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All Journal Jurnal Mahasiswa Agribisnis Jurnal Bakti Masyarakat Manajemen
Lestari, Tria
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Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering

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EFFICIENCY OF USE OF PRODUCTION FACTORS IN RICE FARMING IN SERBA JADI DISTRICT, SERDANG BEDAGAI REGENCY, NORTH SUMATERA Lestari, Tria; Suryadi, Suryadi; Puarada, Sakral Hasby
Jurnal Mahasiswa Agribisnis Vol. 3 No. 2 (2025): Januari
Publisher : LPPM Universitas Malikussaleh - Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/jma.v3i2.20801

Abstract

TRIA LESTARI. This research was conducted on Gambar Island and Tagor Island, Serba Jadi District, Serdang Bedagai Regency. Based on the background, this research was conducted to see the efficiency of using production factors in lowland rice farming on Gambar Island and Tagor Island. This research aims to analyze the influence of land area, fertilizer and labor on lowland rice production and to analyze the technical efficiency of using production factors for lowland rice farming in Serba Jadi District. The data analysis method used is multiple linear regression analysis with the Cobb Douglas model. The types of data in this research are primary and secondary data. The results of this research show that the five factors of agricultural production in the Versatile District, consisting of land area, fertilizer, labor, pest attacks and irrigation. Of the five factors land area, pest infestation and irrigation have a significant effect on lowland rice production, while the fertilizer and labor variables have no significant effect on lowland rice production. and the five production factors are not yet technically efficient.
MENINGKATKAN BRANDING, PACKAGING, PRODUCT, PRICE, DAN TASTE SEBAGAI PELUANG BISNIS BAGI UMKM Nursari, Ayu; Rahyono, Rahyono; Wuryanti, Lestari; Vani, Wulan Septio; Lestari, Tria; Putri, Fadillah Amanda; Hidayat, Syarief; Mungkas, Ihfa
Jurnal Bakti Masyarakat Manajemen Vol 3, No 1 (2023): Volume 3 Nomor 1 Tahun 2023
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Manajemen Universitas Malahayati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33024/jbmm.v3i2.14207

Abstract

MSMEs are able to provide jobs, reduce the number of unemployed and become a means of introducing local products so that they can be known by all levels of society. MSMEs are here because they provide opportunities that are utilized by MSMEs in providing community needs, businesses that are currently viral and provide business opportunities, tastes, prices are affordable to the general public, there are consumers who become loyal customers, availability of raw materials that open up business opportunities, and etc. This study uses qualitative methods, taken from two types of data in this study, namely primary data and secondary data. The purpose of this research is to find out how to improve product packaging branding, price and taste as a business opportunity for MSME. Providing material increases branding on social media mentoring. Mentoring activities were carried out for MSME qummy kit4, after analysis it could be concluded that the main problems faced were branding and marketing, as well as the lack of use of social media. This activity was carried out with the aim of providing education to MSME qummy kit4 regarding branding and the use of social media in product marketing and increasing sales. By doing online marketing, you can expand your product marketing network, because it is easily accessible to anyone, anytime and anywhere.
Co-Authors Mungkas, Ihfa Puarada, Sakral Hasby Putri, Fadillah Amanda Rahyono Rahyono Suryadi Suryadi Syarief Hidayat Vani, Wulan Septio Wuryanti, Lestari