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All Journal OPERATION EXCELLENCE: Journal of Applied Industrial Engineering Jurnal Pengabdian Masyarakat AbdiMas Dinasti International Journal of Management Science Jurnal Ekonomi Manajemen Sistem Informasi Dinasti International Journal of Education Management and Social Science Jurnal Manajemen Dinasti International Journal of Digital Business Management BERNAS: Jurnal Pengabdian Kepada Masyarakat Indonesian Journal of Business Analytics (IJBA)
Dipa Mulia
Universitas Mercu Buana, Jakarta
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Neuroscience Nursing Public Health Social Sciences Veterinary Other

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Peran Variabel Moderator dalam Mempengaruhi Minat Beli Konsumen terhadap Pembelian Aktual Dipa Mulia
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 7 No. 6 (2026): Jurnal Ekonomi Manajemen Sistem Informasi (Juli - Agustus 2026)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v7i6.9354

Abstract

Penelitian ini bertujuan untuk menilai apakah terdapat kesenjangan perilaku konsumen yaitu perbedaan antara Minat Beli dengan Perilaku Pembelian Aktual. Ketika membeli produk ramah lingkungan. Variabel yang terlibat dalam penelitian ini adalah variabel Minat Beli, Variabel Pembelian Aktual dan dua variabel moderator yaitu persepsi harga dan Keraguan Konsumen (skeptism).  Data dalam penelitian ini diperoleh dengan cara menggunakan kuesioner terhadap 109 responden degan menggunakan metoda probability sampling. Kriteria responden adalah masyarakat yang memiliki kemampuan untuk bertransaksi dan telah terpapar informasi terkait produk ramah lingkungan. Metoda yang digunakan dalam penelitian ini adalah metoda kuantitatif dengan menggunakan Structural Equation Modelling /SEM sebagai alat bantu analisisnya. Hasil penelitian mengungkapkan bahwa Minat Beli Konsumen sangat berperan secara signifikan dalam memutuskan Pembelian akan tetapi variabel moderator persepsi harga dan keraguan konsumen memperlemah Minat Beli untuk merealisasikannya menjadi Pembelian Aktual.
Analysis of The Effect of Perceived Price, Social Media Review, Brand Image, And Word of Mouth on The Re-Purchase Intention Anindita Musthika Sari; Dipa Mulia
Dinasti International Journal of Management Science Vol. 6 No. 4 (2025): Dinasti International Journal of Management Science (March - April 2025)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijms.v6i4.4247

Abstract

The purpose of this study is to understand the drivers underpinning repurchase intention by analyzing the influence of perceived price, social media review, brand image, and word of mouth on the repurchase intention of Pond's Age Miracle. In addition, the cognitive-affective attitude is explored as a mediating variable in this research, which encompasses consumers' rational assessments and emotional attachment to the product. This dual-process mechanism allows for further understanding of the implications of consumer perception and emotion concerning their purchasing behavior. A quantitative approach was adopted to analyze the relationships. Data were collected from 350 respondents who had previously bought or were at least considering buying Pond's Age Miracle. The Structural Equation Model was used to analyze the direct and indirect relationships between the variables, capturing a whole understanding of the associations. The results confirm that perceived price, social media reviews, brand image, and word of mouth are antecedents to consumer repurchase intention. More specifically, a strong brand image and favorable social media reviews enhance consumer trust and further encourage brand loyalty. Furthermore, word of mouth acts as an essential factor in influencing purchase decisions, as consumers are more likely to trust recommendations from peers before purchasing skincare products. Moreover, perceived price is important in this regard, as the consumer is looking for a product that is worthy in terms of price and quality. Cognitive-affective attitude is also an important mediating variable that underlines the influence of these factors on repurchase intention. Thus, consumers consider both logic, such as price and reviews, as well as emotional attachment to the brand, strengthening their intention to repurchase.
Strategies to Overcome Consumer Behavior Gaps in Purchasing Environmentally Friendly Products Dipa Mulia; Rosalendro Eddy Nugroho; Tukhas Shilul Imaroh; Mohamad Jihan Shofa; Wahyu Oktri Widyarto
Jurnal Manajemen Vol. 30 No. 3 (2026): October-January 2026
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jm.v30i3.4122

Abstract

This study aims to examine the effects of External Influence, Customer Internal Value, and Environmental Knowledge on Purchase Intention, and the effect of Purchase Intention on Actual Purchase of environmentally friendly products, with Purchase Intention as a mediator and Price Perception and Consumer Skepticism as moderators. A quantitative survey was conducted among 123 consumers in Jakarta and surrounding areas using purposive sampling. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings reveal that Customer Internal Value and Environmental Knowledge positively and significantly influence Purchase Intention, whereas External Influence has no significant effect. Purchase Intention significantly affects Actual Purchase and mediates the effects of Customer Internal Value and Environmental Knowledge. Consumer Skepticism significantly weakens the Purchase Intention Actual Purchase relationship, while Price Perception shows no significant moderating effect.
Co-Authors Anindita Musthika Sari Candra Diana, Elsa Dewi Nusraningrum Dewi Untari Ratna Ningsih Hariadi, Agustinus Mohamad Jihan Shofa Muchsin S. Shihab Muchsin Saggaff Shihab Nia Kusuma Wardhani Putra, Mahrezha Nugraha Rosalendro Eddy Nugroho Salmi Mohd. Isa Salsabila Asyifa Sari, Anindita Musthika Setiawan, Steffi Odelia Tukhas Shilul Imaroh Wahyu Oktri Widyarto