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All Journal Majalah Ekonomi Jurnal Penamas Adi Buana JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS Jurnal Pengabdian Dharma Laksana Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Majalah Ilmiah Dian Ilmu Jurnal PADMA: Pengabdian Dharma Masyarakat Jurnal Kreativitas dan Inovasi (Jurnal Kreanova) Jurnal Ilmiah Manajemen dan Bisnis (JIMBis) Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL) Jabdimas: Jurnal Pengabdian Masyarakat
Atmajawati, Yayah
Unknown Affiliation
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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PENGAMBILAN KEPUTUSAN KONSUMEN MILENIAL DI SURABAYA DALAM MEMBELI PRODUK HALAL MELALUI APLIKASI ONLINE Atmajawati, Yayah; Agustin, Sasi; Tegowati, Tegowati
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 10 No 1 (2025): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v10i1.22222

Abstract

Research aim: This research aims to analyze the influence of price perceptions, halal product trust, after-sales service and online promotions on online purchasing decisions. Methode: This research is quantitative. The sample consisted of 50 respondents who had purchased halal products via online applications. The sampling method used a purposive sampling technique: consumers in Surabaya who had purchased online. Data analysis used multiple linear regression with SPSS 20.0. Research Findings: The findings in this research are as follows: 1) Price perceptions do not affect online purchasing decisions; 2) After-sales service influences online purchasing decisions; 3) Online promotions influence online purchasing decisions; 4) Trust does not affect online purchasing decisions. Theoretical Contribution: Can provide additional information for readers and serve as a reference if they want to research further regarding the results obtained by this research. Practical Implications: This research is expected to be used to predict actual online consumer purchases through the variables studied. Research limitations: This research only examines the variables of price perception, after-sales service, halal product trust, online promotions, and online purchasing decisions. Meanwhile, the sample is only for consumers who have purchased halal products online.
THE EVOLUTION AND GROWTH OF THE COFFEE INDUSTRY IN INDONESIA: FROM COLONIAL HISTORY TO MODERN CAFES Wibowo, Bambang Sri; Atmajawati, Yayah; Ali, Umar
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 2 No 3 (2024): FEBRUARI
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jekombital.v2i3.602

Abstract

Coffee has stories that are always interesting to hear from ancient times to the present (Angeloni, G., L. Guerrini, P. Masella, M. Bellumori, S. Daluiso, A. Parenti, and M. Innocenti. 2019a). This drink has fans all over the world with a variety of interesting processing methods and interesting flavors too. Coffee plants are also spread in many countries around the world. In Indonesia, various types of coffee plants are widely planted in several highland areas. A simple processing process in order to maintain the original taste and aroma of coffee is always sought by many farmers and coffee entrepreneurs in many regions. Stories about coffee in the modern era will be presented in qualitative form in this article. Currently, coffee has become a product that is sought after by many fans in places that provide it in different settings. So, if you look closely at this drink, it can also sell the atmosphere of the place that sells it as a companion product. Many shops, cafes and restaurants and even food trucks "carry" coffee as the main product they offer apart from other complementary products, even the atmosphere around the shop, cafe or even restaurant.
Co-Authors Agustin, Sasi Ali, Umar Almujtaba, Herdana Amelia, Ezra Bambang Sri Wibowo Batistuta, Rangga Ahnaf Bima Djuraidi, Achmad Dwidjosumarno, Bambang Hadi Santoso Emmywati Hariawan, Ferry Idayati, Farida Khamimah, Wininatin Kurniawan, M. Arif Martin Zebua Mega Arisia Dewi Ramadhani, Yesa Cahayaning Santoso, Bambang Hadi Sasi Agustin Tegowati, Tegowati Wardani, Indry Maura Kusuma