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Widadi, Budi
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Enhancing Consumer Brand Engagement in Social Media Marketing for Wedding Organizer Services Salsabela, Riska Nadiya; Widadi, Budi
JURNAL ILMIAH EDUNOMIKA Vol 8, No 4 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i4.16177

Abstract

This study aims to examine the impact of Value Co-Creation on Consumer Brand Engagement within the context of social media marketing for wedding organizer (WO) services. The sample was selected using purposive sampling, with a total of 120 respondents who are WO service users and active on social media. The data analysis technique employed is Structural Equation Modeling (SEM) using the AMOS software, and data was collected through a questionnaire. The findings reveal that five hypotheses have a positive and significant influence: entertainment on value co-creation, interactivity on value co-creation, EWOM on value co-creation, trendiness on value co-creation, and value co-creation on consumer brand engagement . However, one hypothesis, concerning customization's effect on value co-creation, was found to be insignificant.
Enhancing Consumer Brand Engagement in Social Media Marketing for Wedding Organizer Services Salsabela, Riska Nadiya; Widadi, Budi
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 4 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i4.16177

Abstract

This study aims to examine the impact of Value Co-Creation on Consumer Brand Engagement within the context of social media marketing for wedding organizer (WO) services. The sample was selected using purposive sampling, with a total of 120 respondents who are WO service users and active on social media. The data analysis technique employed is Structural Equation Modeling (SEM) using the AMOS software, and data was collected through a questionnaire. The findings reveal that five hypotheses have a positive and significant influence: entertainment on value co-creation, interactivity on value co-creation, EWOM on value co-creation, trendiness on value co-creation, and value co-creation on consumer brand engagement . However, one hypothesis, concerning customization's effect on value co-creation, was found to be insignificant.
IMPROVING PERFORMANCE WITH THE SUPPORT OF ISLAMIC LEADERSHIP AND ISLAMIC WORK MOTIVATION TO SYARIA BANKING EMPLOYEE IN PURWOKERTO Yadi Fakhruzein Terang Jaya; Budi Widadi
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 1 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

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Abstract

Islamic banking requires a strong organizational foundation in order to survive in the increasingly tight competition of the banking industry. This study uses primary data and secondary data in the form of information from published journals, websites or other media. The research sample includes employees of Purwokerto Islamic Banking who have worked for 2 years. The technical analysis in this study was carried out using descriptive analysis and Structural Equation Modeling or SEM (Structural Equation Modeling) then hypothesis testing was carried out. The results of the hypothesis testing stated that Islamic leadership had no effect on employee performance, Islamic organizational culture had a positive effect on employee performance, Islamic leadership had a positive effect on Islamic organizational culture, Islamic leadership had a positive effect on Islamic work motivation, Islamic organizational culture had a positive effect on Islamic work motivation and Islamic work motivation had a positive effect on employee performance. Based on the results of the Sobel Test, Islamic work motivation mediates the effect of Islamic leadership on employee performance but Islamic organizational culture does not mediate the effect of Islamic leadership on employee performance. Islamic work motivation mediates the effect of Islamic organizational culture on employee performance while Islamic organizational culture mediates the effect of Islamic leadership on Islamic work motivation. Keywords: Islamic work motivation, Islamic organizational, Islamic leadership, Syaria Banking
Penguatan Pendidikan Karakter Melalui Edukasi Literasi Keuangan untuk Remaja Sekolah Menengah Faizal Rizky Yuttama; Budi Widadi
ARDHI : Jurnal Pengabdian Dalam Negri Vol. 3 No. 3 (2025): June : ARDHI : Jurnal Pengabdian Dalam Negri
Publisher : Asosiasi Riset Pendidikan Agama dan Filsafat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/ardhi.v3i3.1135

Abstract

The purpose of this community service activity is to improve the knowledge of SMA Islam Andalusia Banyumas students about finance and teach them to use money wisely and independently starting from adolescence. The results showed that most students did not understand the basic concepts of financial literacy, such as the difference between needs and wants, budgeting, and the importance of saving. The training was conducted in one day with a participatory education approach. This method includes providing materials, group discussions, budgeting simulations, and individual reflections. This activity was attended by 80 students. The assessment results showed an increase in the average score from 52.4 in the pretest to 81.1 in the posttest. This activity also showed high active participation, with more than 88% of students actively involved in discussions and group assignments. This training proves that an experience-based approach can effectively improve students' understanding and awareness of personal financial management. Financial literacy instilled since high school has the potential to form a character of thrift, responsibility, and independence in facing future financial challenges
ANALISIS PENYEBAB PERMASALAHAN KINERJA KARYAWAN DENGAN INTERRELATIONSHIP DIAGRAM (STUDI KASUS DI STIKES HARAPAN BANGSA PURWOKERTO) Alfiz, Alfiz; Widadi, Budi; Mangku Negara, Iis Setiawan; Mutiara Savitri, Fania
Solusi Vol. 17 No. 2 (2019)
Publisher : Fakultas Ekonomi, Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (514.93 KB) | DOI: 10.26623/.v17i2.1464

Abstract

ABSTRAK Abstrak : Kinerja merupakan hasil kerja yang dilakukan oleh karyawan sesuai dengan jabatan masing-masing dalam periode waktu tertentu, yang memberikan dampak terhadap pencapaian tujuan organisasi yang telah ditetapkan. Tujuan penelitian ini adalah untuk menganalisis faktor-faktor penyebab kinerja karyawan yang kurang baik dan untuk menganalisis keterkaitan antara faktor-faktor penyebab yang berkaitan dengan permasalahan kinerja antara satu penyebab dangan penyebab lain. Hasil penelitian menunjukkan bahwa faktor penyebab satu masalah dengan masalah lain adalah faktor beban kerja karena banyaknya mata kuliah yang diampu oleh dosen luar yang mengakibatkan keterlambatan penyerahan soal ujian dan keterlambatan penginputan nilai. Faktor disiplin diri karena manajemen waktu yang mengakibatkan ketidaktepatan pelaporan pangkalan pendidikan tinggi. Faktor kepemimpinan karena pimpinan jarang di tempat mengakibatkan keterlambatan pendisposisian surat masuk dan pembayaran honor kegiatan, perjalanan dinas dan supervisi praktek dibayarkan terlalu lama. Faktor pengawasan dan manajemen waktu karena lupa dan pola kerja mengakibatkan dosen tidak mengisi jurnal. Faktor pengawasan dan koordinasi karena harus adanya konfirmasi kehadiran dosen ke dosen yang bersangkutan sehingga terjadi ketidaktepatan waktu perekapan presensi dosen. Faktor scheduling karena masih ada perkuliahan satu minggu sebelum ujian mengakibatkan terjadinya keterlambatan presensi mahasiswa.   Faktor manajemen waktu, scheduling dan beban kerja karena banyaknya kegiatan dosen mengakibatkan keterlambatan penyerahan rancangan pertemuan perkuliahan dan perubahan jadual perkuliahan. Beban dosen mengajar tinggi banyaknya libur mengakibatkan perubahan jadual perkuliahan.Kata Kunci : Monitoring, Komunikasi, Kepemimpinan, Motivasi dan Disiplin
Pengaruh Modal Kerja Terhadap Tingkat Profitabilitas PT. BFI Finance Indonesia Tbk. Widadi, Budi; Indrawati, Iin Dyah
J-LEE - Journal of Law, English, and Economics Vol. 5 No. 1 (2023): JUNI
Publisher : LPPM Universitas Harapan Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35960/j-lee.v5i1.1238

Abstract

One of the company’s goals is to get as much profit as possible. Profit or profit is an important means of maintaining the profitability of a business. The higher the expected profit, the better the company can survive, grow and develop and face competition. The purpose of this study was to determine the effect of working capital and operating efficiency on the level of profitability of PT. BFI Finance Indonesia Tbk. This study uses quantitative data types using linear data analysis, with the hypothesis that working capital affect profitability and operational efficiency affects the profitability of PT. BFI Finance Indonesia Tbk
Co-Authors Alfiz, Alfiz Alfizi, Alfizi Arif Setia Sandi A. Bambang Sumantri, R Bagus Deny Nugroho Triwibowo Faizal Rizky Yuttama Fania Mutiara Savitri Iin Dyah Indrawati Indrawati, Iin Dyah Mangku Negara, Iis Setiawan Mutiara Savitri, Fania Puspita Lianti Putri Putri, Puspita Lianti Salsabela, Riska Nadiya Yadi Fakhruzein Terang Jaya