Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Economic Reviews Journal

Analisis Penetapan Harga Jual Produk dan Volume Penjualan: Studi Kasus pada Rumah Makan Raja Ayam Kota Gorontalo Nur’azizah Bungalo; Sahmin Noholo; Muliyani Mahmud
Economic Reviews Journal Vol. 3 No. 3 (2024): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v3i3.248

Abstract

This research aims to determine the selling price of products at the Raja Ayam Restaurant in Gorontalo City and to determine the sales volume of products at the Raja Ayam Restaurant in Gorontalo City. The research method uses a survey method. The primary data source in this research is the owner of Raja Ayam Restaurant, Gorontalo City. The data obtained will be presented in tabular form and analyzed descriptively. The results of the research show that the product selling price at the Raja Ayam Restaurant in Gorontalo City is determined by calculating all costs which consist of fixed costs and variable costs. Raja Ayam Restaurant in Gorontalo City uses a selling price method that involves a mark-up of 30% of the total production costs. Thus, the selling price of the product is calculated by adding 30% of the total production costs. This strategy provides clarity in determining prices and includes the desired profit elements. In the main menu of Rumah Makan Raja Ayam, the price of each package or size of chicken is determined by applying a certain mark-up above the purchase price. By using the Mark-Up Pricing Method, these prices cover the profits desired by business actors and provide an overview of the pricing strategy used in the Raja Ayam business in Gorontalo City. The average sales volume of Rumah Makan Raja Ayam reaches around 1,229 packages of chicken every month, with sales of around 40 packages per day. The net income earned every month reaches Rp. Rp. 29,388,093.18, and daily net income is Rp. 979,603.11. Stable sales volume and good income reflect the positive performance and operational success of Rumah Makan Raja Ayam in Gorontalo City.
Co-Authors Abas, Riskiyanto Abdullah, Fony Adi R. Manggi Afandi, Ikrar Amir Lukum, Amir Ammara, Yasmin Ardelia Anwar, Fitria Arham, Amir Ayu R Wuryandini Ayu Rakhma Wuryandini Bakari, Rizkam Syamsudin Biki, Fathrisya Nur Handayani Cintya Azhari Rauf Damity, Fatmawaty Denis D. Naru Dinda Fadhila Rahim Dungga, Meriyana F. Dunggio, Yolanda Bina Fardhan M Nur Poloalo Fatma Ishak Fatmawaty Damity Fitri Nurhayati M Fitriyanti B. Tahir Fityan Halid Gaffar, Gaffar Giman, Devi Gufran Djalali Hapsa Yasin Hapsawati Taan Hasan Abdullah Kilo Hasni Musa Hatibae, Almaida Herlina Pakaya Hiola, Yustina Hulungo, Sri Noviyanti Hunowu , Putri Rahmawati Husain, Fauziah Ibnu Hadi Bidja Ibrahim, Zumran Ikrar Afandi Imran Rosman Hambali Isna Ahmad Ivan Rahmat Santoso Juniaty Ismail Karim, Andriyawan Laksmi Dewi Sari Lihawa, Nur Indah Pratiwi Lukman Pakaya Mahdalena Mahdalena mattoasi mattoasi Mattoasi, Mattoasi Melia Mentari Rizki Sawitri Pilomonu Merlinda Musa Mohammad Agung Tuki Mosii, Sartika Mubarak, Muhammad Muhammad Mubarak Muliyani Mahmud Mursalim, Rajul Murslim, Rajul Musa, Hasni Mutia Maulita Anggraeni Muzdalifah Muzdalifah Muzdalifah Muzdalifah Muzdalifah Ni Ketut Raka Ni Ketut Raka Nilawaty Yusuf Niswatin Nur Tiyas Abdul Rahim Nurmillah N Ali Nurul Fatinah Nur’azizah Bungalo Nusi, Widyawati Pakaya, Lukman Polapa, Melisa Putri Sinto Pratiwi, Iis Putri Patricia Lausupu Riby Tri Hamdoko Rio Monoarfa Rusliyanto Rusman Rusman, Rusliyanto Safitri, Pila Salmi Qauly K. Pakaya Salzabila, Shabrina Samsul, Moh Setiowati, Desi Siti Pratiwi Husain Surya Handrisusanto Ahmad Tahir, Fitriyanti B. Tiara Abdurahman Tiara Abdurahman Tri Handayani Amaliah Tuli, Hartati Umar, Rahmawati Usman Usman Usman Usman Victorson Taruh Wahid, Yusuf Abdul Yulinda Djasman Lameo Yusina, Nona Yuyanti Rahman Zain, Andriani A. Zulkifli Bokiu