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All Journal Melayu Arts and Performance Journal Journal of Research on Business and Tourism VCode PEDAMAS (Pengabdian Kepada Masyarakat)
Rahman, Fadlul
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Arts Humanities Economics, Econometrics & Finance Education Energy Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : Melayu Arts and Performance Journal

 1 
PERANCANGAN MEDIA PROMOSI KOMUNITAS SENI KUFLET PADANG PANJANG Akbar, Rizka Lovani; Sudiani, Yoni; Rahman, Fadlul; Juned, Sulaiman
Melayu Arts and Performance Journal Vol 8, No 1 (2025): Melayu Arts and Performance Journal
Publisher : Pascasarjana Institut Seni Indonesia Padang Panjang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26887/mapj.v8i1.5455

Abstract

The Kuflet Art Community is an art community focused onliterature and theater, offering a platform for artists toexpress their creativity as part of a group with sharedinterests. An effective promotional media concept isnecessary to address the challenges in reaching a wideraudience and strengthening the community's image, which ishighly dedicated to literacy. The target audience for thisdesign includes artists, art practitioners, and anyoneinvolved in the arts in Padang Panjang City. The methodsused in designing the promotional media include data collection through observation, interviews, andquestionnaires to understand the needs and characteristicsof the community. The design process is carried out byapplying design and animation principles relevant to theidentity of the Kuflet Art Community. The promotionalmedia is designed to provide information about thecommunity's programs, achievements, and relationships in an engaging and communicative manner. The design resultsinclude promotional media capable of convincing andinviting the target audience to join the Kuflet Art Communityand increasing public awareness of the community'sexistence. The media mix produced includes videos, posters, flyers, brochures, x-banners, stamps, business cards, lanyards, and various merchandise. This design is expectedto be the first step in a broader sustainable promotionalstrategy.
Co-Authors Akbar, Rizka Lovani Fernando Fasandra Furqan, Alhilal Hariri Gani, Maulid Hibatullah, Naufal Khairunnisa, Ayang Sri Andri Hafid, Fauziah sudiani, yoni Sulaiman Juned Thamrin, Temmy Widdiyanti Yandri