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Journal : JURNAL DESTINASI PARIWISATA

Strategi Pengembangan Pariwisata di Wisata BALKONDES Ngadiharjo di Kawasan Borobudur Kabupaten Magelang Rian Destiningsih; Andhatu Achsa; Dian Marlina Verawati
JURNAL DESTINASI PARIWISATA Vol 8 No 2 (2020): VOL 8, NO 2 (2020): (JULY-DECEMBER) JURNAL DESTINASI PARIWISATA
Publisher : Program Studi Sarjana Pariwisata, Fakultas Pariwisata, Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JDEPAR.2020.v08.i02.p21

Abstract

Magelang has so many tours, nice and very interesting to visit. Balai Ekonomi Desa which is often abbreviated as Balkondes, is a tour that is only found in Magelang. Several tours feature Balkondes, but the destinations carried are different from Balkondes. Balkondes is the embodiment of the village community in developing the economic potential of the village, while the number of Balkondes in Magelang Regency is around 20 Balkondes. One of them, Balkondes Ngadiharjo is one of Balkondes that is unique and still frequently visited by tourists often as tourists. The purpose of this research is provide an overview to identify tourism development strategy in Balkondes Ngadiharjo. The method of the study used descriptive qualitative, Strengths-Weaknesses-Opportunities-Threats (SWOT) and the survey was undertaken on 57 respondents. The results showed that alternative development strategies for Balkondes Ngadiharjo include optimization of promotions, internet access, suitable facilities gave the wide location, environment-based tourism, outdoor events and the tendency to travel in eco-based niche tourism, Borobudur Temple tourists to visit Balkondes Ngadiharjo, increasing creativity Balkondes Ngadiharjo's innovation and uniqueness to maintain competition for the number of visitors between Balkondes and other tours, increase management professionalism, playgrounds, public facilities and innovation and creativity to maintain competition between Balkondes and other tourist objects so that the level of tourist visits is high and can give a positive impression that is memorable for visitors and have an impact on the high profitability of tourist objects. Keyword: balkondes, tourism, strategy, swot
Co-Authors Abdul Azis Aji, Hanand Krisna Alifia Ermaniar Alvianita Kristinawati Amelia Choya Tia Rosalia Amirull Dwi Hasti Andhatu Achsa Anindya Erma Widowati Ari Tri Afiftah Arie Irawati Ayu, Kurnia Margareta Ayunjiyah Triartmawati Azizah Ika Dewi Dani Henji Prastiwi Devita Rahma Ardina Diah Ayu Kurniasari Dinar Melani Hutajulu Dwi Prasetyani Eistiana, Indri Evi Lestari Fani Aprilia Fatin Damayanti Fitrah Sari Islami Gilang Bondoyudho Ginanjar Sastro Sasmito Hadi Sasana Hadi Sasana Hanna Saputri Heni Wahyu Widayati Herlina Damayanti hirawati, heni Ika Rahma Febrianti Ikke Indrawati Indah Khalimatul Lestari Indah Sekar Wangi Irvan Tri Isnandar Istikharoh Istikharoh Jalu Aji Prakoso Jalu Aji Prakoso Jalunggono, Gentur Kholidur Rizki Laras A’nnisa Lorentino Togar Laut Lorentino Togar Laut Lucia Rita Indrawati Lucia Rita Indrawati Lucia Rita Indrawati Melati Intan Kurnia Nabilla Nurrachma Nina Setiarini Novitaningtyas, Ivo Oktavia Dwi Haryanti Onyango Aila, Fredrick Panji Kusuma Prasetyanto Panji Kusumo Prasetyanto Prakoso, Jalu Aji Prasetyanto, Panji Kusuma Rizal Ihwandi, Lalu Rizka Angelina Chintia Rr Retno Sugiharti Safira Ayu Murti Septiani, Yustirania Setiarini, Nina Sherlinda Ardanareswari Shintya Novita Rahmawati Siska Selfiana Siti Nur Hidayah Sudati Nur Safiah Sudati Nur Sarfiah Sudati Sarfiah Sugiharti, Rr. Retno Sumeitri, Atika Tri Isnandar, Irvan Tria Stefi Asenda Putri Verawati, Dian Marlina Weka Kanaka Wenny Inta Rosalia Whinarko Juliprijanto Whinarko Juliprijanto Yustirania Septiani