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Maulana, Hutomo Atman
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Workshop Peningkatan Kapasitas UMKM binaan Pertamina Hulu Rokan Asra, Yunelly; Sunarto, Nazrantika; Maulana, Hutomo Atman
TANJAK : Jurnal Pengabdian Kepada Masyarakat Vol 6 No 1 (2025): TANJAK : Jurnal Pengabdian Kepada Masyarakat
Publisher : P3M Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/jv6t7z14

Abstract

Tujuan kegiatan pengabdian ini adalah untuk menyelenggarakan Worksop Peningkatan kapasitas UMKM binaan PT Pertamina Hulu Rokan (PT. PHR) di Minas Kabupaten Siak. Kegiatan ini diusulkan sesuai dengan program kerjasama Politeknik Negeri Bengkalis dengan PT. PHR melalui Program Pemberdayaan Ekonomi Perempuan dan Pemuda tahun 2024. Kegiatan ini diharapkan akan mendapatkan pengetahuan, pemahaman dan kemampuan peningkatan kapasitas pelaku usaha UMKM dibawah binaan PT. PHR dengan target 100 pelaku usaha UMKM. Metode yang digunakan adalah workshop dan pelatihan. Luaran kegiatan (Output) adalah terselenggaranya kegiatan workshop dan pelatihan serta sosialisasi hasil program dalam seminar atau media. Dampak (outcome) kegiatan ini adalah meningkatnya kapasitas pengetahuan dan kemampuan para pelaku UMKM dan mendapatkan apresiasi masyarakat terhadap Polbeng serta terjalinnya hubungan harmonis antara Polbeng. PT. PHR dan masyarakat pelaku UMKM
The Influence of Digital Lifestyle and Personal Branding on Social Media on Students' Career Decisions Maysha, Yori Nur; Tasya, Aina; Nisa, Ammara Fazilatun; Helmina Aryani, Syarifah Silvi; Maulana, Hutomo Atman
Journal of Economics, Management, and Business Vol. 4 No. 2 (2025): July 2025
Publisher : UP2MF Fakultas Ekonomi dan Bisnis, Universitas Sains Al-Qur'an (UNSIQ) Jawa Tengah di Wonosobo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32699/magna.v4i2.9832

Abstract

Purpose –This study aims to analyze the influence of digital lifestyle and personal branding on social media on students' career decisions, and to examine the role of reviews as a factor influencing both variables. Method –This research uses a quantitative approach with Partial Least Square-Structural Equation Modeling (PLS-SEM) as the analysis technique. The sample consists of 100 students selected using purposive sampling. Results – The results show that digital lifestyle and personal branding on social media have a positive and significant influence on students’ career decisions. In addition, reviews also have a positive and significant effect on both digital lifestyle and personal branding. These findings indicate that digital information and online reviews shape students’ behavioral patterns and self-image, which directly affect their career choices. Implications – This study highlights the importance of digital literacy and personal branding awareness in career development for university students.Originality – The originality of this research lies in the integration of the review variable as an initial predictor that links the influence of digital media to the career decision-making process in the digitalera.
PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN ABEE MART Zulaika, Hasrifa; Syafira, Renny; Partika, Aiko Adonia; Maulana, Hutomo Atman
Ekonom : Jurnal Ekonomi dan Bisnis Vol 4 No 3 (2024): Ekonom: Jurnal Ekonomi dan Bisnis
Publisher : Yana Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58432/ekonom.v4i3.1440

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas produk dan harga terhadap keputusan pembelian konsumen Abee Mart. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei, dan pengumpulan data dilakukan melalui kuesioner terstruktur. Sampel terdiri dari konsumen Abee Mart yang pernah berbelanja minimal satu kali dalam tiga bulan terakhir. Analisis data dilakukan dengan regresi linear berganda menggunakan SPSS, dan hasil penelitian menunjukkan bahwa kualitas produk dan harga berpengaruh signifikan dan positif, baik secara parsial maupun simultan, terhadap keputusan pembelian konsumen. Nilai koefisien determinasi (R²) sebesar 60,6% menjelaskan bahwa kedua variabel ini dapat menjelaskan 60,6% variasi dalam keputusan pembelian, sedangkan 39,4% lainnya dipengaruhi oleh faktor lain yang tidak diteliti dalam penelitian ini. Kesimpulannya, dengan memperhatikan kualitas produk dan kesesuaian harga, Abee Mart dapat meningkatkan tingkat keputusan pembelian dan membangun loyalitas konsumen jangka panjang.
PENGARUH KUALITAS PELAYANAN DAN KUALITAS PRODUK TERHADAP KEPUASAN PEMBELIAN DI INDOMARET BATHIN ALAM OLEH MAHASISWA Kristia, Erika; Supira, Supira; Rahmadhani, Dyanda; Astuti, Khusnul Fitri; Maulana, Hutomo Atman
Jurnal Ilmiah Fokus Ekonomi, Manajemen, Bisnis & Akuntansi (EMBA) Vol 4, No 03 (2025): Desember 2025
Publisher : STIE PENA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/emba.v4i03.1476

Abstract

This study aims to analyze the influence of service quality and product quality on purchase satisfaction among students at Indomaret Bathin Alam. Using a quantitative approach and Partial Least Squares Structural Equation Modeling (PLS-SEM) method, the research involved 100 student respondents as samples. The validity and reliability tests indicate that the research instruments are valid and reliable. The R-Square value of 0.761 shows that service quality and product quality simultaneously explain 76.1% of the variation in purchase satisfaction. Hypothesis testing reveals that both variables have a positive and significant effect on purchase satisfaction, with product quality having a more dominant contribution. The research model also meets the model fit criteria with an SRMR value of 0.068. These findings emphasize the importance of managing product quality and improving service quality as key strategies to enhance customer satisfaction in the modern retail sector. The study recommends that Indomaret Bathin Alam’s management tighten product quality control and enhance staff training to boost customer loyalty. Furthermore, future research is suggested to broaden the respondent population and include other variables such as price and promotion for a more comprehensive understanding.
Co-Authors Adam Adam Anita, Nur Asra, Yunelly Astuti, Khusnul Fitri Aulia Aulia Azi Rizki, Aldino Naufal Dwi Astuti Eriska, Ririn Fadilah, Arief Faszrul Helmina Aryani, Syarifah Silvi Husni Mubarak Kristia, Erika Lusiana, Sonia Maysha, Yori Nur Nanda, Juanda Ju Nazrantika Sunarto Nisa, Ammara Fazilatun Partika, Aiko Adonia Rahmadhani, Dyanda Supira, Supira Syafira, Renny Syahputri, Melviana Tasya, Aina Zulaika, Hasrifa