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The Influence of Service Quality, Destination Image, Accessibility On Tourist Satisfaction in The Botubarani Bonebolango Whale Shark Tourist Destination, Gorontalo Mohamad, Rizki Aditya; Widawati, Ida Ayu Putri; Damayanti, Titien
Journal of Mandalika Review Vol. 3 No. 2 (2024): Journal of Mandalika Review
Publisher : Politeknik Pariwisata Lombok

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55701/mandalika.v3i2.195

Abstract

Abstract Introduction: Thisl study aimsl to investigate thel influence ofl service lquality, destinationl image, andl accessibility onl tourist lsatisfaction. Thel research was conducted atl the Whalel Shark touristl destination inl Botubarani lVillage, Bonebolango, Gorontalo. Methodology: Thisl type ofl research isl explanatory and employs a quantitative approach. Datal were collectedl directly usingl questionnaires distributedl to 381 respondents selected through purposive sampling techniques and analysed using the PLS-SEM model. Findings: The findingsl reveal thatl service qualityl has al positive andl significant effect onl tourist satisfaction, destination imagel has al positive andl significant impact onl tourists, and accessibility positivelyl andl significantlyl influencesl touristl lsatisfaction. Conclusion: Thel study conducted atl the Whalel Shark touristl destination inl Botubarani lVillage, Bonebolango, Gorontalo, examined how servicel quality, destinationl image, andl accessibility affect touristl satisfaction. Using a quantitative explanatory approach and data from 381 respondents, the findings showed that all three factors—service lquality, destinationl image, andl accessibility—positively andl significantly influence tourist satisfaction. Keywords: Service Quality, Destination Image, Accessibility, Tourist Satisfaction
Peran Mediasi Trust pada Pengaruh Digital Green Marketing terhadap Loyalitas Pelanggan Restoran Lusi Pakan by The River dan Berbagi Kopi Hub di Denpasar Baskara, I Made Binar; Widawati, Ida Ayu Putri; Damayanti, Titien
Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Vol. 19, No. 2 : Al Qalam (Maret 2025)
Publisher : Sekolah Tinggi Ilmu Al-Qur'an (STIQ) Amuntai Kalimantan Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35931/aq.v19i2.4807

Abstract

Penelitian ini bertujuan untuk peran mediasi trust pada pengaruh digital green marketing terhadap loyalitas pelanggan Lusi Pakan by the River dan Berbagi Kopi Hub. Pendekatan yang digunakan adalah kuantitatif dengan metode analisis jalur (path analysis) yang dianalisis menggunakan SPSS 26.0. Jumlah responden dalam penelitian ini sebanyak 160 orang yang merupakan pelanggan dari kedua merek tersebut. Hasil penelitian menunjukkan bahwa Digital Green Marketing memiliki pengaruh langsung yang signifikan terhadap Trust dengan koefisien beta sebesar 0,513 dan nilai t sebesar 11,780. Selain itu, Trust juga berpengaruh signifikan terhadap Loyalty dengan koefisien beta 0,485 dan nilai t 6,723. Pengujian ini membuktikan bahwa Trust memediasi sebagian hubungan antara Digital Green Marketing dan Loyalty, dengan Digital Green Marketing tetap memiliki pengaruh langsung yang signifikan terhadap Loyalty dengan koefisien beta sebesar 0,257 dan nilai t 4,752. Temuan ini mengindikasikan bahwa kepercayaan konsumen terhadap klaim ramah lingkungan memperkuat pengaruh Digital Green Marketing terhadap loyalitas, tetapi efektivitas strategi pemasaran digital itu sendiri tetap menjadi faktor penting dalam membangun loyalitas pelanggan. Dengan demikian, meskipun Trust berperan sebagai mediator, Digital Green Marketing tetap memiliki pengaruh langsung yang kuat terhadap loyalitas konsumen pelanggan Lusi Pakan by the River serta Berbagi Kopi Hub.   
Strategi Pengembangan Pariwisata Berkelanjutan di Desa Sembalun Asti Az-Zahra, Lale; Damayanti, Titien; Mahadewi, Ni Made Eka
Tulisan Ilmiah Pariwisata (TULIP) Vol 8, No 1 (2025): Juni
Publisher : Program Studi S1 Pariwisata, Universitas Muhammadiyah Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31314/tulip.8.1.23-37.2025

Abstract

Penelitian ini bertujuan untuk mengidentifikasi faktor internal dan eksternal yang memengaruhi pengembangan pariwisata berkelanjutan di Desa Sembalun, serta merumuskan strategi yang tepat guna mendukung keberlanjutan sektor tersebut. Metode yang digunakan adalah pendekatan campuran (mix method), dengan teknik pengumpulan data melalui wawancara mendalam kepada para pemangku kepentingan dan observasi langsung di lapangan. Analisis dilakukan menggunakan metode SWOT, IFAS, EFAS, serta Matriks IE. Hasil analisis menunjukkan bahwa posisi pengembangan pariwisata Desa Sembalun berada pada Kuadran II (Selective Growth and Build) dengan skor IFAS sebesar 2,62 dan EFAS sebesar 3,22. Strategi utama difokuskan pada pemanfaatan kekuatan lokal, termasuk potensi alam, budaya, dan kearifan lokal, untuk merespons peluang dari tren meningkatnya minat terhadap wisata berbasis alam. Grand strategy mencakup penguatan ekonomi masyarakat lokal, pengembangan pariwisata berbasis komunitas, peningkatan investasi hijau, pelestarian budaya, konservasi lingkungan, serta sistem pengelolaan limbah yang berkelanjutan. Seluruh strategi tersebut dirancang untuk mendorong pertumbuhan pariwisata yang inklusif, partisipatif, serta ramah lingkungan, sesuai dengan prinsip pembangunan berkelanjutan.
Analysis of the Effectiveness of Internal Control on Debt Payments at Hotel "X" Lim, Cheryl; Damayanti, Titien; Arnawa, I Putu
Indonesian Journal of Banking and Financial Technology Vol. 2 No. 4 (2024): October 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fintech.v2i4.11272

Abstract

This research aims to describe internal control over debt payments to suppliers at Hotel "X". This research uses qualitative descriptive data analysis techniques and uses a triangulation test. Data collection in this research used interview, observation and documentation techniques. The results of this research indicate that the effectiveness of internal control over debt payments at Hotel "X" is very effective. There was one implementation of internal control elements that was not achieved, namely that internal parties were unable to communicate effectively, resulting in double posting of invoices due to missed communication. This was caused by the non-implementation of the Standard Operating Procedure (SOP) regarding notification of aging receivables which should have been carried out by purchasing which was actually carried out by receiving. Socialization regarding Standard Operating Procedures (SOP) must be carried out regularly so that implementation can be maximized.
Analysis of the Role of Income Audit in Internal Control: Evidence from the Hospitality Sector in Bali Putri, Ni Luh Asriani; Damayanti, Titien; Septiviari, Anak Agung Istri M.
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 4 No 1 (2025): AGUSTUS
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jekombital.v4i1.1010

Abstract

This study aims to analyze the role of income audit in internal control at Courtyard by Marriott Bali Nusa Dua Resort. The approach used is descriptive qualitative with data collection techniques through observation, in-depth interviews, and documentation. The theoretical framework used in this study refers to the internal control component and fraud triangle theory which includes three elements: pressure, opportunity, and rationalization. The results of the study shed light that income audit plays an active and significant role in ensuring the accuracy of hotel revenue reports through the process of daily transaction verification, system matching, and formal short/over reporting. The four components of internal control have been implemented well, and the three elements of triangle fraud have also been effectively controlled. Based on the 15 observation indicators used, all of them were declared to be implemented, and the effectiveness of internal control reached 100%. This research contributes to hotel management in maintaining an accountable internal control system, as well as providing strategic recommendations for continuous improvement in the implementation of revenue audits.
Implementation of Food Procurement with Cluster Discounts to Increase Food Cost Efficiency in Hotels X RANATA, Pande Bagus Adhi Satya; DAMAYANTI, Titien; MARENI, Ni Ketut
Journal of Governance, Taxation and Auditing Vol. 3 No. 4 (2025): Journal of Governance, Taxation and Auditing (April - June 2025)
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/jogta.v3i4.1621

Abstract

This study examines the implementation of food procurement with cluster discounts as an effort to optimize food costs at Hotel X. The research aims to analyze the effectiveness of cluster discount systems, which are carried out through collaborative purchasing among hotels under Marriott International, in maintaining efficiency while ensuring the quality of ingredients. The study employs a qualitative descriptive approach with triangulation of data collection through observation, interviews, and documentation within the purchasing and cost control departments. The findings indicate that the application of cluster discounts contributes to lower actual food cost percentages compared to the standard set by the hotel, which reflects a consistent efficiency in food procurement. This efficiency demonstrates that the strategy not only reduces costs but also supports the sustainability of service quality in line with hotel operational standards. The research concludes that the cluster discount system is a relevant and effective method for food cost control in the hospitality industry, and it can serve as a model for other hotels seeking to improve procurement strategies and cost management practices.
ANALISIS EFEKTIVITAS PENGENDALIAN INTERNAL PENERIMAAN KAS ATAS PENJUALAN TUNAI PADA HOTEL “X” Astiti, Ni Made Yuli; Damayanti, Titien; Sumariati, I Dewa Ayu Rai
Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Vol. 2 No. 12 (2024): Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Publisher : Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menganalsis efektivitas pengendalian internal penerimaan atas penerimaan kas di Hotel “X”. Objek dari penelitian ini adalah pengendalian internal terhadap penerimaan kas atas penjualan tunai Hotel “X”. Pengumpulan data dari penelitian ini menggunakan teknik wawancara, observasi dan dokumentasi. Penelitian ini menggunakan pendekatan deskriptif kualitatif, dengan menggunakan konsep dari Mulyadi (2018). Hasil penelitian ini menunjukkan bahwa efektivitas pengendalian internal dalam penerimaan kas atas penjualan tunai di Hotel “X” mencapai skor 79%, yang artinya kurang efektif. Hal ini dikarenakan adanya beberapa poin dari unsur pengendalian internal yang masih belum dilaksanakan dengan baik. Pada unsur sistem wewenang serta prosedur pencatatan dimana memberikan konservasi yang cukup terhadap aset, utang, pendapatan, dan juga beban, serta pada unsur praktek yang sehat di dalam melaksanakan tugasnya dan fungsinya pada setiap unit perlu dilakukannya perbaikan agar pengendalian internal dalam penerimaan kas atas penjualan tunai semakin menjadi lebih baik.
PENGARUH PENERAPAN GOOD CORPORATE GOVERNANCE TERHADAP KUALITAS LAPORAN KEUANGAN PADA HOTEL BINTANG LIMA DI KUTA SELATAN Situmorang, Meydina Anggita; Damayanti, Titien; Tuwi, I Wayan
Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Vol. 2 No. 12 (2024): Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Publisher : Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Studi ini bertujuan untuk menguji bagaimana penerapan good corporate governance mempengaruhi kualitas laporan keuangan. Penelitian dilakukan pada hotel bintang lima di Kuta Selatan. Sebanyak 32 responden dipilih sebagai sampel penelitian dengan menggunakan purposive sampling. Sumber data yakni data primer dan jenis data berupa kuantitatif yang dikumpulkan dengan mengirimkan kuesioner. SPSS 25 digunakan untuk mengolah analisis regresi linier sederhana. Hasil penelitian menyatakan penerapan good corporate governance mempengaruhi secara positif dan signifikan terhadap kualitas laporan keuangan. Kemampuan penerapan good corporate governance dalam menjelaskan kualitas laporan keuangan sebesar 42,1% dan sisanya variabel yang tidak dibahas sebesar 57,9% dapat menjelaskan variabel kualitas laporan keuangan.
Digital Content Marketing Design on The Social Media Account Instagram The Awan Villas, Bali in Increasing Brand Engagement Baskara, I Made Binar; Damayanti, Titien; Rucika, Nyoman Gede Dewa
Eduvest - Journal of Universal Studies Vol. 5 No. 1 (2025): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i1.50277

Abstract

This study explores digital content marketing strategies used by The Awan Villas, Bali, to enhance brand engagement on Instagram. The rapid evolution of social media as a marketing tool has transformed how businesses interact with customers. However, The Awan Villas faces challenges such as inconsistent content, lack of dedicated social media management, and low follower engagement. This research aims to analyze content marketing strategies, assess audience interaction, and propose effective marketing tactics to optimize brand engagement. The study employs a qualitative descriptive method, gathering primary data through interviews with marketing personnel and guests, and secondary data from content analysis of The Awan Villas’ Instagram activities. Findings indicate that strategic content planning, visual consistency, interactive engagement, and optimized posting schedules significantly enhance follower interactions and strengthen brand identity. The research concludes that effective social media marketing strategies, when well-executed, can increase consumer engagement and brand awareness, contributing to long-term business success in the hospitality industry.
Digital Marketing Approaches For Tourism Growth: A Study of Puncak Bila, Sidrap Danyal, Muhammad; Damayanti, Titien; Liestiandre, Hanugerah Kristiono
Al-Kharaj: Journal of Islamic Economic and Business Vol. 7 No. 4 (2025): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v7i4.8092

Abstract

This study explores the effectiveness of digital marketing strategies in increasing tourist visits to Puncak Bila Tourism Park, Sidrap, South Sulawesi. Employing a qualitative descriptive approach through interviews, observations, and documentation, the research examines supporting and constraining factors in digital promotion. Results indicate that social media platforms Instagram, TikTok, and Facebook play a central role in destination branding, strengthened by user-generated content (UGC) that broadens reach organically. Visitor data from 2021 to 2024 show a sharp rise in arrivals, reflecting the positive impact of digital promotion. However, constraints remain, including limited digital skills, insufficient infrastructure, and weak SME integration. To address these gaps, strategic solutions based on the Penta Helix model capacity building, website development, and cross-sector collaboration are recommended. This study enriches theoretical perspectives on destination marketing while providing practical implications for sustainable, community-based tourism development in Indonesia.