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All Journal JURNAL SISTEM INFORMASI BISNIS JSM (Jurnal SIFO Mikroskil) Sistemasi: Jurnal Sistem Informasi JURNAL TEKNIK INFORMATIKA DAN SISTEM INFORMASI CARADDE: Jurnal Pengabdian Kepada Masyarakat MATRIK : Jurnal Manajemen, Teknik Informatika, dan Rekayasa Komputer Seminar Nasional Teknologi Informasi Komunikasi dan Administrasi [SEMINASTIKA] JPMB: Jurnal Pemberdayaan Masyarakat Berkarakter ABSYARA: Jurnal Pengabdian Pada Masyarakat TIERS Information Technology Journal Abdimas Altruis: Jurnal Pengabdian Kepada Masyarakat Nanggroe: Journal Of Scholarly Service Jurnal Riset Teknologi dan Inovasi Pedidikan (JARTIKA) Nanggroe: Journal of Scholarly Service CSRID TECHNOMEDIA : Informatics and Computer Science
Hidayah, Debby Ummul
Universitas Amikom Purwokerto
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Journal : CSRID

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Analisis Tanggapan Customer Service Laptop Di Instal Murah Purwokerto Menggunakan Algoritma Naïve Bayes Pratiwi, Widya Dian; Debby Ummul Hidayah; Primandani Arsi
CSRID (Computer Science Research and Its Development Journal) Vol. 16 No. 3 (2024): October 2024
Publisher : LPPM Universitas Potensi Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22303/csrid-.16.3.2024.367-380

Abstract

The development of the digital era is dominated by advances in information technology, so customer service is becoming increasingly important in the technology industry. This research aims to analyze customer responses to customer service using the Naïve Bayes classification method, with a focus on the Purwokerto Cheap Installation service. The Naïve Bayes algorithm is used to systematically understand customer response patterns, which is important for companies in increasing customer satisfaction. In the context of the continuously developing information technology industry, understanding customer response patterns is crucial for maintaining competitive advantage. The Naïve Bayes classification method is used in the analysis, with stages including data collection, data labeling, preprocessing, classification using Naïve Bayes, and analysis of the results. The data used are customer ratings and reviews of the Purwokerto Cheap Installation Shop, with a total of 50 data. After data labeling, the research results show that around 66% of customers describe their satisfaction through the ratings and reviews given, which are classified as positive. This research is expected to provide theoretical and practical contributions in understanding customer responses to technology services. Using the Naïve Bayes classification method, this research reveals customer response patterns that are important for companies to maintain a competitive advantage in the ever-growing information technology industry.
Co-Authors Ali Nur Ikhsan Budi Utami, Dias Ayu Dias Ayu Budi Utami Dias Ayu Budi Utami Dias Ayu Budi Utami Dias Ayu Budi Utami, Dias Ayu Budi Dwi Putra, Ruly Niko Ely Purnawati Gustin Setyaningsih Ika Romadoni Yunita Ikhsan Setiawan Irma Damayanti Irma Darmayanti Masyruri Riska Maulana Masyruri Rizka Maulana Muhamad Awiet Wiedanto Prasetyo Pratiwi, Widya Dian Primandani Arsi Puji Lestari Pungkas Subarkah Ranggi Praharaningtyas Aji Rayinda Maya Anjani Ruly Niko Dwi Putra Sholikhatin, Siti Alvi Siti Alvi Solikhatin Tarwoto Tarwoto Tarwoto, Tarwoto Triana Yulistia Tripustikasari, Eka Tripustikasari Tyas Pratama Puja Kusuma Yulistia, Triana Yunita, Ika Romadoni