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Journal : Jurnal Vicidi

Perancangan Ide Bisnis Giftery Hampers Jessica Patrice; Marina Wardaya
Jurnal Vicidi Vol. 8 No. 2 (2018): VICIDI
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vicidi.v8i2.737

Abstract

This research takes the theme of designing business ideas for Giftery Hampers. This research was conducted with the aim to know the opportunities and visibility of business hampers. This study is also used to obtain data from the public on their views on business hampers and see how business opportunities from the findings of this study. The research was conducted by qualitative, quantitative, observation and literature study. In this study, the authors look for excisting problems from excisting hampers business, explore the advantages, the shortcomings of the hampers business that has been running to create a new innovation that can be given to develop business hampers. The study was conducted by interviewing competent expert in business especially hampers business to create a new innovation that can be applied in order to develop Giftery Hampers. The result of this research is the innovation that can be executed by Giftery Hampers that can give more value to Giftery Hampers brand.
PERANCANGAN BISNIS MIND PRODUCTION DI SURABAYA Michael Prayogo Santosa; Marina Wardaya
Jurnal Vicidi Vol. 6 No. 1 (2016): VICIDI
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vicidi.v6i1.1054

Abstract

Mind Production is a conceptual video producer company for Indonesian Hip- Hop dancer which is produce the video with the best concept and quality, also adding the value of Indonesia onto the concept to show the quality of Indonesian talents. The purpose of this research is to build a conceptual video producer business. There are 2 methods that are going to be use in this research, quantitative (questionnaire) and qualitative (interview). Hopefully from this research the researcher could build the right Business.
Penelitian Perancangan Bisnis Pawty! Party Planner Chatrine Putri; Marina Wardaya
Jurnal Vicidi Vol. 6 No. 2 (2016): VICIDI
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vicidi.v6i2.1128

Abstract

Along with the times in this modern era, quite a lot of animal lovers who wanted to hold an event that can involve their pets with the aim to having a unique moment or increasing the prestige. However, not many companies that can help to organize the event. This study aims to find the right solution to resolve the issue. The methods that used in this research is primary data collection methods through interviews, and secondary which collects data from the literature and the Internet. The result that obtained from this study is developing a party planner for pets.
Perancangan Bisnis Untuk Jasa Fotografi Bayi Kita Photolier Kathleen Angelita Kurniawan; Marina Wardaya
Jurnal Vicidi Vol. 8 No. 1 (2018): VICIDI
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vicidi.v8i1.1130

Abstract

The research concept of baby and family photography business is done with the aim to describe the design of family photography business that provides baby and family photography services by cooperating with the second party that is maternity hospital. The purpose of this study is useful to determine consumer desires, market needs, and business design strategies in accordance with our photography services Photolier. The research method used is qualitative method with interview and quantitative method by dividing the questionnaire to prospective customers who domicile in surabaya. The conclusion of the research result is that infants and children are currently interested in already existing competitors who first started this business.
Perancangan Bisnis Makanan Anjing "LouLou" Gourmet Bark Cookies Cherish Catherine Agatha; Marina Wardaya
Jurnal Vicidi Vol. 7 No. 2 (2017): VICIDI
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vicidi.v7i2.1138

Abstract

This research in order of the making homemade snack or cookies for dogs with brand name “LouLou” Gourmet Bark Cookies to knowing the market respond about this business idea. For this research, writer choose to using qualitative methods by conducting interviews with 10 dog lovers which competent and experienced in taking care of dogs. This interview has a primary focus on dog owners behaviour in terms of feeding and which food materials that dog preferred. The result of this study obtained that dog owners behaviour always give treats, both for training obedience or not, without the exact amount each day, depends with dog owners activity; with various preferred flavour, such as chicken, banana, chicken’s liver, etc, to get its benefits alternately. “LouLou” Gourmet Bark Cookies business idea originated from writer’s baking hobby and experienced, also taking care of dogs since childhood, and then developed by business opportunities and the market problems, which most treats found and sold are import factory product that usually through long processed food that can decreased nutritional value or even contain harmful preservative because of the length of the distribution process before it gets to the customer. Moreover, the treats that sold in market, contains only one flavour in each package so oftenly customer had to buy a lot of packages to get a variety flavours as remembering that dog is a picky eater that tend to choose food. Therefore, “LouLou” Gourmet Bark Cookies business idea are expected to be the solution for market problems.
Perancangan Untuk Produk Origin - Indonesian Heritage Apparel Stephanie Wijaya; Marina Wardaya
Jurnal Vicidi Vol. 7 No. 1 (2017): VICIDI
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vicidi.v7i1.1151

Abstract

This research was done to know what people think about ORIGIN – Indonesian Heritage Apparel business idea and to research why people began to be abandoned and forgotten because it is regarded as second-class outfit, especially among young people, this thing happened because the design it self seem tradisional. Besides, the author want to change the design concept to be more modern. The research was conducted using quantitative and qualitative methods. The quantitative method using online quistionnaire which is distributed to woman aged 22-35 years who lived in Surabaya. While the qualitative method by interview to the expert usher and literature study. The result of the research shows that most of the correspondents like to buy top and dress instead of skirt and outer. Furthermore, the identity and design should represent exclusive and trusted. Media marketing is done by using bazaar and through social media.
Pengaruh Nilai Kegunaan dan Keunikan Desain Terhadap Keputusan Pembelian Produk Home Decor Plaster Air Freshener Angela Priscila Montolalu; Marina Wardaya
Jurnal Vicidi Vol. 9 No. 1 (2019): VICIDI
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vicidi.v9i1.1325

Abstract

In recent time, the trend and the people’s interests in home decor products are growing rapidly. So now, home decor products should have more added value, so it can be more attractive to the customers.The objective of this study is to determine the value and the uniqueness about the plaster air freshener as the home decor products. There are two methods of this study such as qualitative and quantitative methods. The activities we did to do the qualitative methods are by interviewing the experts and the end-users (expert user and extreme user), and also a literature study from books and journals. However, the activities that will be done for doing quantitative methods in this study are by taking an online questioner to 50 target markets who are interested in home decors and fragrances. The result of this study indicates that the usefulness and design uniqueness of a product play important role in affecting home decor product purchase decision especially plaster air freshener.
Penggunaan Kids Corner Dalam Sebuah Kegiatan Untuk Meningkatkan Interaksi Sosial Anak Maria Riezqie Firnanda; Marina Wardaya
Jurnal Vicidi Vol. 9 No. 2 (2019): VICIDI
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vicidi.v9i2.1330

Abstract

The purpose of this research is to find out the use of kids corner in Surabaya and Sidoarjo in an activity that can increase children's social interaction. The research method used in this research are qualitative and quantitative research methods. Qualitative data research methods by interviewing informants and users of kids corner services (expert users and extreme users) as well as literature studies from books and scientific journals about the use of gadgets on early childhood, the effect of gadgets on children's social interactions and the use of kids services corner in an activity. Quantitative research methods by distributing online and offline questionnaires to 52 potential customers in Surabaya and Sidoarjo. The conclusion of this research is the need for the use of kids corner in an activity to increase children's social interaction and minimize the use of gadgets to children.
Pengaruh Merchandise Terhadap Customer Engagement 504 Slowbar Senna Satrio; Marina Wardaya
Jurnal Vicidi Vol. 9 No. 2 (2019): VICIDI
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vicidi.v9i2.1335

Abstract

The purpose of this research is to discover the effect of merchandise produced by 504 Slowbar towards the level of engagement with the customers. The research method used in this research is interview to 3 experts and 3 extremes ( qualitative method, along with questionnaires spread to 50 504 Slowbar Customers. From the research the conclusion that The right merchandise that is suitable with the customer will increase the customer engagement towards the brand 504 Slowbarcan be drawn.
MENCARI MODEL DESAIN KARAKTER DAN VISUALISASI PENOKOHAN DISC TEAM DALAM PEMBUATAN KOMIK Joy Christy Fidelin Nicolay; Marina Wardaya
Jurnal Vicidi Vol. 11 No. 1 (2021): VICIDI
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vicidi.v11i1.1985

Abstract

This design is made with the purpose of answering the problem that DISC Team is facing about product development. DISC Team is a series of short comics that has4 main characters that are inspired by the DISC personality trait. This comic tells the story of their daily lives and how they face problems according to the DISC personality trait. DISC Team has a target market that consists of young adults age from 15-25 years old who has an interest in reading comics and has the drive to learn about personality and how to face them. But after doing a survey with the target market and interviewed the extreme and expert users, there are problems that DISC Team is facing. These problems are the lack of interaction and knowledge about the presence of DISC Team, so further product development is needed. And because of that, the writer has a come up with a solution by changing the comic design. The research method that is used for this Final Project is literature study from sources like books, scientific journals and online articles. After the literature studies, the results are the designs for comic and its’ characters. Keywords: Product development, Comic, DISC personality