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All Journal Celt: A Journal of Culture, English Language Teaching & Literature CaLLs : Journal of Culture, Arts, Literature, and Linguistics Journal of English Language and Culture E-Link Journal Jurnal Pengabdian dan Kewirausahaan Jurnal Abdimas Le Mujtamak Studies in English Language and Education Seloka: Jurnal Pendidikan Bahasa dan Sastra Indonesia
Suwarni Wijaya Halim
Bunda Mulia University
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Pelatihan Storytelling sebagai Strategi Pemasaran bagi Siswa Sekolah Menengah Atas: Storytelling Training as a Marketing Strategy for High School Students Kinasih, Putri Rindu; Halim, Suwarni Wijaya
Jurnal Abdimas Le Mujtamak Vol. 5 No. 1 (2025): Le MUJTAMAK 2025: Januari - Juni
Publisher : Universitas Islam Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46257/jal.v5i1.1195

Abstract

Kemampuan bercerita (storytelling) memiliki potensi untuk mengembangkan keterampilan berpikir kritis guna menciptakan dinamika belajar yang efektif melalui keterlibatan siswa yang aktif di kelas. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan pemahaman dan keterampilan siswa dalam menggunakan storytelling sebagai strategi pemasaran dalam konteks Business English. Kegiatan ini dilatarbelakangi oleh kurangnya pelatihan mengenai pemanfaatan storytelling dalam bidang pemasaran, khususnya di jenjang pendidikan menengah. Pelatihan ini dilaksanakan di SMA FONS VITAE 1 Jakarta dengan melibatkan 16 siswa dari English Club, yang berasal dari kelas X hingga XII. Metode pelatihan meliputi pemberian materi interaktif, studi kasus, diskusi kelompok, dan praktik membuat konten pemasaran berbasis storytelling. Hasil kegiatan menunjukkan bahwa siswa mampu memahami konsep storytelling secara lebih aplikatif dan menyadari bahwa pendekatan naratif dalam pemasaran dapat memperkuat hubungan antara merek dan audiens, sekaligus mendorong loyalitas serta keterlibatan emosional konsumen. Kegiatan ini diharapkan dapat menjadi langkah awal dalam menanamkan pemahaman strategi pemasaran modern berbasis bahasa Inggris di kalangan pelajar sekolah menengah.
ANALYZING THE PERCEPTION OF THE BLIND AND VISUALLY-IMPAIRED ON THE USE OF AUDIO DESCRIPTION: A CASE STUDY Setiawan, Patricia Nanda; Halim, Suwarni Wijaya
CaLLs (Journal of Culture, Arts, Literature, and Linguistics) Vol 12, No 1 (2026): June 2026
Publisher : Fakultas Ilmu Budaya, Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/calls.v12i1.22802

Abstract

Disabled people, including the blind and visually impaired, need some accessibilities to help them doing some activities in their life. One of the assistance designed to help the blind and visually impaired is audio description. Audio description is a form of audiovisual translation which can be beneficial for the blind and visually impaired in accessing audiovisual works. However, audio description has not been applied widely in Indonesia. This research aims to investigate the perception of blind and visually impaired students in Mardi Wuto English Club on the use of audio description. The researchers interviewed eight blind and visually impaired students in Mardi Wuto English Club after they watched a short film without and with audio description on YouTube entitled “The Rose” produced by CHILDLINEIndia. The result indicated that the participants had a positive perception on the audio description as they found it helpful to comprehend the silent scenes and storyline in that short film.
Co-Authors Belinda Febrianty Dea Yuanita Nasution Katharina Endriati Sukamto Kinasih, Putri Rindu Setiawan, Patricia Nanda