Garuda - Garba Rujukan Digital

Analisis Digital Advertising Terhadap Purchase Intention melalui Brand Awareness Sebagai Variabel Intervening Muchtar, Muhammad; Hurriyati, Ratih; Dirgantari, Puspo Dewi; Sigarlaki, Faizal Fardhani
Jurnal Informatika Ekonomi Bisnis Vol. 4, No. 4 (December 2022)
Publisher : SAFE-Network

Indonesia memimpin jajaran tertinggi pertumbuhan e-commerce tercepat di Dunia di banding sembilan negara lainnya dengan nilai pertumbuhan 78%. Fenomena perkembangan e-commerce ini menyebabkan banyaknya perusahaan-perusahaan startup yang bergerak dibidang e-commerce terus bermunculan. Yang menandakan bahwa bisnis e-commerce menjadi sebuah ladang bisnis yang potensial. Shopee termasuk jenis e-commerce C2C, yaitu C to C (Consumer to Consumer) yang merupakan perdagangan antara individu dengan konsumen. C to C dapat dikatakan transaksi dimana konsumen menjual produk secara langsung kepada konsumen lain dengan menggunakan media elektronik atau online. Shoope merupakan perusahaan e-commerce yang memiliki pangsa pasar tertinggi diantara e-commerce lainnya namun menduduki posisi ketiga di tahun 2022 sebagai e-commerce yang paling diminati. Hal tersebut mengindikasikan bahwa purchase intention mengalami penurunan pada e-commerce Shoppe dan peneliti tertarik untuk menelitinya. Tujuan penelitian ini untuk mengetahui gambaran dan pengaruh variabel digital advertisng terhadap purchase intention yang dimediasi oleh brand awerness. Metode penelitian menggunakan metode kuantitatif dengan analisis deskriptif. Sampel penelitian sebanyak 100 responden. Hasil penelitian menunjukkan bahwa digital advertising berpengaruh positif signifikan terhadap brand awerness, brand awerness berpengaruh positif signifikan terhadap purchase intention, digital advertising berpengaruh positif signifikan terhadap purchase intention. Selain itu, adanya peran brand awerness dalam memediasi pengaruh digital advertising terhadap purchase intention.

Knowledge Sharing pada Sektor Publik: Analisis Systematic Literature Review dengan Vos Viewer Muchtar, Muhammad; Rofaida, Rofi; Disman, Disman
Journal of Management and Business Review Vol 22, No 1 (2025)
Publisher : Research Center and Case Clearing House PPM School of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34149/jmbr.v22i1.628

The public sector, as the front guard of public services, has a huge responsibility in ensuring efficiency, effectiveness and innovation in the delivery of public services. One of the keys to achieving this goal is through the practice of Knowledge Sharing, or sharing knowledge, at all levels of the organization. This research aims to delve into the practices of Knowledge Sharing in the public sector as an effort to enhance efficiency and effectiveness in the delivery of public services. However, the limited research investigating Knowledge Sharing practices in the public sector poses a challenge that needs further exploration. The methodology employed in this research involves utilizing data from 165 articles indexed by Google Scholar and Scopus, using the Publish or Perish application. Bibliometric analysis includes visual mapping using Vos Viewer to identify research trends, frequently occurring keywords, and the density of research on various topics. Network visualization illustrates clusters of terms that are the focus of research, such as performance, information exchange, knowledge creation, and motivation. By combining data from network visualization, overlay visualization, and density visualization, this research provides a comprehensive overview of the development of Knowledge Sharing research in the public sector. It identifies that topics such as codification and incentives are still underexplored, presenting opportunities for further research in the future.

Knowledge Sharing pada Sektor Publik: Analisis Systematic Literature Review dengan Vos Viewer Muchtar, Muhammad; Rofaida, Rofi; Disman, Disman
Journal of Management and Business Review Vol 22, No 1 (2025)
Publisher : Research Center and Case Clearing House PPM School of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34149/jmbr.v22i1.628

The public sector, as the front guard of public services, has a huge responsibility in ensuring efficiency, effectiveness and innovation in the delivery of public services. One of the keys to achieving this goal is through the practice of Knowledge Sharing, or sharing knowledge, at all levels of the organization. This research aims to delve into the practices of Knowledge Sharing in the public sector as an effort to enhance efficiency and effectiveness in the delivery of public services. However, the limited research investigating Knowledge Sharing practices in the public sector poses a challenge that needs further exploration. The methodology employed in this research involves utilizing data from 165 articles indexed by Google Scholar and Scopus, using the Publish or Perish application. Bibliometric analysis includes visual mapping using Vos Viewer to identify research trends, frequently occurring keywords, and the density of research on various topics. Network visualization illustrates clusters of terms that are the focus of research, such as performance, information exchange, knowledge creation, and motivation. By combining data from network visualization, overlay visualization, and density visualization, this research provides a comprehensive overview of the development of Knowledge Sharing research in the public sector. It identifies that topics such as codification and incentives are still underexplored, presenting opportunities for further research in the future.

POLA PENDIDIKAN ANAK KURANG MAMPU: Studi Kasus Pendidikan Nonformal di Yayasan Cahaya Anak Negeri Bekasi Utara Muchtar, Muhammad; Aprilian, Dimas
Edukasi IPS Vol. 1 No. 1 (2017): EDUKASI IPS
Publisher : Program Studi Pendidikan IPS Universitas Negeri Jakarta

Penelitian ini bertujuan untuk mengetahui bagaimana pola pendidikan anak yang digunakan di Yayasan Anak Negeri untuk mendidik anak-anak yang memiliki latar belakang ekonomi menengah kebawah dan bagaimana hasil dari pola pendidikan di Yayasan Cahaya Anak Negeri. Penulis menggunakan metode kualitatif agar mendapatkan sebuah data yang lebih mendalam dengan menggali kepada informan penelitian. Sumber data yang diperoleh adalah dengan menggunakan hasil wawancara, observasi, dan studi pustaka. Sumber data yang dalam penelitian ini berasal dari informan kunci ialah ketua yayasan dan guru, sedangkan informan inti ialah anak binaan, orangtua anak binaan, dan ketua RT 02. Hasil penelitian ini menyimpulkan bahwa pola pendidikan yang digunakan oleh Yayasan Cahaya Anak Negeri adalah pola pendidikan demokratis dimana semua kegiatan disana disesuaikan dengan minat anak-anak seperti peraturan, kegiatan belajar, dan kegiatan tambahan diluar kegiatan belajar. Tetapi tetap dengan kontrol dan pengawasan dari yayasan apabila itu baik untuk anak-anak binaan, Yayasan Cahaya Anak Negeri selalu mendukung. Hasil dari pendidikan di Yayasan Cahaya Anak Negeri selain membuat anak-anak binaan menjadi lebih pintar, anak-anak binaan memiliki sikap dan perilaku yang baik. Hal ini karena anak-anak binaan diberikan penanaman nilai sosial dan nilai agama disetiap pelajaran membuat sikap dan perilaku anak-anak berubah menjadi lebih baik. Karena mereka selalu diberikan contoh sikap dan perilaku yang baik menurut nilai sosial dimasyarakat dan menurut nilai agama. Sehingga anak-anak binaan Yayasan Cahaya Anak Negeri dapat bersikap dan berperilaku baik didalam yayasan, dimasyarakat, dan juga didalam keluarga.

PELAKSANAAN STRATEGI PEMBELAJARAN PADA MATA PELAJARAN IPS DI SMPN 97 JAKARTA Wicaksono, Dimas Bagus; Muchtar, Muhammad
Edukasi IPS Vol. 2 No. 1 (2018): EDUKASI IPS
Publisher : Program Studi Pendidikan IPS Universitas Negeri Jakarta

The observation aims to investigate the implementation of strategy used by the teacher at SMPN 97 East Jakarta. This observatition held on January until June 2016. The methods used qualitative method with interview and observation techniques. The focus of this observation is a strategy of learning used by teacher at SMPN 97 East Jakarta. The object of this observation is a learning strategy that covers lesson plans, syllabus and RPP, media, methods, and evaluation. Instrument of this observation used the implementation table of learning in classroom, interview teachers and students table, and the researcher themselves. The result of this observation is there are used three types of learning strategy: direct learning strategy, discussions learning strategy, and contextual learning strategies. Syllabus and RPP used mostly adopted from Dinas Pendidikan. The media of learning most commonly used are textbooks and worksheets. Then, for the evaluation carried out orally and write. In addition, the supporting factors in learning IPS most commonly used is the slide power point and the internet networking, while the inhibiting factors that are often found is the lack of interest and motivation of students to learn the lessons IPS.

Analisis Beban Kerja Mental dan Fisik untuk Upaya Pengendalian Kelelahan di CV. XYZ Muchtar, Muhammad; Purnama, Jaka
Jurnal Teknik Industri Terintegrasi (JUTIN) Vol. 9 No. 1 (2026): January
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jutin.v9i1.52306

CV. XYZ is a manufacturing company in East Java that produces various types of concrete, including concrete roof tiles. The contract work system with half-day work hours often causes production targets to be missed, especially for workers who excuse themselves due to illness. This condition has an a impact on increasing the pysical and mental workload using a cardiovascular load (CVL) method and the mental workload using NASA-TLX. The results show that worker 3 at the roof tile printing station 1 had that highest %CVL value, namely 70,53%, and decreased to 59,25% after improvements were made. Meanwhile, worker 4 at the roof tile printing station 2 obtained the highest NASA-TLX score of 80,33, which then decreased to 72,33. This study recommends increasing discipline in the use of PPE and placing workers according to age to improve working conditions.

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