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Atmajawati, Yayah
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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PENGAMBILAN KEPUTUSAN KONSUMEN MILENIAL DI SURABAYA DALAM MEMBELI PRODUK HALAL MELALUI APLIKASI ONLINE Atmajawati, Yayah; Agustin, Sasi; Tegowati, Tegowati
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 10 No 1 (2025): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v10i1.22222

Abstract

Research aim: This research aims to analyze the influence of price perceptions, halal product trust, after-sales service and online promotions on online purchasing decisions. Methode: This research is quantitative. The sample consisted of 50 respondents who had purchased halal products via online applications. The sampling method used a purposive sampling technique: consumers in Surabaya who had purchased online. Data analysis used multiple linear regression with SPSS 20.0. Research Findings: The findings in this research are as follows: 1) Price perceptions do not affect online purchasing decisions; 2) After-sales service influences online purchasing decisions; 3) Online promotions influence online purchasing decisions; 4) Trust does not affect online purchasing decisions. Theoretical Contribution: Can provide additional information for readers and serve as a reference if they want to research further regarding the results obtained by this research. Practical Implications: This research is expected to be used to predict actual online consumer purchases through the variables studied. Research limitations: This research only examines the variables of price perception, after-sales service, halal product trust, online promotions, and online purchasing decisions. Meanwhile, the sample is only for consumers who have purchased halal products online.
Co-Authors Agustin, Sasi Ali, Umar Almujtaba, Herdana Amelia, Ezra Bambang Sri Wibowo Batistuta, Rangga Ahnaf Bima Djuraidi, Achmad Dwidjosumarno, Bambang Hadi Santoso Emmywati Hariawan, Ferry Idayati, Farida Khamimah, Wininatin Kurniawan, M. Arif Martin Zebua Mega Arisia Dewi Ramadhani, Yesa Cahayaning Santoso, Bambang Hadi Sasi Agustin Tegowati, Tegowati Wardani, Indry Maura Kusuma