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All Journal Journal of Management and Business Review Jurnal Informatika Ekonomi Bisnis
Muchtar, Muhammad
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Analisis Digital Advertising Terhadap Purchase Intention melalui Brand Awareness Sebagai Variabel Intervening Muchtar, Muhammad; Hurriyati, Ratih; Dirgantari, Puspo Dewi; Sigarlaki, Faizal Fardhani
Jurnal Informatika Ekonomi Bisnis Vol. 4, No. 4 (December 2022)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (433.971 KB) | DOI: 10.37034/infeb.v4i4.183

Abstract

Indonesia memimpin jajaran tertinggi pertumbuhan e-commerce tercepat di Dunia di banding sembilan negara lainnya dengan nilai pertumbuhan 78%. Fenomena perkembangan e-commerce ini menyebabkan banyaknya perusahaan-perusahaan startup yang bergerak dibidang e-commerce terus bermunculan. Yang menandakan bahwa bisnis e-commerce menjadi sebuah ladang bisnis yang potensial. Shopee termasuk jenis e-commerce C2C, yaitu C to C (Consumer to Consumer) yang merupakan perdagangan antara individu dengan konsumen. C to C dapat dikatakan transaksi dimana konsumen menjual produk secara langsung kepada konsumen lain dengan menggunakan media elektronik atau online. Shoope merupakan perusahaan e-commerce yang memiliki pangsa pasar tertinggi diantara e-commerce lainnya namun menduduki posisi ketiga di tahun 2022 sebagai e-commerce yang paling diminati. Hal tersebut mengindikasikan bahwa purchase intention mengalami penurunan pada e-commerce Shoppe dan peneliti tertarik untuk menelitinya. Tujuan penelitian ini untuk mengetahui gambaran dan pengaruh variabel digital advertisng terhadap purchase intention yang dimediasi oleh brand awerness. Metode penelitian menggunakan metode kuantitatif dengan analisis deskriptif. Sampel penelitian sebanyak 100 responden. Hasil penelitian menunjukkan bahwa digital advertising berpengaruh positif signifikan terhadap brand awerness, brand awerness berpengaruh positif signifikan terhadap purchase intention, digital advertising berpengaruh positif signifikan terhadap purchase intention. Selain itu, adanya peran brand awerness dalam memediasi pengaruh digital advertising terhadap purchase intention.
Knowledge Sharing pada Sektor Publik: Analisis Systematic Literature Review dengan Vos Viewer Muchtar, Muhammad; Rofaida, Rofi; Disman, Disman
Journal of Management and Business Review Vol 22, No 1 (2025)
Publisher : Research Center and Case Clearing House PPM School of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34149/jmbr.v22i1.628

Abstract

The public sector, as the front guard of public services, has a huge responsibility in ensuring efficiency, effectiveness and innovation in the delivery of public services. One of the keys to achieving this goal is through the practice of Knowledge Sharing, or sharing knowledge, at all levels of the organization. This research aims to delve into the practices of Knowledge Sharing in the public sector as an effort to enhance efficiency and effectiveness in the delivery of public services. However, the limited research investigating Knowledge Sharing practices in the public sector poses a challenge that needs further exploration. The methodology employed in this research involves utilizing data from 165 articles indexed by Google Scholar and Scopus, using the Publish or Perish application. Bibliometric analysis includes visual mapping using Vos Viewer to identify research trends, frequently occurring keywords, and the density of research on various topics. Network visualization illustrates clusters of terms that are the focus of research, such as performance, information exchange, knowledge creation, and motivation. By combining data from network visualization, overlay visualization, and density visualization, this research provides a comprehensive overview of the development of Knowledge Sharing research in the public sector. It identifies that topics such as codification and incentives are still underexplored, presenting opportunities for further research in the future.
Knowledge Sharing pada Sektor Publik: Analisis Systematic Literature Review dengan Vos Viewer Muchtar, Muhammad; Rofaida, Rofi; Disman, Disman
Journal of Management and Business Review Vol 22, No 1 (2025)
Publisher : Research Center and Case Clearing House PPM School of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34149/jmbr.v22i1.628

Abstract

The public sector, as the front guard of public services, has a huge responsibility in ensuring efficiency, effectiveness and innovation in the delivery of public services. One of the keys to achieving this goal is through the practice of Knowledge Sharing, or sharing knowledge, at all levels of the organization. This research aims to delve into the practices of Knowledge Sharing in the public sector as an effort to enhance efficiency and effectiveness in the delivery of public services. However, the limited research investigating Knowledge Sharing practices in the public sector poses a challenge that needs further exploration. The methodology employed in this research involves utilizing data from 165 articles indexed by Google Scholar and Scopus, using the Publish or Perish application. Bibliometric analysis includes visual mapping using Vos Viewer to identify research trends, frequently occurring keywords, and the density of research on various topics. Network visualization illustrates clusters of terms that are the focus of research, such as performance, information exchange, knowledge creation, and motivation. By combining data from network visualization, overlay visualization, and density visualization, this research provides a comprehensive overview of the development of Knowledge Sharing research in the public sector. It identifies that topics such as codification and incentives are still underexplored, presenting opportunities for further research in the future.
Co-Authors Disman, Disman Puspo Dewi Dirgantari Ratih Hurriyati Rofi Rofaida Sigarlaki, Faizal Fardhani