriptive qualitative approach with interview techniques by interviewing several informants and literature and data analysis techniques to analyze the electoral dynamics of NU and Muhammadiyah. The results of research on the role of NU and Muhammadiyah in the contestation of the 2024 presidential election show that political contestation cannot be separated from the influence of NU and Muhammadiyah. The modalities owned by the two largest Islamic organizations in Indonesia still provide a real influence in the electoral process and have implications for the existence of mass organizations. The close affiliation with political parties, especially between Muhammadiyah and the National Mandate Party in Salatiga, also creates strong political relations electorally. Likewise, NU, which has elite-directed solidarity, also increases its existence in the face of political contestation.
Co-Authors Anwar, Joni Evany Sofia Prameswari, Evany Sofia Julia, Celsa Khoerunisa, Arina Zahro Priyanto, Agustinus Sugeng