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All Journal JURNAL SAINS PEMASARAN INDONESIA Aptisi Transactions on Technopreneurship (ATT) Jurnal Leverage, Engagement, Empowerment of Community (LeECOM)
Sukarnadi, Natalia
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Humanities Computer Science & IT Economics, Econometrics & Finance Education Social Sciences

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Analisis Kepuasan Pelanggan Menggunakan Mix Method (Studi Kasus pada Lettice Clinic Tanjung Pinang) Sukarnadi, Natalia; Raharjo, Susilo Toto
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 18, No 2 (2019): September
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (348.856 KB) | DOI: 10.14710/jspi.v18i2.141-165

Abstract

This research conducted to analyzed Lettice Clinic’s patient satisfaction index at Tanjung Pinang. Lettice Clinic is a beauty clinic that gives treatment services contains pharmacy installation and beauty skin treatment and also beauty natural like eyelash extention, filler, brow tatoo, etc.This reseach used mix method, first method using IPA (importance performance analysis) quantitative analysis conducted on 100 samples who visit Lettice Clinic and second method is conducted by interview to 3 Lettice Clinic’s Informan. Data was collected by questionary and qualitative research manuscript.The finding through mix method research are Quadrant I (main priority) consist of services attribute employee existing; fast, ontime and clear treatment; and problem solving. Quadrant II (achievement surviving) consist of service attribute physical facility, complaint handling, accuracy and in-depth explaining ability. Quadrant III (Low Priority) consist of service attribute employee readiness, client understanding ability and able to self-placement. Quadrant IV (Too Much) consist of service attribute employee appearance that too good look, too accurate information giving, too fast responses, accuracy command and client treatment. While in-depth interview result showed generally consistent with IPA analysis result.
LITERASI DIGITAL DAN SOCIOPRENEURSHIP; “BUILDING A COMMUNITY IN A CHANGING SOCIAL MEDIA WORLD” Kurnia, Kurnia; Sukarnadi, Natalia; Theresia, Sherly; Palendeng, Frankly Oktavian
Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Vol. 5 No. 1 (2023): Jurnal Leverage, Engagement, Empowerment of Community (LeECOM)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/leecom.v5i1.3614

Abstract

Wirausaha sosial membutuhkan dukungan masyarakat khususnya dalam pemahaman literasi digital untuk difungsikan sebagai sarana usaha yang juga mampu menumbuhkan sikap peduli sosial lingkungan dan membangun kesadaran akan jiwa bermasyarakat. Literasi Digital dibutuhkan sebagai upaya mewujudkan ekosistem ruang digital yang dapat menunjang semangat wirausaha muda dalam melakukan dan mendukung sociopreneurship. Studi ini difokuskan pada kegiatan sosialisasi pemanfaatan ruang digital sebagai media literasi bagi generasi muda yang dianggap sebagai akselerator media digital, sehingga diharapkan kegiatan ini dapat menumbuhkan kesadaran pemanfaatan media sosial untuk sebagai media bisnis dan sociopreneursip sekaligus sebagai sarana untuk mengasah kecakapan generasi muda dalam memanfaatkan potensi digitalnya. Metode yang digunakan adalah pre-experimental method dengan menggunakan kelas pembanding hasil pre-test dan post-test sebagai upaya untuk menjelaskan secara komprehensif hasil pelaksanaan kegiatan. hasil pre-test dan posttest dapat diketahui bahwa secara rata-rata pengetahuan dan kecakapan literasi digital peserta meningkat 36% dan komitmen dalam memanfaatkan media digital sebagai sarana wirausaha juga meningkat 36%. Kegiatan ini diharapkan dapat menjadi perwujudan peran serta akademisi dan praktisi dalam mempercepat akselerasi transformasi digital guna menyiapkan generasi muda yang memahami kompetensinya sebagai digital dan sociopreneur.
Short Video Marketing and Collaboration Brand Network Configuration in Indonesia Skincare Market Sukarnadi, Natalia; Lemy, Diena Mutiara; Kho, Ardi
Aptisi Transactions On Technopreneurship (ATT) Vol 8 No 1 (2026): March
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/att.v8i1.811

Abstract

This study explores how brand network configuration, collaboration, and short video content marketing impact purchase intention within Indonesia's skincare market. The research is grounded in the Theory of Reasoned Action while examining the roles of brand attitude and subjective norms as mediating factors and gender's moderating effect. Using a quantitative survey method, data were collected from 260 Indonesian consumers who were actively engaged with local skincare brands and short video platforms. With brand attitude and with subjective norms considered as critical mediators, results coming from Partial Least Squares Structural Equation Modelling (PLS-SEM) reveal that collaboration brand networks, along with short video content marketing, do significantly increase purchase intention. Furthermore, the effect is more substantial within female consumers. Thus, a prominent gender moderation is indicated here. Local skincare brands should collaborate tactically, leverage short-form video content, improve consumer engagement, and make strategic purchases to highlight the findings' importance. This study applies the Theory of Reasoned Action more broadly, not only to digital and collaborative marketing contexts, but also provides brands with actionable managerial insights as they seek competitive advantage in emerging markets.
Co-Authors Diena Mutiara Lemy Kho, Ardi KURNIA KURNIA, KURNIA Palendeng, Frankly Oktavian Susilo Toto Raharjo Theresia, Sherly