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All Journal Math Educa Journal Panrannuangku Jurnal Pengabdian Masyarakat Magna: Journal of Aconomics, Management, and Business Proceeding Applied Business and Engineering Conference Inovbiz: Jurnal Inovasi Bisnis Seri Manajemen, Investasi dan Kewirausahaan TANJAK : Jurnal Pengabdian Kepada Masyarakat
Maulana, Hutomo Atman
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Pengembangan Media Pembelajaran Interaktif dengan Menggunakan Software Swishmax pada Materi Segiempat Kelas VII SMP Maulana, Hutomo Atman
Math Educa Journal Vol 1, No 1 (2017)
Publisher : Universitas Islam Negeri Imam Bonjol Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15548/mej.v1i1.1540

Abstract

This study wa research and development. This study aimed to develop an interactive learning media for rectangular in 7 th grade by using Swishmax and to know the effect of the media on the student learning outcomes. This study adapted ADDIE development model that consist of five steps: analysis, design, development, implementation, and evaluation. The instruments used in the form of media evaluation that were given to a lecturer as material expert, an IT practioner as media expert, and questionnaire sheet for knowing student’s feedback. The implementation stage was conducted for 35 students of class VII.1 SMP Negeri 10 Jambi. As a result in evaluation stage obtained 93.93% students passed the 65 minimum passing grade which based on analysis of the final test and 78.78% students gave positive feedback to the application of the development product.
The Infulence of Online Marketing on Increasing Sales and Brand Awareness of MSME Product Asra, Yunelly; Maulana, Hutomo Atman; Adam, Adam
Inovbiz: Jurnal Inovasi Bisnis Seri Manajemen, Investasi dan Kewirausahaan Vol 3, No 2 (2023): Edisi Desember 2023
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbizmik.v3i2.3791

Abstract

This research aims to determine the effect of online marketing on increasing sales and brand awareness of MSME products assisted by PT. PHR in Duri, Mandau District. This type of research is Associative Descriptive. This study uses a quantitative approach. Sampling in the study used purposive random sampling technique, with 1,000 consumers who had purchased PT. PHR's MSME products online. Data testing was carried out using multiple linear regression analysis with the SPSS analysis tool. The results of this research are : Online Marketing has no partial influence on Brand Awareness. Increased Sales has a partial and negative  influence on Brand Awareness. Online Marketing and Increased Sales have a significant effect on Brand Awareness simultaneously.
A Feasibility Study of Bumdes in the Bengkalis District (Case Study at BUMDES Unggul Sari, Wonosari Village) Nanda, Juanda Ju; Maulana, Hutomo Atman
Inovbiz: Jurnal Inovasi Bisnis Seri Manajemen, Investasi dan Kewirausahaan Vol 4, No 1 (2024): June 2024 Edition
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbizmik.v4i1.4088

Abstract

BUMDES Unggul Sari is a business entity belonging to Wonosari Village, Bengkalis District, Bengkalis Regency, Riau Province that has business units, one of which is a savings and loan business unit. The savings and loan business unit at BUMDES Unggul Sari only provides loans to Wonosari Village residents with a minimal loan of IDR 5,000,000 and a maximal of IDR 60,000,000, with a minimal loan term of 1 year and a maximal of 5 years, where the length of the loan is determined based on the borrower's ability. The research results show that BUMDES Unggul Sari savings and loan business unit was declared viable financially with a Payback Period (PP) of 8.5 years (feasible). Net Present Value (NPV) IDR I71,672,418.77 (feasible). The Profitability Index (PI) 1,5 (feasible). However, the Internal Rate of Return (IRR) 11% MARR 13,25% the savings and loan business unit at BUMDES Unggul Sari is not oriented towards the benefits of BUMDES Unggul Sari management in terms of material, but rather to improve the economic development of MSMEs in Wonosari Village community. In this case, the researcher is neutral, and IRR is not the main factor in the feasibility study of the savings and loan business unit at BUMDES Unggul Sari..Keywords: feasibility,  Payback Period(PP), Net Present Value (NPV), Internal Rate of Return(IRR), Profitability Index (PI)
THE EFFECT OF PROMOTION AND STORE ATMOSPHERE ON IMPULSE BUYING WITH SHOPPING EMOTION AS AN INTERVENING VARIABLE (EMPIRICAL STUDY OF MALL SKA PEKANBARU VISITORS) Fadilah, Arief; Maulana, Hutomo Atman
Inovbiz: Jurnal Inovasi Bisnis Seri Manajemen, Investasi dan Kewirausahaan Vol 4, No 1 (2024): June 2024 Edition
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbizmik.v4i1.4069

Abstract

This study aims to determine the effect of promotion and store atmosphere on impulse buying with shopping emotion as an intervening variable at Mall SKA Pekanbaru. The method used in this study is a quantitative approach by collecting primary data through distributing questionnaires and secondary data through document. The samples in this study were people who had visited or shopped at the Mall SKA Pekanbaru. The sampling technique this study was purpossive sampling of 100 respondent. Processing data study uses Application SPSS Program 25. The results of this research show that promotion has a positive and significant effect on shopping emotion, Store atmosphere has a positive and significant effect on shopping emotion. Promotion has no positive and significant effect on impulse buying, store atmosphere has a positive and significant effect on impulse buying, and shopping emotion has a positive and significant effect on impulse buying. Then promotion has a positive and significant effect on impulse buying through shopping emotion as an intervening variable, which is followed by store atmosphere having a positive and significant effect on impulse buying through shopping emotion as an intervening variable.Keyword : Promotion, store atmosphere, shopping emotion, impulse buying
IMPLEMENTASI PROGRAM SEMBAKO MURAH BERSUBSIDI DI KABUPATEN BENGKALIS Asra, Yunelly; Maulana, Hutomo Atman
ABEC Indonesia Vol. 11 (2023): 11th Applied Business and Engineering Conference
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the public's perception of the price of basic staple goods in Bengkalis Regency, the commodities needed by the community and the ability of the community to buy. The research method is quantitative descriptive research. Data collection techniques used surveys, observational and In Deph Interviews. Data analysis used associative descriptive technique. The research variables are the amount of price, commodity, the ability of the community and the method of distributing subsidized low-cost basic food packages. Data collection was carried out by means of probability sampling with Stratified random sampling of 1000 respondents in 11 (eleven) sub-districts of Bengkalis Regency. The results indicate that the prices for staple goods at traditional markets in Bengkalis Regency are not the same as the basic prices set by the government because they are influenced by geographical conditions, causing differences in transportation costs. The commodities needed by the community in subsidized low-cost basic basic food packages are rice, sugar, cooking oil, eggs and milk. The ability of the people of Bengkalis Regency to purchase is in the price range of Rp. 25,000 to Rp. 50,000.
Implementation of Customer Relationship Management: The Effect of Brand Image on SMES in Siak Regency Asra, Yunelly; Mubarak, Husni; Maulana, Hutomo Atman; Aulia, Aulia; Syahputri, Melviana
ABEC Indonesia Vol. 12 (2024): 12th Applied Business and Engineering Conference
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the effect of brand image on the implementation of customer relationshipmanagement by SMEs in Siak Regency. The population of this study was all the SMEs in Siak Regency and used theslovin formula as a sampling technique. Data collection techniques used surveys, observational and In Deph Interviews.Data analysis technique used simple linear regression. The result of this study show that: The brand image have positiveand significant effect on implementation of customer relationship management with contribution of 75,4%.
User Resistance: Reasons MSME Actors Are Hesitant to Prepare Financial Reports in Siak Regency Anita, Nur; Maulana, Hutomo Atman; Eriska, Ririn; Lusiana, Sonia
ABEC Indonesia Vol. 12 (2024): 12th Applied Business and Engineering Conference
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The study aims to investigate the impact of perceived value, switching cost, switching benefits, and self-efficacyfor change on user resistance in preparing financial reports in MSMEs. The hypothesis was tested empirically with a sampleof 63 MSME actors from Siak Regency, Riau Province. This study uses structural equation modeling with WarpPLS 7.0as a test tool. The study's findings suggest that MSME actors may be resistant to preparing financial statements becausethey are worried about the expenses they will spend and forfeit if they do so. They believe that if they adopt new proceduresand guidelines, all their earlier work will have been in useless. Furthermore, the study's findings demonstrate that whileMSME actors exhibit strong self-confidence in adapting to change when it is viewed to have a good effect, resistance willpersist if the costs and sacrifices associated with adjusting to new circumstances are as substantial. This study contributesby providing empirical data on the elements that lead to user resistance when creating financial reports. Practically, thisstudy shows that it is important for the government and policymakers to pay attention to the factors that cause MSMEs torefuse to prepare financial reports so that these factors can be mitigated, and the objectives of financial reporting can beachieved.
Implementation of Customer Relationship Management: The Effect of Brand Image on SMES in Siak Regency Asra, Yunelly; Mubarak, Husni; Maulana, Hutomo Atman; Aulia, Aulia; Syahputri, Melviana
ABEC Indonesia Vol. 12 (2024): 12th Applied Business and Engineering Conference
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the effect of brand image on the implementation of customer relationshipmanagement by SMEs in Siak Regency. The population of this study was all the SMEs in Siak Regency and used theslovin formula as a sampling technique. Data collection techniques used surveys, observational and In Deph Interviews.Data analysis technique used simple linear regression. The result of this study show that: The brand image have positiveand significant effect on implementation of customer relationship management with contribution of 75,4%.
Pengembangan Desain Visual Kemasan Berstandar Ekspor Produk Olahan Ikan Gabus UMKM Binaan PT Pertamina Hulu Rokan Maulana, Hutomo Atman; Asra, Yunelly; Faszrul; Azi Rizki, Aldino Naufal
Panrannuangku Jurnal Pengabdian Masyarakat Vol. 4 No. 1 (2024)
Publisher : Lembaga Penelitian dan Pengembangan Teknologi dan Rekayasa, Yayasan Ahmar Cendekia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/panrannuangku2574

Abstract

Tujuan kegiatan pengabdian ini adalah untuk memberikan pendampingan desain kemasan berstandar ekspor produk olahan ikan gabus dari UMKM binaan PT Pertamina Hulu Rokan (PHR). Melalui kegiatan pendampingan ini diharapkan agar seluruh UMKM di bawah binaan PT PHR memiliki desain kemasan produk yang berstandar ekspor sehingga mampu menembus pasar ekspor. Metode yang digunakan adalah pendampingan. Luaran kegiatan (Output) adalah terselenggaranya kegiatan pendampingan tentang standarisasi desain kemasan produk UMKM yang berasal dari olahan ikan gabus sehingga mampu menembus pasar retail, grosir, dan ekspor. Dampak (outcome) kegiatan ini adalah meningkatnya pengetahuan dan keterampilan UMKM terkait standarisasi desain kemasan produk dan bertambahnya pangsa pasar, mendapatkan apresiasi masyarakat terhadap Polbeng serta terjalinnya hubungan harmonis antara Polbeng, Mitra dan masyarakat
Design and Creation of a Profile Catalog of MSMEs Assisted by PT. Pertamina Hulu Rokan, Mandau Region and others Mubarak, Husni; Maulana, Hutomo Atman; Astuti, Dwi
Panrannuangku Jurnal Pengabdian Masyarakat Vol. 4 No. 4 (2024)
Publisher : Lembaga Penelitian dan Pengembangan Teknologi dan Rekayasa, Yayasan Ahmar Cendekia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/panrannuangku3445

Abstract

The current problem is that many small and medium MSMEs are not touched by technology and do not have valid information regarding their business profiles or information about what products are offered to the market. This activity is a simple effort to overcome MSME problems, one of which is by presenting profiles and business catalogs from the MSMEs themselves. In accordance with the assignment mandated by PT partners. PHR hopes that its fostered MSMEs in Mandau District and its surroundings. The main goal is to have a positive influence on MSMEs and others by equipping them with something that is up great. Creating MSME Profiles with complete Business Catalog designs both in digital and paper-based forms. Guan to increase the capacity of MSMEs, competitive in the long term. This community service activity was carried out on MSMEs fostered by PT Pertamina Hulu Rokan (PHR) in Mandau District and its surroundings.
Co-Authors Adam Adam Anita, Nur Asra, Yunelly Aulia Aulia Azi Rizki, Aldino Naufal Dwi Astuti Eriska, Ririn Fadilah, Arief Faszrul Helmina Aryani, Syarifah Silvi Husni Mubarak Lusiana, Sonia Maysha, Yori Nur Nanda, Juanda Ju Nazrantika Sunarto Nisa, Ammara Fazilatun Syahputri, Melviana Tasya, Aina